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| (Image Source: Orange Magazine TV/Spotify Philippines) |
Spotify strengthens its ongoing commitment to Filipino music with the unveiling of the 2023 RADAR artists slate for the Philippines. The global audio platform’s line-up of artists includes fresh P-Pop groups Alamat, VXON, and G22, Hip-Hop trio PLAYERTWO and female artist DENȲ, R&B talent Illest Morena, breakthrough solo acts Paul Pablo, Kenaniah, and Paolo Sandejas, and RADAR returnees mrld, BINI, and KAIA. RADAR, Spotify’s global program that supports emerging artists by helping them reach new audiences, is now in its third year.
“The growth of RADAR is a testament to a global appetite for local music. From soloists to groups, P-Pop to Hip-Hop, each of these artists across genres have displayed such talent; that they have seen new fans beyond the Philippines! This is just the beginning, and we’re so excited to introduce all of them to a broader fan base through RADAR Philippines 2023,” said Spotify Asia's Head of Music Kossy Ng. Witnessing the growth of local music, up-and-coming P-Pop group Alamat expressed its pride, “This reflects the talent of Filipino artists, who continuously explore new sounds and styles. It is rewarding to be part of a cultural movement that is gaining traction not just in the Philippines, but also among international audiences.”
Spotify shines a spotlight on local creators through its platform and programs, noting the increasing popularity of diverse music across the country. Davao-based hip-hop group PLAYERTWO shared, “We incorporate our roots and background in our music through the themes and visuals of our projects, an example would be a snippet of Bisaya in the intro of our song ‘THAT’S MY BABY’.” To empower artists at every stage of their careers, Spotify provides tools such as Spotify for Artists, where creators gain insight into their own music and fan base. “Spotify continues to be instrumental to our growth in many ways. From boosting awareness in different countries to empowering us to know our listeners better, we can connect with our listeners in a deeper way,” continues PLAYERTWO.
Pinoy artists are breaking through beyond the Philippine borders with the help of Spotify’s year-long playlisting, marketing initiatives, and borderless reach. In the past year, the RADAR Philippines recorded streams from 43 countries, promoting discovery of featured artists to listeners across the world. Returning RADAR artist mrld saw a 160% increase in listeners in the past year, reaching international shores including U.S.A., India, and Malaysia. The singer-songwriter even broke through the top charts in Indonesia. “Spotify RADAR helps so many artists, including myself, to be heard by a lot of people. Through Spotify, my fans can connect with me and music in just a click.” “I am grateful that we are part of RADAR, knowing that Spotify is one of the biggest audio streaming platforms. We look forward to releasing more songs, and hope that our supporters will keep on loving it and play it on repeat," adds Alamat.
Available both on Free and Premium, get to know these emerging Filipino artists through exclusive interviews and never-berfore-seen content on RADAR Philippines. From energetic hits like Boomerang to groovy synth pop like Bahala Na, Spotify’s RADAR Philippines is this year’s mixtape on repeat!
