The Trubitastic Impact of Vivo Philippines

OPINIONS, TECHNOLOGY | January 23, 2018

Vivo V7+
Vivo V7+
Vivo's own brand of selfie-centric smartphones has literally changed the game and levelled up its ante over its competition in the Philippine smartphone market since it first made waves in mid-2015. In fact, more than 1 million Filipinos have already owned their own Vivo mobile device and these marvels are still available in about 2,500 stores nationwide which is enough for the brand to become the third most popular in the Philippines. 

Among the major factors behind the success of a mobile brand in the Philippine market is its marketing strategy, and Vivo is no exception which makes tech enthusiasts envious of how its unique and highly-entertaining marketing plans make 2017 the global brand's best year yet. One example of Vivo's successful marketing strategy is its massive wave of brand influencers which were mostly introduced during the Philippine launch of its V7+ and it is no joke.

The influence of the likes of Kathryn Bernardo, Daniel Padilla, Darren Espanto, Julie Ann San Jose, Maymay Entrata and BoybandPH among others has intriguingly put Vivo on the cusp of success in the market. Not only that, it played a big role in the successful staging of numerous events and online promotions which involved its influencers such as the Mega Fashion Show 2017 and One Music PH's Popsss which featured fresh and seasoned artists in the local music scene.

Vivo will continue to deliver powerful and engaging mobile devices that allow customers not only to share their own best moments and communicate with friends and family on social media, but also to make the most of their mobile experience with innovations placed in every aspect. With its best year in the books, what's next for Vivo Philippines in 2018 is something that we should look forward and it is hopeful that its trubitastic impact in our local shores will remain solid and resilient.

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