An Underwhelming Showdown Brewing in the Selfie War

TECHNOLOGY | September 21, 2017

MemoXpress Top 10 (September 4-10, 2017)
Above is MemoXpress' top 10 best-selling smartphones from August 28-September 3, 2017.(Image Source: MemoXpress)
OPPO's sleuth of innovative and highly-engaging selfie-centric smartphones have always been regarded as some of the top mobile devices in the Philippine market over recent periods based on data from various sources especially the International Data Corporation. However, that is not the case for one of the country's biggest mobile store chains and I was intrigued to find out about what seems to be an underwhelming showdown of sorts. 

MemoXpress which has a branch at Robinsons Place Lipa that opened months ago advertised its top-selling mobile devices for the week of September 4-10, 2017 and I was a bit surprised to find out that some of the top ten are basic feature phones. But, that's not all. It so happens that one of the best-selling phones for the said week is the 2017 iteration of the Nokia 3310. In fact, it is the second best-selling mobile phone among MemoXpress branches nationwide with another Nokia feature phone on top.


Nokia 3310 (2017)
The new version of the Nokia 3310 being one of MemoXpress' top ten phones for the week of September 4-10, 2017 prove that feature phones are still kicking in the Philippines and can compete with selfie-centric smartphones in the market. (Image Source: Nokia/Pinoy Techno Guide)
Although Samsung and OPPO make the list, it is hard to believe for anyone who is looking at the list to think that it is deemed unfair for basic phones to make a dent in the competitive smartphone market. In my case, all I can say about this is that it is a statement that many Filipinos are not willing to afford a device that can cater to their own needs. And for those budget-conscious consumers, a basic feature phone is already tapped as a start to their own digital life.

The selfie revolution in the Philippines is still bright with many selfie-centric smartphones on the way such as the Vivo V7+ and Sony's newly-launched Xperia smartphones, but you should not underestimate the capabilities of a basic feature phone. Sure, a showdown between a smartphone's dual camera system and a basic phone's call-and-text function may be underwhelming at first glance. However, it all depends on the consumer who wish to have the right device that can complement them in their daily lives especially during unexpected situations. With that in mind, I think that this is a lesson that we should learn from MemoXpress' top ten best-selling phones of the week.

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