Filipinos Love Concerts, But Venue Infrastructure Gaps Are A Threat To The Experience

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LIFESTYLE | April 26, 2024

An artist's sketch of a proposed concert venue at Pasay 360 (Image Source: Business Mirror)

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending. Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide including Southeast Asian countries such as Singapore and Japan. Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly.

Over 480 Barangay Players Engaged In First Leg Of Gatorade's Fueled Liga Program

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SPORTS | April 26, 2024

(Image Source: Punto! Central Luzon/Gatorade Philippines)

Gatorade, the world’s leading sports drink, recently held the first-ever leg of its barangay grassroots program, the “Fueled Liga", in Barangays Sta. Ana and South Signal in Taguig City, last March 23, 2024. This event strongly aligns with the brand’s focus on recognizing and upholding the transformative power of sports in communities and promoting the importance of proper hydration across these activities. The much-anticipated kickoff was filled with excitement and opportunity, bringing together over 480 pumped-up basketball and volleyball youths and one thousand-plus witnesses who provided their support. It was a day of not just sports skills-building sessions and drills but also of inspiration from notable professional Filipino athletes and essential hydration knowledge from the Gatorade Sports Science Institute, paving the way for growth and learning.

Xiaomi Fan Festival 2024 Captivates Fans With SB19, Iconic Experiences

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LIFESTYLE | April 26, 2024

(Image Source: Orange Magazine TV/Xiaomi Philippines)

Summer is the perfect time to experience iconic moments. This is the season to go on adventures with friends, go to music festivals to feel the sunny vibe, and seek out new activities you’ve never tried before. The Xiaomi Fan Festival 2024 brought all of this and so much more with its immersive event held last April 20, 2024 at SM MOA (Mall Of Asia) By the Bay in Pasay City. The Xiaomi Fan Festival is an annual event celebrating Xiaomi’s anniversary and also a way to thank the brand’s loyal fans for their unwavering support. For this year’s festival, Xiaomi invited several local acts, including P-pop group and #TeamRedmiNote member SB19, for a memorable day of music, activities, and creative expression.

SM Cares, PLDT, Smart Join Hands To Promote Responsible E-Waste Disposal

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TECHNOLOGY, LIFESTYLE | April 26, 2024

L-R: PLDT Home Marketing National Key Accounts Partnership Head Anne Leonardo, PLDT and Smart Senior Vice President and Head of Sales and Development John Palanca, PLDT and Smart Chief Sustainability Officer Melissa Vergel de Dios, PLDT and Smart Senior Vice President and Head of Consumer Wireless Business Alex Caeg, SM Supermalls Senior Vice President and Head for Marketing Joaquin San Agustin, SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio, SM Supermalls Vice President for Sponsorship and Cyberzone Patrick Raymund Pacla (Image Source: SM Supermalls)

To strengthen its efforts in promoting the responsible disposal of electronic waste, SM Cares, the corporate social responsibility arm of SM Supermalls, recently tapped PLDT Inc. (PLDT) and its wireless unit Smart Communications Inc. (Smart), two of the leading telecommunications providers in the country, for a strategic partnership that will expand SM’s Electronic Waste Collection (EWC) Program and drive further positive change in electronic waste management in the country. The partnership was launched to the public last April 22, 2024 during the observance of Earth Day.

Jollibee Group Celebrates Women Farmers Through Farmer Entrepreneurship Program

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LIFESTYLE | April 26, 2024

(Image Source: Philstar.com/Jollibee Group)

In a sector traditionally associated with men, the significant contributions of women in agriculture often go unrecognized. Official data from the Philippine Statistics Authority (PSA) from 2007 to 2016 shows that about 25% of workers in the agricultural sector are female, but this data may not fully reflect the actual participation on the ground according to a report by the Philippine Commission on Women (PCW). On its website, the PCW states that “women’s work in agriculture is normally considered to be extensions of their household tasks and therefore not reported as work". As such, a large number of women may be unaccounted for in the agricultural sector.

PLDT Enterprise, Smart Forge Groundbreaking Partnership With People In Need To Bolster Disaster Preparedness In Mindanao

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TECHNOLOGY | April 26, 2024

L-R: People In Need Early Warning Systems Program Manager Alfred Mark Rosete, PLDT Enterprise Corporate Relationship Business Head for Northern Mindanao Roberto W. Suzon, PLDT Enterprise Northern Mindanao Relationship Manager Zcyrill Ryan B. Agac-ac, Smart Communications Inc. Mindanao Relations Head Judee Caroline D. Chaves (Image Source: Manila Standard/PLDT Inc.)

In a move to advance disaster resilience and sustainable development in the Philippines, the B2B arm of the country's largest integrated telecommunications company PLDT Enterprise and PLDT’s wireless arm Smart Communications Inc. (Smart) have announced their latest collaboration with the global humanitarian organization People In Need (PIN) which underlines a shared commitment to harnessing innovative technology to enhance disaster preparedness and response in Mindanao, focusing on the Strengthening Resilience Through Early Action and Impact Mitigation (STREAM) Project.

World Leaders And Gaming Innovators To Headline 2024 Games For Change Festival

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GAMING | April 26, 2024

(Image Source: Games For Change)

The Games For Change Festival, the premier event for social impact gaming and XR, announced the full schedule for its 2024 event which includes world leaders and global gaming and entertainment innovators. This year’s Festival, slated to be held on June 27-28, 2024 in New York City, U.S.A., will explore the theme "The 2030 Marker: A Catalyst for Global Change", drawing inspiration from the United Nations' Sustainable Development Goals (UNSDG).

SM Foundation Inc., DepEd Amplifies Potential Of Deaf Community Through School Renovation Project In Pasay City

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LIFESTYLE | April 26, 2024

(Image Source: SM Foundation Inc.)

Being hearing-impaired is a challenge in itself, navigating a world where communication relies heavily on spoken words. In the Philippines, this challenge further creates a gap, as opportunities for the deaf are limited, particularly in education and employment. The struggle is intensified as only a few secondary learning institutions are catering to their unique needs with affordability and facility conditions further hindering their pursuit of skills and knowledge.