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| (Image Source: Manila Standard/NBA/PepsiCo) |
The National Basketball Association (NBA) and Mountain Dew, a product of American multinational food, snack and beverage corporation PepsiCo, have officially announced a comprehensive multiyear marketing partnership that makes Mountain Dew the Official Soft Drink of the NBA in the Philippines. This marks the first marketing partnership between the NBA and Mountain Dew outside North America.
As part of the collaboration, Mountain Dew will serve as the Presenting Partner of NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s and women’s teams and NBA entertainment that will take place in Manila next year. This ongoing 2022-2023 season, Mountain Dew will also launch limited-edition, NBA-branded merchandise, including Mountain Dew bottled products with NBA-themed packaging, apparel and accessories, and will provide fans across the Philippines with a chance to win a trip to attend the league’s marquee events in the U.S., including NBA All-Star and the NBA Playoffs. Additionally, the NBA and Mountain Dew will create original branded content that will be published across the league’s global and local social media channels.
“Our marketing partnership with the NBA aims to bring the Mountain Dew brand’s bold, adventurous spirit to another level. Mountain Dew and its initiatives resonate strongly with the youth, and we envision this affinity with the NBA will create massive awareness for the sport and engaging content for the basketball fans. We are thrilled to start this new journey as we bring Filipinos even closer to this game we all love,” said PepsiCo Philippines Carbonated Soft Drink Lead Gutzee Segura. “We’re incredibly excited to launch our marketing partnership with Mountain Dew in the Philippines, which is a testament to the success of our longstanding relationship with PepsiCo. The NBA and Mountain Dew share a commitment to building a community of passionate fans, and we look forward to collaborating on interactive campaigns, content and events that will engage new and existing fans across the country,” said NBA Philippines Senior Director for Global Marketing Partnerships Mae Dichupa.
In 2015, the NBA and PepsiCo announced a multiyear marketing partnership in the U.S. to feature Mountain Dew among their other food and beverage brands at select NBA events and activations, joining longtime PepsiCo brand Gatorade as an NBA partner. For more information on Mountain Dew and their product offerings, visit www.mountaindew.com and their official social media channels on Facebook, Twitter and Instagram. For all the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, Twitter, Instagram and TikTok.
