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| (Image Source: CHOS.ph/Asian Television Awards) |
December 2020-2021 marks the annual celebration of the 25th Asian Television Awards (ATA) which recognizes the best of Asian entertainment and talent across millions of small screens throughout the continent since 1996. After successfully holding the said event in Malaysia and the Philippines, this year's Awards is slated to take place in Phnom Penh, Cambodia but will instead be staged on an undisclosed location in Singapore and will feature a new show format considering the logistical limitations of live events due to the threat of the COVID-19 pandemic.
Kicking off this year's awarding ceremonies is the ATA Technical and Creative Awards on January 15, 2021 (Friday) which will be streamed on ATA's social media platforms including Facebook, Twitter, Instagram and Weibo starting at 8:00 pm. A total of thirty (30) awards will be presented in the said event including a new category for Best Direction (Non-Fiction). On January 16, 2021 (Saturday) at 8:00 pm, the much-awaited ATA Live Show will be televised live to 500 million homes across a network of regional broadcast networks which comprises of Formosa TV in Taiwan, Viu TV in Hong Kong, Jiangsu Broadcast in China, TV5 and Colours in the Philippines, Bangkok TV in Thailand, Today TV in Vietnam and Bayon TV in Cambodia as well as Channel O, Citra Entertainment and the Indonesia Channel in Indonesia.
Wallace Ang returns to host the festivities for the third time and joining him this year are Singaporean actor Benjamin Josiah Tan, Chinese anchor Ji Xiao Jun, Malaysian beauty queen and Miss Astro Chinese International first runner-up Rennie Lau and ATA 2020's Best Actress In A Supporting Role Anyarin Terathananpat. Expected to perform are Alfred Sng, Sherraine Law, pop newcomer HAVEN and Emiliano Cyrus from Singapore. Malaysia's Ernie Zakri and Lee Pei Ling, Malaysia's Dat Ozy and Sam Concepcion from the Philippines will also grace the awards night with their own spectacular performances. Spearheading the awards' milestone celebration is international creative firm Wonder Paradise which has been a partner of the ATA since 2018.
"The Asian Television Awards is a gathering of broadcast media companies and senior media executives comprising CEOs, Executive Producers and Directors. These are decision makers who can influence what to film, when to film and where to film. It is an opportunity for them to make content about or engage talents from the host country and therefore generate publicity about arts and culture, tourist destinations and even business opportunities," shares ATA spokesperson Lee Keen Whye. For more updates on the 25th anniversary of the Asian Television Awards, visit the official ATA website as well as its social media platforms on Facebook, Twitter, Instagram and Weibo.
