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| (Image Source: eWrestling News) |
Fueling the conversation and engagement across digital platforms were the long-awaited reveals of several free agent wrestling superstars joining the IMPACT Wrestling roster namely popular tag teams The Good Brothers (Doc Gallows and Karl Anderson) and the Motor City Machine Guns (Chris Sabin and Alex Shelley), former world champions Ethan Carter III (EC3) and Eric Young, and the self-proclaimed "hottest free agent on the market" Heath. Many of the in-show appearance have also garnered individual Twitter trending topics in the US. With every title on the line, Slammiversary 2020 saw the crowning of three new champions in matches that instantly became potential match-of-the-year contenders: Eddie Edwards winning the five-way main event battle for the vacant IMPACT World Championship, newcomer Deonna Purazzo defeating Jordynne Grace to capture the Knockouts Championship, and Chris Bey claiming the X Division Championship with his victory over Willie Mack.
On Twitter, Slammiversary 2020 smashed IMPACT's record for single-day total impressions, nearly doubling the previous record held by Slammiversary 2018 by 97 percent. Leading the day was the exclusive midnight video announcement of The Good Brothers signing with IMPACT Wrestling which quickly became IMPACT's best performing tweet of all time, while tweets showcasing the return of the Motor City Machine Guns and Purazzo's title win are now its fifth and sixth best, respectively. On the other hand, Instagram engagement for Slammiversary 2020 saw a whopping 172 percent increase in single-day total likes compared to those of IMPACT's first PPV of the year Hard To Kill as video posts about the return of Eric Young as the surprise fifth man in the main event for the vacant IMPACT World Championship and Heath's debut grew into IMPACT's top two most liked posts ever on the platform.
During the month leading up to Slammiversary 2020, IMPACT Wrestling's official YouTube channel saw its total views and total watch time grow by 26.5 percent and 32 percent, respectively. The second most subscribed wrestling channel on Google's popular video sharing and streaming service has also added over 100,000 new subscribers, marking a 20% rise in monthly subscriber rate. "IMPACT Wrestling captured the world's attention on Saturday night (US time). Slammiversary 2020 was the result of two-and-a-half years of hardwork by our incredible team and talented roster, along with new additions who have decided to bet on IMPACT," said IMPACT Wrestling Executive Vice-President Scott D' Amore. The same can be said on the fallout from Slammiversary where wrestling fans saw EC3's brief return to the wrestling ring, the surprising maiden appearance of Bryan Myers, and an amazing main event with the Motor City Machine Guns ending the one-year reign of The North to become the new IMPACT World Tag Team Champions. The July 21st episode of IMPACT Wrestling literally broke viewership records on Twitch with more than 8,000 live views and was the second top trending topic worldwide on Twitter, with viewers and fans feeling delighted to see what comes next that could lead to IMPACT's next PPV event Bound For Glory.
IMPACT Wrestling showcases hard-hitting, hard-flying action every week in the Philippines, premiering the two-hour flagship series Wednesdays at 8 am on www.twitch.tv/impactwrestling and Saturdays at 7:00 pm on TAP EDGE on Skycable channel 218, www.tapgo.tv on PCs and TAP GO on mobile devices. During the live Slammiversary broadcast, IMPACT officially announced the date for its next live event Bound For Glory 2020 set for Saturday, October 24th, on PPV. Viewers and wrestling fans across the globe can enjoy IMPACT Wrestling content on a variety of platforms and devices including the IMPACT Plus SVOD (Subscription Video On-Demand) service and digital channel for only US$7.99 a month as well as the promotion's highlight-packed YouTube channel and Twitch.tv.
