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| Robinsons Place La Union, the newest Robinsons Mall in Northern Luzon opened amidst the continuing threat of the COVID-19 pandemic (Image Source: Rappler/Robinsons Malls) |
Christmas in the Philippines is always about being together with your loved ones, feasting on the most delicious meals, exchanging gifts, and creating unforgettable memories whether it is returning to your hometown or going malling to celebrate the holidays, and Robinsons Malls hopes to make the holiday season more enjoyable amidst the challenges the country continues to face, especially for families in Northern Luzon, with the opening of Robinsons Place La Union in the provincial capitol of San Fernando held last September 24, 2021.
Robinsons Place La Union is Robinsons Malls' third shopping complex in the Ilocos Region following Robinsons Place Ilocos in San Nicolas, Ilocos Norte and Robinsons Place Pangasinan in Calasiao. Touted as the biggest mall in La Union, the newest addition to Robinsons Malls' portfolio strengthens its mantra of improving and making life more meaningful for Filipinos by opening its doors to more people in the North. Its location in San Fernando City promises not only a unique mall experience for Ilocano residents, but also an all-in-one spot for the shopping and dining needs of weekend tourists especially surfers and beach lovers who fondly call the province as Elyu. The mall's presence along MacArthur Highway also makes it an ideal stopover for those who are driving to Pangasinan, Baguio and Ilocos Sur.
Robinsons Place La Union doesn't ignore to the fact that it is the gateway to the "Surfing Capital of the North" taking advantage of the laid-back beach vibe that draws in people to the province. Every nook and cranny of the four-level mall takes inspiration from the beautiful waves that Elyu is known for with architecture and design by Jonathan O. Gan Associates on its facade, surfboards used as design accents in floor labels within the bathrooms and near the elevators and surf-inspired murals by Filipino artist Happy Navarro along escalators and in between the variety of the mall's shopping and dining outlets. Sustainability is also at the forefront of Robinsons Place La Union with its materials recovery facility, sewage treatment plant, gray water collection system and efficient toilet fixtures as well as tinted facade windows and frosted sticker for clerestories considering that the mall is a stone's throw away from one of the Philippines' premier surfing destinations and one of La Union's biggest natural wonders.
Robinsons Place La Union takes pride in showcasing what the Ilocos Region has to offer with several local food outlets such as Sagat Crust Food House, Pasarabo, Gem's Empanada Ilocandia and San Juan favorite Seashack LU. Homegrown services opening in Robinsons Place La Union including Lorma Life Check Clinic, Smile City Dental Essentials and Dr. Brows from Baguio City and Luxe Derm Skin Clinic is a testament to Robinsons Malls' support towards local entrepreneurs which can eventually generate more employment opportunities in the provincial capitol. Robinsons Place La Union is also taking popular food, apparel and wellness services closer to Ilocanos including Mary Grace, Koomi, Cabalen, Classic Savory, Samgyupsal, Crocs, Levi’s, Havaianas, Octagon, Digital Walker, @Tokyo and an international coffee shop. Anchor tenants Robinsons Department Store, Robinsons Supermarket, Handyman, Robinsons Appliances, Daiso and Super 50 are also set to make sure that the mall is a one-stop shop for La Union residents.
Other amenities within Robinsons Place La Union are Digiworld, a special zone housing premium local and international tech brands; the 344-seater Eat Street, Robinsons Malls' food hall brand offering a wide variety of food choices; and the Sky Deck, a one-of-a-kind amenity that gives mallgoers a view of the province's verdant mountains from the roof deck. Once quarantine measures are eased in the province, Robinsons Place La Union will provide the best entertainment with its four state-of-the-art Robinsons Movie world cinemas. With these on deck, Robinsons Place La Union is the most essential place to create new Christmas memories when you're bound to visit the North, especially if you're thinking of going to La Union for some beach and surfing time.
