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| (Image Source: ClickTheCity.com/Watsons Philippines) |
As Asia’s No.1 health and beauty retailer, Watsons is celebrating an important milestone as it recently opened its 1,000th store in the Philippines, adding to a total of 8,000 Watsons stores across 15 markets in Asia and Eastern Europe. The new store opening coincides with Watsons’ 20th anniversary in the Philippines, one of its fastest-growing markets. Spanning almost 1,000 square meters, the new flagship store is located in The Block, SM City North Edsa in Quezon City. As the biggest store in the country, it showcases the most comprehensive array of health and beauty products in an engaging way that will take the shopping experience to the next level.
A.S. Watson Group Managing Director Dominic Lai, who officiated at the store opening event, says, “This new flagship store is important in the nation-wide expansion in this beautiful country as it’s a clear demonstration of Watsons’ determination to strengthen our connection with customers via seamless O+O platforms. O+O platform strategy is at the core of our business to create an integrated experience, to better serve customers anytime, anywhere. Besides celebrating the 1,000th store opening, today marks Watsons’ 20 years of commitment to serving our customers in the Philippines. Over the years, we’ve been working to deliver our purpose to help customers Look Good, Do Good, Feel Great.”
A New Standard for O+O Retail
To respond to the customers’ needs, Watsons’ new flagship store is not only designed to offer a modern and stylish shopping environment, but also to create an immersive and interactive O+O experience for its customers. Leveraging on an extensive store network in Philippines, Online Express delivery service is available so that customers can have their products delivered to doorsteps in 3 hours or choose to pick up orders at store within 30 minutes via Click & Collect Express.
The new Watsons store is a model for the future of beauty shopping with special discovery areas. There’s a Skinfie Lab, a skin analysis tool that creates personalized skincare recommendations based on selfies. The tool, which is also housed in the Watsons app, is able to detect a range of facial attributes from a customer’s selfie, including acne, fine lines, pigmentation and overall skin condition. Meanwhile, makeup lovers can use #ColourMe Virtual Makeup try-on, to experience hundreds of lipsticks, mascara, eyeshadow, brow products, and foundation.
Expanding Digital Health Services
To help customers Look Good, Do Good and Feel Great, Watsons has its first state-of-the-art clinic powered by The Medical City that features virtual consultation and remote physical examination. Vaccination services for flu, HPV, and pneumonia will be available at the clinic soon. The Watsons Supplement Finder is also available to support the pharmacy service and help customers get personalized recommendations on the best vitamins and supplements for them.
SM Investments Corporation Co-Chairperson Teresita Sy-Coson congratulates Watsons on the double celebrations, stating, “Our long-term partnership with Watsons has realised our promise of bringing the best-in-class health & beauty products to all Filipinos. It’s our pleasure to celebrate this remarkable milestone with Watsons and we will continue to work closely to raise the standard in health & beauty in the Philippines through Watsons’ seamless O+O platforms.”
1,000 Ways of Doing Good
Mr. Lai concludes, “Looking ahead, we’re committed to continuing our expansion in the Philippines, as well as the rest of the world. Besides bringing pleasurable O+O shopping experience to our customers, we want to engage our customers to do good to the community and the planet with us through our sustainability programmes.”
To inspire its customers to live a sustainable lifestyle, Watsons offers over 1,500 Sustainable Choices products under Clean beauty, refill packs, better packaging and better ingredients for customers so that they can contribute to create a better world. Watsons has also mobilised its customers to create a bigger impact with community programmes such as sponsorship of free corrective surgeries for cleft children under Give-a-Smile is targeted to empower 3,300 families in the Philippines by 2030, and the Alagang Pangkalusugan community medical outreach programme will likewise be supporting 20,000 people with free medicines in the coming years.
The celebration activities will continue throughout the year as Watsons show appreciation to customers, partners and colleagues through the #WeLoveYou1000Ways campaign. There will be member-exclusive benefits and special offers, both offline and online to show the brand’s appreciation to loyal customers of Watsons Club.
