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| (Image Source: Swirling Over Coffee/Blogapalooza) |
Premier influencer marketing company Blogapalooza is gearing up for a better and brighter year ahead as it announced its plans for 2022. "We are preparing so many exciting and fruitful marketing campaigns, programs, and partnerships for both our clients and the BlogaFam community. We are making 2022 a year of new learnings, recognitions, and empowerment. And with the help of our communities, I believe that we can reach even greater heights this year,” said Blogapalooza Chief Executive Officer (CEO) Ace Gapuz.
Blogapalooza will continue to release its quarterly industry studies on influencer marketing, which it circulates exclusively to clients and partners. Also, this year marks the 7th birthday of Blogapalooza which is a huge milestone for the company. Furthermore, the company will also be launching a voter’s education campaign together with the influencer community to help Filipinos in the upcoming May 2022 National Elections. Moreover, Blogapalooza also mentioned that there will be continued efforts to strengthen its network and foster brand-influencer collaborations through community-led programs, partnership initiatives, and opportunities. Gapuz furthered that they are eyeing more awards this year as well as joining conferences to further solidify their position as the premier influencer marketing company in the Philippines. By increasing their visibility in the industry, they can grow their network and build more meaningful connections with brands.
As a starter, Blogapalooza graced the 51st National Marketing Conference entitled, Reimagineering the Future of Marketing organized by the Philippine Marketing Association (PMA), the country’s premier organization of marketing professionals and entrepreneurs, as one of the event exhibitors. "We recognize the prestige and credibility of the PMA in the ever-evolving marketing industry. We understand the value of supporting industry initiatives, so when we got the invite from the Philippine Marketing Association, we saw it as an opportunity to reinforce Blogapalooza’s position and reputation as the Philippines’ premier influencer marketing company. We know that being part of the NMC this year will enable marketers to understand the value of influencer marketing and how working with influencers will enable them to improve their business bottom lines,” said Gapuz. During the event, Blogapalooza was able to showcase to thousands of attendees how influencer marketing plays a vital role in the future of marketing. The company was able to highlight what their services are as well as their best practices via the virtual booths, which have been instrumental in making interactions with potential clients who had a keen interest in scaling their marketing efforts with influencer marketing.
The three-day virtual event held last January 18 to 20 marked a significant milestone for Blogapalooza as it’s their first time joining the conference. Gapuz mentioned that it’s a privilege for Blogapalooza to help and guide marketing professionals and entrepreneurs as they continue to adapt and remain relevant in their businesses during this pandemic. Apart from this, Blogapalooza is supporting PMA’s official youth affiliate, the Philippine Junior Marketing Association (PJMA) in its upcoming event on February 27. The event, titled “The Great Reset of Innovative Trends in the New Millenium,” aims to address the ongoing shift of innovations in the marketing landscape across generations. The event brings together and connects young marketers from across the country for a one-of-a-kind experience that will provide them with learning opportunities and fun-filled activities.
Looking forward to 2022, Gapuz said that the future of the influencer marketing industry is looking brighter than ever. And despite the pandemic, Blogapalooza has been growing and thriving in the influencer marketing industry. "Our company has always been digital-first and remote-first; we are very excited that more and more companies are adapting to the digital and remote way of working, which will hopefully enable all of us to be more efficient, doing more with less time,” Gapuz added. Since last year, Blogapalooza has been launching campaigns, activities, projects, and initiatives that correspond to its mission to #ElevateInfluence. The company has evolved with and through the industry, creating a strong network of over 10,000 influencers all over the country partnering with various brands. "I’m very happy to be having the continued support of the BlogaFam, our community of content creators and influencers throughout the entire Philippines. We have always been committed to empowering content creators and helping our partners boost their business bottom lines, and we will continue to do so every day,” Gapuz closed.
