Vivo V7+ |
Vivo's own brand of selfie-centric smartphones has literally changed the
game and levelled up its ante over its competition in the Philippine smartphone
market since it first made waves in mid-2015. In fact, more than 1 million
Filipinos have already owned their own Vivo mobile device and these marvels are
still available in about 2,500 stores nationwide which is enough for the brand
to become the third most popular in the Philippines.
Among the major factors behind the success of a mobile brand in the
Philippine market is its marketing strategy, and Vivo is no exception which makes
tech enthusiasts envious of how its unique and highly-entertaining marketing
plans make 2017 the global brand's best year yet. One example of Vivo's
successful marketing strategy is its massive wave of brand influencers which
were mostly introduced during the Philippine launch of its V7+ and it is no
joke.
The influence of the likes of Kathryn Bernardo, Daniel Padilla, Darren
Espanto, Julie Ann San Jose, Maymay Entrata and BoybandPH among others has
intriguingly put Vivo on the cusp of success in the market. Not only that, it played
a big role in the successful staging of numerous events and online promotions
which involved its influencers such as the Mega Fashion Show 2017 and One Music
PH's Popsss which featured fresh and seasoned artists in the local music scene.