On The Radar: Coca-Cola® Launches 'A Recipe For Magic' Campaign In Southeast Asia With Asian Superstar Win Metawin

ON THE RADAR, ENTERTAINMENT | August 6, 2023

(Image Source: Marketing Interactive/Coca-Cola)

Coca-Cola® officially reveals Asian superstar, actor, and model Win Metawin as the first ASEAN Brand Ambassador for ‘A Recipe for Magic’, the latest brand campaign and marketing platform of Coca-Cola. The ‘A Recipe for Magic’ platform celebrates the magic of shared meals and the incredible human connections that happen when we gather with others to enjoy a meal together. The ambition of Coca-Cola is to inspire people to come together and share not only delicious food but to truly have enjoyable and enchanting moments of magic through their dining experiences – with Coca-Cola ASEAN Brand Ambassador Win Metawin, leading by example.

“Meals hold a significant place in my heart. Throughout my childhood, I recall that many of the fun and magical occasions we had as family took place at the dining table. It was in those precious moments that I would gather with my family or friends, eagerly learning about the exciting events unfolding in their lives. Meals are truly magical moments to me," said Win. During this campaign, Win – a big foodie himself – will work closely with Coca-Cola to present his Recipe for Magic to fans and the larger community. This includes a commercial, earned media engagement, and several social activations.

Marking its debut in Southeast Asia markets, this campaign with Win will be launching in Thailand, Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore. This partnership rides on the ‘Real Magic’ global brand philosophy and is rooted in the belief that meal moments become magical when they are enjoyed together: all it takes is a simple mix of the right ingredients – good company, the right food, and ice-cold Coca-Cola.

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Inka Magnaye To Voice Scarab In PH Release Of Warner Bros. Pictures' Blue Beetle

(Image Source: Manila Bulletin/Warner Bros. Pictures Philippines)

Warner Bros. Philippines has announced that Filipina voice talent and content creator Inka Magnaye will voice the Scarab, an ancient alien relic pivotal to the titular DC Super Hero’s story, for the Philippine release of Warner Bros. Pictures’ upcoming action-adventure film “Blue Beetle". In the film, the Scarab, called Khaji-Da, guides Jaime Reyes (played by “Cobra Kai” breakout star Xolo Maridueña) and helps him discover – and learn to control – his seemingly limitless new powers on his journey to becoming the Super Hero Blue Beetle. In the original version, the Scarab is voiced by singer/actress Becky G.

Filipino talent Inka Magnaye – considered to be royalty in the niche voicework industry in the Philippines – brings her own distinct charm to the voice of the Scarab. Some of the character’s lines are even in Tagalog! Something Pinoy fans should look out for. Magnaye, whose rich body of work includes voicework for Philippine Airlines (hers is that very soothing voice in the Philippine flag carrier’s in-flight instructional safety announcement), Pond’s, Smart, Globe, Nissin, Mitsubishi, and popular podcast “Sleeping Pill With Inka", is the first Philippine-based Filipino talent to do voice-over work in a DC film. She will be properly credited too; watch for Magnaye’s name in the credits.

In “Blue Beetle", recent college grad Jaime Reyes (Maridueña) returns home full of aspirations for his future, only to find that home is not quite as he left it. As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero Blue Beetle. “Blue Beetle" is set to be shown exclusively in Philippine cinemas starting August 16th.


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ABS-CBN, Silka Team Up For "Binibining Silka 2023"

(Image Source: ABS-CBN Corporation)

ABS-CBN and Silka have collaborated to bring back the search for lovely Filipinas in the beauty pageant “Binibining Silka 2023". “This year, we believe that it’s the best year to actually relaunch Miss Silka with its new title Binibining Silka. It will be bigger and bolder and a pageant like you’ve never seen before because it’s Silka with ABS-CBN,” said Silka senior brand manager Eunice de Belen.

ABS-CBN Music creative director Jonathan Manalo penned the upcoming pageant theme song titled “Kumikinang” to be performed by Kapamilya artist Angeline Quinto. “Yung lyrics ng song embodies kung ano ang hinahanap natin sa isang Binibining Silka,” said Jonathan. ABS-CBN Regional in partnership with ABS-CBN Events will be staging the regional leg of the pageant which kicked off in Bicol last August 5 to be followed by Dagupan for North Luzon leg on August 12, Ilocos on August 19, and Palawan on August 26. The regional competitions will continue on September 2 in Western Visayas, September 3 in Pampanga for Central Luzon region, September 16 in Northern Mindanao, September 17 in Batangas for Southern Tagalog, September 23 in Central Eastern Visayas, September 30 in Southern Mindanao, October 7 in Western Mindanao, and October 14 in the National Capital Region. 

The grand coronation night, which will also be produced by ABS-CBN Events, will happen on October 29. The winner will receive Php500,000 cash prize and a chance to be seen in ABS-CBN shows. Binibining Silka started out as a small pageant in 2008 before it extended the competition across the country in 2009. It last held its national pageant in 2019. 

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GMA Regional TV Beefs Up 'Regional TV News' With New Set Of Anchors

GMA Regional TV's Lineup Of New Anchors For Regional TV News
GMA Regional TV's lineup of new anchors for Regional TV News: (L-R) Cris Zuñiga for Luzon, Cecille Quibod-Castro for Visayas, and Sarah Hilomen-Velasco for Mindanao (Image Source: GMA Network)

GMA Regional TV’s flagship and top-rating national news program ‘Regional TV News’ – airing Monday to Saturday at 10:00 am on GTV and simulcast on Pinoy Hits (except Saturday) – continues to make the top stories from the Philippine provinces available to more viewers here and abroad. Last July 31, it launched its new lineup of news anchors comprising of veteran broadcast journalists Cris Zuñiga for Luzon, Cecille Quibod-Castro for Visayas, and Sarah Hilomen-Velasco for Mindanao, providing the most credible, comprehensive, and relevant news from the country’s key urban and rural areas.

Joining them in reinforcing the Network’s “Local News Matters” campaign are GMA Regional TV’s local news teams and stringers across the Philippines. The newest addition to GMA Integrated News’ pool of regional news personalities, Cris also anchors the pioneering newscast in North Central Luzon, GMA Regional TV One North Central Luzon. Cecille, on the other hand, is one of the news presenters of the unified weekday newscast GMA Regional TV Balitang Bisdak. Sara anchors the pioneering unified local Mindanao newscast GMA Regional TV One Mindanao.

“With the joint forces of Cris, Cecille, and Sarah, who represent each of the island groups, we hope that Filipinos here and abroad will become more informed, enriched, and inspired by the stories and latest happenings in various regions across the country. As the ‘News Authority ng Filipino', GMA Integrated News continuously reinforces its news programs in the regions via GMA Regional TV because we believe that local news matters. The story of every Filipino deserves to be seen and heard by the rest of the world,” said GMA Network Senior Vice President and Head of GMA Integrated News, Regional TV and Synergy Oliver Victor B. Amoroso.

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Carlo Aquino, Charlie Dizon Grapple With Love And Survival In "Third World Romance"

(Image Source: Starmometer/ABS-CBN Corporation/KROMA Entertainment)

Carlo Aquino and Charlie Dizon star as blue-collared workers determined to find bliss in “Third World Romance", showing in cinemas nationwide beginning August 16. Britney (Charlie), an outspoken grocery cashier, and Alvin (Carlo), a laid-back grocery bagger, strive to be content and happy together despite the harsh realities of life. But when Britney faces a tough choice between family and her own happiness, she realizes that nothing in life comes for free. Can Alvin and Britney’s love thrive in a world where happiness continues to be a luxury?

“Yung mensahe ng movie namin, mahirap man maging masaya pero hangga’t may kasama ka na dadamay sa’yo magiging magaan ang buhay,” shared Charlie. Meanwhile, Carlo described his character as laid-back but knows when to fight for survival. He said, “Chill lang siya pero lumalaban pa rin sa buhay.” “Third World Romance” is directed by Dwein Ruedas Baltazar, the movie director behind “Oda sa Wala” and “Hello Stranger: The Movie.” The project is a co-production of Black Sheep and ANIMA Studios.

When asked how the ‘hugot of raket’ plays in the film, Direk Dwein stressed that it is at the core of the story. “Mahalaga kasi ang raket ‘survival’ siya. Nakasentro dun ang conflict ng istorya, kung paano sila mabubuhay araw-araw,” she said. “Ifo-front natin ang pag-ibig habang dini-discuss ang social issues, trabaho, at iba pang bagay na kinakaharap ng ordinaryong mamamayan,” she added. The film also stars Ana Abad Santos, Gardo Versoza, Arachie Adamos, Iyah Mina, Esnyr Ranollo, Xilhouette, Brian Black, Lady Morgana, and Junjun Quintana. Before its theatrical release, “Third World Romance” will be featured as Cinemalaya 2023’s closing film.


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Cassie Lee And Jessica McKay Bring "Off Her Chops" Podcast To Premier Streaming Network

(Image Source: SEScoops/Premier Streaming Network)

Whether they were known as The IIconics for World Wrestling Entertainment (WWE) or as The IInspiration in IMPACT Wrestling, Cassie Lee and Jessica McKay could always be counted on to create can’t-miss moments both in the ring and on the microphone. Now, the always entertaining duo are bringing their unique senses of humor and banter to Premier Streaming Network (PSN) with the recent launch of Season Three of “Off Her Chops". Premiered last August 4th with new episodes dropping every Friday, a video version of “Off Her Chops” will be available to Premier+ members with the audio version available on every major podcasting platform through Premier Podcast Network.

“Pork Chops! ‘Off Her Chops is back for Season Three. We are incredibly excited to give our Pork Chops great new content, and love that we are working with Premier to make it happen," said McKay. Lee added, “After stepping away for a year, which we will talk about, we are coming into Season Three with a bang. We are very grateful to be partnering with Premier Streaming Network to provide this incredible new season of ‘Off Her Chops'." “Off Her Chops” is just the latest show to be added to Premier+ and the Premier Podcast Network, joining “Everybody’s Got a Pod” with Ted DiBiase, “1 of a Kind” with Rob Van Dam, “Sabu Speaks” with Sabu, “Mind of Meanie” with The Blue Meanie, “The Undisputed Podcast” with Bobby Fish, “The Chop Sports Fight Factory” with Dave Sturchio and Tommy Dee, and many more.

“When we launched Premier Podcast Network, we wanted to provide our fans with another exciting medium to enjoy the great content Premier+ has to offer, and ‘Off Her Chops’ is sure to deliver for our audience. Anytime Cassie and Jessica have open microphones and a camera, fans know they are in for a treat. These two ladies are extremely talented and hilarious, and we are honored that they chose Premier as their platform to revive their show," said PSN Chief Content Officer Josh Shernoff.

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