ABS-CBN, Ayala Malls Join Forces For New Events Hub

ENTERTAINMENT, LIFESTYLE | July 31, 2017

ABS-CBN Vertis Tent
Representatives of ABS-CBN Corporation and Ayala Malls in smiles after signing a new agreement for ABS-CBN Vertis Tent which will open in late 2017. (Image Source: ABS-CBN News)
ABS-CBN Corporation, the premiere media and entertainment company in the Philippines, is teaming up anew with Ayala Malls to put up a new events tent within the newly-opened Ayala Vertis complex in Quezon City named the ABS-CBN Vertis Tent. 

Set to open within the last quarter of 2017, the ABS-CBN Vertis Tent has a 1140 square meter main hall and a seating capacity of 1,200 people. The tent venue is expected to be used for live shows, product launches, exhibits, concerts and other particular special events. Although it is tapped as a new avenue for fans to meet and greet their favorite celebrities, individuals may use the Vertis Tent for their own private functions if they need for a big venue in the heart of QC leading to even more wonderful memories throughout the four corners of the hall.

The ABS-CBN Vertis Tent is made possible through an agreement signed by chief operating officer for broadcast Cory Vidanes and business development head Paolo Pineda for ABS-CBN, Ayala Malls president Rowena Tomeldan and AyalaLand chief finance officer Ruby Chiong which assures the strong solid partnership between the two companies.

In fact, ABS-CBN consider Ayala Malls as one of the strongest partners in holding a whole sleuth of events and live shows with thousands attending in various Ayala Malls across the country. Last year, ABS-CBN signed a lease agreement with Ayala Malls which led to the opening of the former's first experience store in the Philippines where visitors can play roles of their favorite ABS-CBN characters through exclusive merchandise and various collectibles and souvenirs available.

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