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| Star Magic and ABS-CBN Entertainment Production Head Laurenti M. Dyogi (Image Source: Manila Bulletin/ABS-CBN) |
Star Magic, the premiere talent management agency in the Philippines, is aiming to go global and plans to expand to content production to champion the talents of Filipino artists. This was announced by none other than Star Magic and ABS-CBN Entertainment Production head Laurenti M. Dyogi during the recently concluded Star Magic Black Pen Day last June 19, 2021 (Saturday).
Direk Lauren bares the launch of ABS-CBN Music's new sub label Star Magic Records, Star Magic Studio which will create and produce content for Star Magic artists and Star Magic Digital Artist Agency in the coming months as well as the revival of Teatro Kapamilya, ABS-CBN's theater arm that has produced "Tabing-Ilog: The Musical" back in 2020. “We dream to grow bigger and go global. To see our artists perform alongside the best artists in the world is what we will strive to achieve. Star Magic will also start creating content that will entertain, inform, and educate our audience locally and globally,” he said.
Meanwhile, over 40 artists signed to become members of the ABS-CBN family in what is highly regarded as the biggest contract signing event in Philippine entertainment history. Among those who have signed in the event are established stars John Arcilla, Sandino Martin, Marc Solis, and Angeline Quinto; new artists like Kaila Estrada, Arabella Davao, Mary Joy Apostol, Zabel Lamberth, Rans Rifol, Vance Larena, Maureen Wrob, Paolo Gumabao, Luis Vera-Perez, Sela, Migo Manikan, Vitto Neri, and Jake Ejercito; RISE Artists Studio’s Gigi De Lana, Zach Castaneda, Shanaia Gomez, Karina Bautista, Aljon Mendoza, Jayda, and JC Alcantara; Alyssa Muhlach and Kiko Estrada from Arnold Vegafria’s ALV Events International; Krystle, Lara Maigue, Moira Lacambra, Aikee, Poppert Bernadas, Gian Magdangal, Davey Langit, and Anthony Barion from Ogie Alcasid’s ATEAM (Alcasid Total Entertainment & Artist Management, Inc); Star Music’s Sab and Recio; olaris’ Janine Berdin, Sheena Belarmino, JM Yosures, and iDolls; and Star Hunt’s Ashley Del Mundo, Tan Roncal, Kiara Takahashi, Richard Juan, Lou Yanong, Kobie Brown, and Andi Abaya.
Prior to welcoming the new Kapamilyas, Direk Lauren paid tribute to Star Magic's talent and road managers for being the "true force" of the talent agency. With them, he hopes to continue to develop, train and manage talents that are not only multifaceted but also responsible individuals and influencers in various media platforms. “My dream is to help fulfill the dreams of our artists. To attain their highest potential in their chosen craft and be responsible members of the entertainment community and of this nation,” he said. On the other hand, ABS-CBN chief operating officer of broadcast Cory Vidanes expressed her thanks to the newly-signed artists, agency partners, co-managers and stars who have renewed their contracts for their trust in Star Magic. “The journey will not be very easy. It will entail hard work, continuous development of your talents and skills and a hundred percent commitment to excellence. But rest assured that we will be here to guide you and mentor you to pursue your passions, conquer your challenges, and be the best in everything that you do,” she told Star Magic’s new talents. She added, “Be good, stay grounded, and enjoy the journey. Together let us share love, joy, and light as we continue to inspire and serve the Filipino.”
Hosted by Edward Barber, the Star Magic Black Pen Day can still be viewed online on Star Magic's official Facebook page and YouTube channel and will be aired on television on July 4, 2021 (Sunday) at 9:30 pm on Kapamilya Channel (SKYcable SD channel 8 and HD channel 167, Cignal channel 22) and A2Z (analog free TV channel 11 and digital free TV frequency 509.143 in Mega Manila, SKYcable channel 11, Cignal channel 20). For more Star Magic news and updates, visit and follow @starmagicphils on Facebook, Instagram and Twitter.
