 |
| (Image Source: Mindanao Daily News/Globe Telecom) |
Globe Telecom gave thousands of Filipino BLINKs an unforgettable time at the recent BORN PINK concert in Manila, creating memorable fan experiences while promoting sustainable practices at the much-awaited concert of the iconic K-Pop girl group. The two-day event saw a total of almost 100,000 in foot traffic at the Philippine Arena and the Philippine Stadium where BLINKs were treated to the following exclusive stan experiences:
• Over 15,000 freebies were given away, from different BLINK merch to 1 GB of data for TikTok. A total of 87 tickets, 40 soundcheck access passes and 150 official BORN PINK merchandise were also claimed through KmmunityPH activities and Globe Rewards.
• Over 600 superfans took electric vehicle shuttles to the main venue and back to Metro Manila. In collaboration with Global Electric Transport (GET), Globe deployed 15 EV shuttles that turned into party buses where fans participated in fun games and activities and got the chance to win prizes. Each shuttle had an authorized security officer and a trained first-aid responder, ensuring the safety of all passengers.
Globe’s efforts received overwhelmingly positive feedback from fans. BLINKs took to social media to express their appreciation for Globe’s incredible freebies and shuttle service. Sharmaine Penalosa praised the experience, saying, “worth it ‘yung sakit ng paa namin kakalakad sa mga freebies.” Another fan, Rio, shared his appreciation in KmmunityPH: “Thank you so much Globe Telecom and Global Electric Transport sa ligtas na paghatid sakin sa BLACKPINK BORN PINK Tour in the Philippines. I’m so thankful kasi napakarami pong freebies like BLACKPINK Globe merch, strawberry Krispy Kreme, pizza and tote bag with cute pick-a-roo photocards, may dagdag pang BLACKPINK binder collection ko hehe.”
Globe also encouraged its customers to support its partner communities by using their Globe Rewards points to donate to the Hapag Movement via the GlobeOne app. The Hapag Movement is Globe’s banner program that aims to help families experiencing involuntary hunger through livelihood and feeding programs. The advocacy was present across various on-ground activities such as Random Play Dance with Blackpink Ph, the GG Truck activation with Mineski Slash, and PhotoMan stations in Bustos, Bulacan and the Makati City Hall, Vertis North (Team Bahay), and the Globe booth at The Stadium. Even before the two-day event, fans also participated in exclusive promos and activities that allowed them to contribute to the Hapag Movement by donating their Globe Rewards Points. A total of Php978,080 worth of Rewards points were donated to the advocacy coming from raffle entries submitted for the soundcheck access passes and the official signed merchandise.
“We are glad to have delivered an extraordinary ‘Pink Carpet’ experience for our cherished Filipino BLINKs. We aim to make a lasting, positive impact on society, and this event perfectly embodies our dedication to connecting fans while fostering meaningful change,” said Globe Rewards Head Jerome Patalud. Globe’s commitment to sustainability, community engagement, and providing an unparalleled fan experience has solidified its status as the ultimate partner for K-pop fans. The BORN PINK concert was not only a captivating and exhilarating event for Filipino BLINKs but also a shining example of Globe’s dedication to making a difference.
