ASUS Bare New Zenfone Line For Filipino Consumers

TECHNOLOGY | August 23, 2017

ASUS Zenfone 4
ASUS Zenfone 4
Two days after its global unveiling in its headquarters in Taiwan, mobile and PC brand ASUS officially launched its new Zenfone 4 line of smart phones in the Philippines to the delight of local tech enthusiasts anticipating at the SMX Convention Center within the SM Mall of Asia Complex last August 19, 2017. 

The series which comprises of the Zenfone 4, Zenfone 4 Pro, Zenfone 4 Selfie, Zenfone 4 Selfie Pro and Zenfone 4 Max offers unique photography experiences that can produce professionally looking photos considering that these smartphones sport a dual-camera system.



ASUS Zenfone 4 Pro
ASUS Zenfone 4 Pro
 Leading the pack are the flagship Zenfone 4 (Php28,995) and Zenfone 4 Pro (Php39,995) with specs and features that cater to those who want to start their career in digital photography as well as professional and freelance photographers. The Zenfone 4 sport a 12 megapixel + 8 megapixel dual rear Sony IMX362 cameras with f/1.8 aperture lens and 8 megapixel front camera with f/2.0 aperture lens while the Zenfone 4 Pro has a 16 megapixel IMX362 + 16 megapixel IMX351 dual rear cameras with f/1.7 aperture lens and 8 megapixel front IMX319 camera with f/1.9 aperture lens.

ASUS Zenfone 4 Selfie
ASUS Zenfone 4 Selfie


ASUS Zenfone 4 Selfie Pro
ASUS Zenfone 4 Selfie Pro
The Zenfone 4 Selfie (Php13,995) and Selfie Pro (Php19,995) are midrange marvels that seek to make an impact in the ongoing Selfie war against the likes of OPPO and Vivo with their own dual front cameras. Both Selfie and Selfie Pro has a 16 megapixel rear camera but the ladder (24 megapixel + 5 megapixel Sony IMX362 with f/1.8 aperture lens) has better front cameras than the former (20 megapixel + 8 megapixel) although they incorporate a 120° wide angle which is perfect for groupies.


ASUS Zenfone 4 Max
ASUS Zenfone 4 Max
 The Zenfone 4 Max (Php9,995) is not one to be left out considering it has 13 megapixel + 5 megapixel dual rear cameras with f/2.0 aperture lens and 8 megapixel front camera with f/2.2 aperture lens, and its best advantage is its 5000 mAh battery which is enough to keep the phone running for a day or two or maybe three depending on your use.

Anyway, the Zenfone 4 line runs on the latest Android 7.1 Nougat operating system with a highly-improved ZenUI interface and is slated to receive recent system updates upgrading the OS to Android 8.0 Oreo. The five variants are powered by Qualcomm Snapdragon octa core processors coupled with up to 6 GB of RAM and up to 128 GB of internal storage which can be expanded up to 2 TB via a microSD card. These dual SIM marvels also sport a 5.5-inch HD IPS display, fingerprint sensor, NFC and USB Type-C ports and 4G LTE connectivity for high-speed mobile internet access.

The Zenfone 4 Selfie, Selfie Pro and Max are now available at ASUS concept stores and authorized dealers nationwide while customers can pre-order their own Zenfone 4. On the other hand, those who are interested in purchasing the Zenfone 4 Pro may have to wait until the middle of September for the opening of pre-orders.


Bea Alonzo for ASUS Zenfone 4
Premier Philippine actress Bea Alonzo as the face of the new ASUS Zenfone 4 line in the Philippines (Image Source: Gadgets Magazine)
 By the way, during the launch event, ASUS Philippines officially introduced Philippine movie and television actress Bea Alonzo as the series' local ambassador. Apart from endorsing the new Zenfone 4 line alongside Korean actor and global superstar Gong Yoo, Bea is set to take part in an original web series which can be viewed soon on ASUS Philippines' Facebook page.

(All images of Zenfone 4 variants are courtesy of ASUS)

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