Smart, MVP Sports Foundation Boost PH Golf Development

SPORTS | April 7, 2022

(Image Source: Smart Communications)

PLDT’s wireless unit Smart Communications, Inc. (Smart), and its premium postpaid brand Smart Infinity, have reaffirmed their support for the promotion and development of golf in the Philippines through the MVP Sports Foundation (MVPSF).

MVPSF is supporting 15-year-old defending Philippine Amateur Champion and US Women’s Amateur Championship qualifier Rianne Malixi. Malixi is also expected to be part of the Philippine team in the 2022 Southeast Asian (SEA) Games in Hanoi, Vietnam in May. Malixi, the 2021 American Junior Golf Association (AJGA) winner, joined PLDT Inc. and Smart President and CEO Alfredo S. Panlilio during the tee off at the recently held Infinity Golf Classic President’s Cup -- the annual golf event powered by Smart Infinity. Part of the many exclusive perks and privileges of every Smart Infinity subscriber, the revival of the Infinity Golf Classic President’s Cup took on a much deeper meaning as it honored changemakers and advocates of social impact and coincided with the 11th anniversary of the MVPSF.

Budding amateur golfer Rianne Malixi and PLDT Inc./Smart Communications President and CEO Alfredo S. Panlilio (Image Source: Smart Communications)

Panlilio, who also serves as MVPSF President and Philippine Olympic Committee (POC) First Vice President, has always been an advocate of sports development for nation-building. “PLDT and Smart, together with the MVPSF, have supported many athletes at the grassroots and elite levels as they compete in the international stage with various sports: from badminton, basketball, boxing, cycling, football, taekwondo, rugby, weightlifting, and of course, golf. We implement programs to develop emerging sports heroes and promote a culture of winning excellence at a community level, particularly among the youth,” he said. The MVPSF also backed Olympian and 2018 Asian Games individual bronze medalist Bianca Pagdanganan, who has now turned pro and is already competing in the LPGA Tour in the United States. The foundation also plans to support amateur golfers LK Go, Jolo Magcalayo, and Sam Bruce who are currently studying and training abroad.

“The goal of Smart Infinity is to be the bridge of our members interests and passions, and to further inspire them in their daily lives -- be it in sports, travel, lifestyle, and advocacy projects; to be able to empower them as Changemakers, and to further create infinite legacies for a better world,” shared Smart Associate Vice-President and Infinity Brand Head Sofia Borromeo-Alvarez. Know more about how Smart Infinity empowers changemakers by visiting smart.com.ph/postpaid/infinity.

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