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| (Image Source: ABS-CBN Corporation) |
Almost a month after losing their homes, livelihoods, and loved ones, there are around 1.4 million Filipino families in areas devastated by Super Typhoon Odette who are still struggling to rebuild their lives in the face of the COVID-19 pandemic. To help our kababayans get back on their feet, ABS-CBN has launched “Tulong-Tulong sa Pag-ahon: Isang Daan Sa Pagtutulungan,” a series of fundraising activities in 100 days from different groups within ABS-CBN, starting with ABS-CBN shows and stars, with the goal of providing assistance to 100,000 affected families. “Isang Daan Sa Pagtutulungan,” which marks the second phase of ABS-CBN and ABS-CBN Foundation’s online fund drive for Odette survivors, will run until April 18.
These fundraising activities kicked off with the "By Request" series of online benefit concerts streamed from January 9 to 18 on the FYE (For Your Entertainment) channel on kumu, the official Facebook page and YouTube channel of ABS-CBN Entertainment and iWantTFC where different performers from the weekly musical variety show "ASAP Natin 'To" encourage viewers to support the cause via virtual gifts on Kumu, Facebook stars, YouTube donate button, and QR codes while heeding their song requests. "Your donation will reach our kababayans, especially as many are still experiencing difficulties and are in need of our help. Let’s pay it forward. Generosity should not only happen during the holidays. We should share our blessings all year round,” said Regine Velasquez-Alcasid during the first night of the "By Request" benefit concert series.
Fans should keep an eye out for the other fundraising activities lined up after the ten mini concerts of “By Request” to complete the 100 days including an Online Tindahan from “Pinoy Big Brother Kumunity Season 10,” “Busog sa Pagtulong” from “Magandang Buhay,” “Kilig Match” featuring Kapamilya loveteams and “Truth or Dare” with Kapamilya leading men, and an execution from Kapamilya teleseryes. There will also be a “Metro Fire Sale,” “Boom! Pa-Mine” from “It’s Showtime” and an eSports charity event while ABS-CBN News and ABS-CBN Regional will deliver stories about the beneficiaries. The 100-day activities will culminate with a major event in April to be announced in the coming weeks.
Through the kindness and generosity of individuals, groups, and corporations, ABS-CBN Foundation Sagip Kapamilya’s relief operations have already served 65,995 families as of January 8, 2022 in areas heavily hit by Super Typhoon Odette including Antique, Bohol, Cebu, Dinagat Island, Iloilo, Negros Occidental, Palawan, Southern Leyte, Siargao Island, Surigao City, among others. Since its launch last December 2021 via a benefit concert featuring over a hundred Kapamilya stars, the first phase of the “Tulong-Tulong sa Pag-Ahon” campaign called “Andito Tayo Para sa Bawat Pamilya” had raised Php56,575,497 cash donations and Php9,062,614 worth of in kind donations.
Donors may also deposit to accounts of ABS-CBN Lingkod Kapamilya Foundation, Inc. through BDO (0039302-14711), BPI (4221-0000-27), PNB (1263-7000-4128), GCash, PayMaya, and PayPal accounts. International donations may be coursed through abscbnfoundation.org. More details are available on ABS-CBN Foundation’s Facebook, Twitter, and Instagram accounts and https://foundation.abs-cbn.com. The campaign’s DSWD Authority/Solicitation Permit No. is DSWD-SB-SP-00026-21, valid nationwide until May 28, 2022.
