March 15, 2017

A Definitive Genesis For It's Showtime

Noven Belleza
Hailed as the grand champion of Tawag ng Tanghalan, Noven Belleza impressed the judges and the audience at Resorts World Manila with his medley of three Air Supply songs. He won Php2 million cash, a recording contract from Star Music, house and lot from Camella, and livelihood and vacation packages after having a score of 99.96% which comprised the judges' scores and nationwide text votes. (Photo Credit: ABS-CBN/Inquirer Entertainment)
Many Filipinos in and out of the country have tuned in to the final showdown of the nationwide singing competition "Tawag ng Tanghalan" held last March 11, 2017 at the Newport Performing Arts Theater in Resorts World Manila and eventually witnessed Noven Belleza of Negros Occidental fulfilling his dreams after being hailed as the event's grand champion.


The grand finale of the year-long search for outstanding amateur talent is considered a definitive genesis for ABS-CBN's long-running popular noontime variety show It's Showtime as it not only became a top trending topic on social media, but also dominated national ratings with a record nationwide rating for the show on that day.

The undisputed number one noontime show in the Philippines drew more viewers than its rival program, registering an all-time high national TV rating of 33.6% which is almost three times as high as Eat Bulaga's 11.7% based on data from Kantar Media. Meanwhile, about 40,000 people watched the grand showdown live via live streaming on ABS-CBN Entertainment's official Youtube channel, which is one of the highest numbers recorded by the network's website.

It's Showtime continues to showcase the best of Filipino talent with the launch of "Tawag ng Tanghalan Kids", a nationwide singing tilt featuring kids aged 7 to 13 years old. Viewers may also look forward to the return of Funny One and Star Circle Quest as new segments of the hit noontime show. Don't miss it and more on It's Showtime every Monday to Saturday on ABS-CBN channel 2 on free TV and ABS-CBN HD for Skycable, Destiny Cable and Sky Direct subscribers. Be updated with the latest happenings just by following the show's official social media accounts as well.

I leave you now with the winning performance of Tawag ng Tanghalan's grand champion, Noven Belleza of Negros Occidental.


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