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| (Image Source: Professional Fighters League) |
The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced that the 2023 PFL World Championship, presented by CELSIUS® Essential Energy, will take place on November 24, 2023 live from The Anthem in Washington, D.C., USA. The richest night in MMA will feature finalists facing off for six world titles and six $1 million champion’s purses. This marks the second consecutive year that CELSIUS® will be the presenting partner of the PFL World Championship. The 2023 event will feature expanded activations from the company leading up to and throughout the PFL World Championship, including the CELSIUS® Cam, which will bring fans even closer to the action during MMA’s biggest night of the year. The sponsorship will also include branding on all championship athlete fight kits.
“We are thrilled to announce the 2023 PFL World Championship is coming to the nation’s capital, at The Anthem in Washington, D.C. to host the richest night in MMA on November 24. The PFL World Championship presented by our great partners at CELSIUS®, will showcase the greatest athletes in the world and bring the best MMA action to the more than 650 million fans around the world,” said PFL CEO Peter Murray. “CELSIUS is proud to be the presenting sponsor of the 2023 PFL World Championship as the competitive nature and active lifestyle of PFL’s athletes aligns seamlessly with our brand’s fitness DNA and LIVE FIT lifestyle. We’re excited to amplify our brand awareness in the world of professional fighting,” commented Celsius Holdings Inc. Executive Vice President of Marketing Kyle Watson.
PFL is the #1 fastest growing company in MMA and the #2 MMA company on a worldwide basis. PFL is the only league in MMA with the sports-season format where individual fighters compete in regular season, playoffs, and championships each year, making PFL a “win and advance” meritocracy like all other major sports. PFL’s fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and a next-gen viewing experience. The league comprises of five global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe. PFL airs live in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, Stan Sport, Viacom18, RMC Sport, Globo, Star Times, FPT, CSM, DirectTV, ITV, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink and is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners. MMA (Mixed Martial Arts) is the growth sport of this decade with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
Celsius Holdings, Inc. is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category that offers proprietary, functional, essential energy formulas clinically-proven to offer significant health benefits to its users. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides. Just blocks from the National Mall, The Anthem is I.M.P.’s $60 million music venue at The Wharf on Southwest Washington, D.C.’s waterfront. With full arena production and rigging capabilities, internationally touring artists such as The Killers, Bob Dylan, Janelle Monáe, The Black Keys, and Lorde have made The Anthem their stop while on arena tours. The Anthem has a flexible capacity of anywhere from 2,500 to a maximum of 6,000 across three floors, with many seated and general admission configurations. Balcony boxes are each uniquely angled to face the stage - so fans can connect with their favorite artists without craning their neck - and the first two rows of each box are designated Super Excellent™ Seats, providing a nontransferable reserved option to those in search of the best seats in the house. Since opening October 12, 2017 with Foo Fighters inaugurating the venue, The Anthem has hosted more than 600 events of all shapes and sizes, from an auto show to the WWE, with more than 800 artists having graced the stage from all genres, including comedy legends like Steve Martin and Martin Short, Jo Koy, Dave Chappelle, Aziz Ansari, Ron White, and Andy Samberg’s The Lonely Island. The Anthem joins I.M.P.’s venue portfolio alongside the world renowned 9:30 Club, Lincoln Theatre, Merriweather Post Pavilion, and The Atlantis, I.M.P.’s newest and smallest addition. The Anthem is the only venue of its size in D.C. Specifically built from the ground up for music, The Anthem fills an important void in D.C.’s music scene.
