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| TECNO Mobile Philippines Brand Marketing Manager Jason Liang and Ina Ng Lupang Pangako Parish Chaplain Rev. Fr. Peter Hequillian, CM during the turnover of TECNO smartphones to parish volunteers and Php100,000 cash to the parish (Image Source: INQUIRER.net/TECNO Mobile Philippines) |
Premium smartphone brand TECNO Mobile completed its first Corporate Social Responsibility (CSR) campaign in the Philippines as a way to give back to the community following the successful release of several new smartphone models in the country including the Spark 7 series, POVA 2 gaming phone and the CAMON 17 series. Through this show of support for the community, TECNO Mobile has become part of the nation's journey in rising up from life's challenges and learning to see and discover the best in every situation. At the same time, the selection of local heroes as beneficiaries for this campaign aligns perfectly with the reel- and real-life heroism of actor and CAMON 17 brand ambassador Chris Evans.
Three partner beneficiaries representing different pillars of the community - Ina Ng Lupang Pangako Parish, Project Malasakit, the City of Manila through the Office of Hon. Mayor Isko Moreno - were recipients of the donations made by TECNO Mobile in the campaign and these were delivered to them in three separate ceremonial handover events. The first one was held last July 13, 2021 at the Ina Ng Lupang Pangako Parish Area situated in the middle of Brgy. Payatas in Quezon City, an area deemed a hazardous place to live due to its proximity to an open area for solid waste disposal. The leaders and volunteers of the Ina Ng Lupang Pangako Parish provide educational and livelihood opportunities for the urban poor communities living in Payatas as funded by donations from different entities. TECNO Mobile, represented by its Brand Marketing Director for Philippines Jason Liang, donated Php100,000 cash to the parish along with ten smartphones to be shared with the hardworking parish volunteers who tirelessly organize and facilitate activities such as community pantries, counseling, webinars and online masses. Receiving the donations for the parish is Rev. Fr. Peter Hequillian, CM.
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| TECNO Mobile Philippines Brand Marketing Manager Jason Liang, Project Malasakit founder/convenor Kara David and scholars Lilian Ambrocio and Mauwe Liwanag during the turnover of TECNO smartphones and Php100,000 cash to the project held inside Tikme Dine restaurant in Quezon City(Image Source: INQUIRER.net/TECNO Mobile Philippines) |
On the same day, the second handover ceremony was held inside the Tikme Dine restaurant at Quezon City with Project Malasakit, a scholarship program whose mission is to bridge the gap between Filipinos who want to help and Filipino children who need assistance and whose goal is to provide these children with better education and enable them to change their own lives for a better future, as the beneficiary. Thirty (30) TECNO Mobile smartphones and Php100,000 was given by TECNO Mobile Philippines representative Jason Liang and graciously received by Project Malasakit founder and veteran broadcast journalist Kara David together with two of her scholars, Lilian Ambrocio and Mauwe Liwanag.
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| Manila Mayor Isko Moreno (center) graciously receiving Php200,000 cash and smartphones for his team of volunteer workers from TECNO Mobile CEO Lindsay Guan (second from right). (Image Source: Rappler.com/TECNO Mobile Philippines) |
The final handover ceremony took place on August 6, 2021 at the Office of Manila Mayor Isko Moreno. Mayor Isko is known for his service to the local community, aided by his team of volunteer workers manning community hotlines, responding to reports, handling coordination for projects such as the vaccine rollout, and working at local public schools as teachers. For these community heroes, TECNO Mobile has donated 50 smartphones and Php200,000 to the mayor's office. These were handed over by TECNO Mobile executives in the Philippines represented by Chief Executive Officer Lindsay Guan and received by no less than Yorme Isko himself.
TECNO Mobile's premier CSR campaign in the country kicked off with an online photo exhibit featuring thought-provoking images that capture the beauty of life taken by top local photographers using CAMON 17 smartphones. A selfie advocacy campaign was also launched, encouraging the online community to get involved by sharing their own selfies for a cause. Anyone can join by simply posting a selfie on Facebook, which features their advocacy. The photo must include a caption with the brief description of the advocacy along with the hashtags #TECNOMobileCares, #CTheBestOfYou, and #SelfieAdvocacy. The best photo and caption will be selected by TECNO Mobile representatives and the winner will win a CAMON 17 smartphone.
