The Future of Jollibee Begins at 1000

LIFESTYLE | July 6, 2017

Jollibee's 1000th Store
Behold!! Jollibee has made a historic milestone with the opening of its 1000th store right at the heart of Bonifacio Global City. (Image Source: Rappler)
Jollibee Foods Corporation (JFC) recently opened its historic 1000th store at the heart of Bonifacio Global City in Taguig City, bringing more joys to Filipino families and millennials alike as well as setting a new outlook for the Philippines' largest and most popular fastfood chain in the near future. 

From its humble beginnings as a simple hamburger joint back in 1975, Jollibee has grown and evolved into what it is today bringing love and joy to every family in all corners of the country. The opening of its milestone branch clearly shows Jollibee's perseverance and determination as a proud Filipino brand that every customer in and out of the country love.

Located within Triangle Drive, customers may enjoy a modern, tropical-like feel inside the two-storey Jollibee store with modernized interior design, multi-colored furniture sets, and an interactive board for kids to boot. Those who will order their favorite Jolly meals via drive-thru may be awed and surprised at a long mural featuring prominent Philippine symbols with a dash of Jollibee flavor made by young Filipino painter JP Pining. Also gracing everyone's presence at the new Jollibee store is a video displaying a huge map of the Philippines with Jollibee flags symbolizing all the stores where they can enjoy and eat wherever they are in the country.

Prior to its grand opening, no less than Miss Universe 2015 Pia Alonzo Wurtzbach led the ribbon-cutting ceremony which was attended by longtime Jollibee business partners from the government and private sector, Taguig City government officials led by Mayor Lani Cayetano, and Jollibee officials headed by the company's chairman Tony Tan Caktiong. Headlining the blessing of the new store is the unveiling of a commemorative market featuring the list of all Jollibee stores in the country and the year they have opened, as well as a Chickenjoy toast and an enjoyable performance from singers Darren Espanto and Morisette Amon.

Jollibee's newest celebrity endorser Anne Curtis greeted customers and welcomed them to the new store which is the 14th in Taguig City and the 6th in Bonifacio Global City. It is possible for more celebrity endorsers to grace the new store and enjoy its cool modern ambiance. I have no doubts that Jollibee is well-loved by many through the years, and the recent milestone in its 42-year history will be the start of bigger things to come.

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