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| (Image Source: WanderWoMom/Home Credit Philippines) |
Home Credit Philippines, the country’s leading consumer finance company, officially introduces celebrated actress Marian Rivera as its latest brand ambassador to welcome a merrier holiday season. Widely recognized for her iconic roles in television series and movies, Marian has made a mark as a multifaceted talent. She is also a successful entrepreneur, a renowned model, a talented dancer, an excellent TV host and a TikTok star. While she takes on various roles in her career, Rivera is unwavering in her dedication as a mother of two and a wife, always prioritizing her family’s needs to provide them with the life they truly deserve — a trait perfect fit for the brand as she embodies the aspirations of every Filipino.
“Marian Rivera represents the nature of Filipinos — being able to provide their loved ones and even themselves with the life they desire. As we welcome her to our Home Credit family, we are confident that her values will resonate with our customers. Together with Marian Rivera, we look forward to making this holiday season truly special for Filipinos,” said Home Credit Philippines Chief Marketing Officer Shiela Paul. Alongside the introduction of its newest brand ambassador, Home Credit also unveils a range of holiday offers for the Filipinos to pursue their personal and family goals with confidence this holiday season. Among these deals include the back-for-a-limited-time promo, The Great 0% Festival, which offers 0% interest rate offer on various installment payment options, ranging from six to 18 months. Available through Home Credit partner stores or Shoppingmall.ph, this offer covers a variety of lifestyle and tech products, including mobile phones, laptops, appliances, furniture, and more, allowing users to realize their goals and make this holiday season unforgettable for themselves and their loved ones.
“As the country’s trusted partner ‘Para Sa Life', we want to enable our users to turn their personal and family goals into reality this holiday season. Our 0% interest rate offer on various lifestyle and tech products are not just financial services but relevant tools for the Filipinos to achieve the lifestyle they aspire for themselves and their families, especially during this festive time of the year. We hope that celebrating the holidays is a time when dreams are fulfilled and aspirations are realized,” Paul concluded.
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PLDT, Smart Urge Workforce To Champion Inclusive Development For Indigenous Peoples
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| (Image Source: Smart Communications Inc.) |
As part of their diversity and inclusion initiatives, PLDT Inc. (PLDT) and Smart Communications, Inc. (Smart) recently conducted a cultural sensitivity seminar for their workforce, to equip them with the knowledge when engaging with Philippine indigenous peoples (IPs). PLDT and Smart operate the country’s most expansive fixed and mobile networks that serve customers in every area of the country, making cultural sensitivity a must among their workforce. Together with partners from the National Commission on Indigenous Peoples (NCIP) led by Dr. Carlos Buasen, Jr., the training session was attended by close to a thousand PLDT and Smart employees during the celebration of the National Indigenous Peoples Month.
“As you all know, we work with a wide array of sectors on a daily basis — sectors that have unique characteristics and needs. This is where cultural sensitivity comes in. It is an acknowledgment that while we have different beliefs, customs, practices, and ways of working, we share a common purpose of gaining a better understanding and appreciation of our respective cultures to help serve our communities better,” said PLDT and Smart First Vice President (FVP) and Head of Group Corporate Communications Cathy Yap-Yang. The seminar conducted by Dr. Buasen covered topics such as the fundamentals of the IP Agenda; history, culture, and policy; cultural competence in service delivery; importance of cultural sensitivity; and roles of support institutions. This initiative is also aligned with the Group’s commitment to help the country achieve United Nations Sustainable Development Goal (UNSDG) #10 on reducing inequality by empowering and promoting the social, economic, and political inclusion of all. The promotion of diversity and equality also highlights Concern, one of the four pillars that make up the PLDT Group’s sustainability framework.
“We put this program together as part of our thrust on diversity and inclusion. This learning session highlights our core value of malasakit in action — for our customers, stakeholders, company, co-workers, and most of all, malasakit for our communities,” said PLDT and Smart Assistant Vice President (AVP) and Head of Stakeholder Management Stephanie V. Orlino. PLDT and Smart have been capacitating their employees on engagements with IPs and local communities as part of their human rights impact assessment and due diligence processes. The Group has also been supporting IP communities throughout the years with programs aimed to preserve and enrich their unique culture, and initiatives that open economic opportunities for their communities.
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CHERRY Philippines Partners With Granell
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| (Image Source: Business Mirror/CHERRY Philippines) |
CHERRY Philippines has been making waves in the industry as it recently sealed its partnership with one of Spain’s finest coffee brands, Granell CHERRY Philippines Chief Operating Officer (COO) Michelle Ngu-Cinco expressed her excitement about the partnership, stating, “We are very happy to partner with Granell Coffee to provide you with the much-needed caffeine boost anytime you need it. CHERRY Coffee Maker Deluxe is very easy to use and is compatible with Granell’s 100% compostable pods, creating a sustainable choice for javaphiles.”
Granell is a company founded in 1940 with a rich tradition and outstanding reputation in the coffee industry. Their dedication to sustainable practices sets them apart from the competition, making them a trusted brand among coffee enthusiasts. Granell’s coffee selection isn’t just about taste; they are also dedicated to practicing sustainability through an eco-friendly pod. This ensures that the coffee has been produced in accordance with organic production standards. “This collaboration is indeed a perfect blend, as both companies share common values and a passion for delivering premium quality to its customers,” said Granell Director Javier Gamboa.
As part of the collaboration, Granell coffee capsules will be included with every CHERRY Coffee Maker Deluxe purchase. It is a 4-in-1 machine featuring four adapters; N Capsule, DG Capsule, Coffee Powder, and K-Cup. By integrating into Granell’s product line, consumers can expect an unparalleled level of convenience and personalization in their coffee brewing process. With this partnership, CHERRY Philippines and Granell Coffee are poised to change how Filipinos take their morning cup of joe.
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PLDT, Smart Expand Teaching Strategies Of Las Piñas SPED Teachers
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| (Image Source: Swirling Over Coffee/Smart Communications Inc.) |
PLDT and Smart have bolstered the teaching strategies of Special Education (SPED) teachers in Las Piñas City to help them respond and interact more effectively with students who have disabilities. “PLDT and Smart advocate using technology for good. We believe that digital technology can be a great equalizer. Together with our partners, we support digital inclusion initiatives that aim to open opportunities for those who are in unique circumstances,” said PLDT and Smart AVP and Head of Stakeholder Management Stephanie V. Orlino.
PLDT and Smart launched the first Disability Sensitivity and Mobile Accessibility Usage Workshop for teachers faciliated by ATRIEV, the prime Information and Communications Technology (ICT) specialist non-profit organization that empowers persons with visual impairment through technology-enabled assistive programs. Tucked under the Infoteach program, the activity also supports the celebration of National Teacher’s Month and World Teachers’ Day. Working with the Department of Education (DepEd) – Division of Las Piñas City, more than 20 SPED teachers from elementary and high schools across the city participated in the training. The first part covered disability sensitivity where participants learned appropriate terms to refer to persons with disability. The interactive course also shared practical tips on assisting students with visual, speech, and mobility impairments.
The afternoon session centered on mobile accessibility with the help of TalkBack, an Android-native screen reader application. The trainers who have visual impairment themselves demonstrated angle gestures and two-part swipes that help persons with disability navigate their devices. Teachers also tried operating the onscreen keyboard to write messages and fill out forms and search boxes. The Infoteach program underscores PLDT and Smart’s efforts to help the nation meet United Nations Sustainability Development Goal (UNSDG) #10 on reducing inequality by empowering and promoting the social, economic and political inclusion of all, including persons with disabilities. It also helps underscore the PLDT Group’s commitment to innovation and digital inclusion, and to assist in the government’s key digitalization efforts. The PLDT Group is a founding member of the Digital Infrastructure pillar of the presidential Private Sector Advisory Council (PSAC).
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ABS-CBN Partners With DILG For Campaign Against Illegal Drugs
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| In photo (L-R): ABS-CBN Chief Operating Officer for Broadcast Cory Vidanes, ABS-CBN Chairman Mark Lopez, DILG Secretary Hon. Benjamin "Benhur" Abalos Jr., ABS-CBN President and Chief Executive Officer Carlo Katigbak (Image Source: Manila Bulletin/ABS-CBN Corporation) |
ABS-CBN, the premiere media and entertainment company in the Philippines and the country's leading content provider, and the Department of the Interior and Local Government (DILG) inked a partnership to support the government agency’s "Buhay Ingatan, Droga'y Ayawan" (BIDA) advocacy campaign against illegal drugs last October 26, 2023. At the memorandum of agreement (MOA) signing event, DILG Secretary Hon. Benjamin “Benhur” Abalos Jr. highlighted ABS-CBN's strong reach and its artists' influence on the public.
“Ang tinatarget ng droga ay mga bata at may mga role model sila. Kung ang bata ay babaguhin ang lifestyle at attitude to be healthy, malaking bagay. Dito papasok ‘yung tinatawag na role modeling. Alam natin na ang ABS-CBN ay talagang sikat po sila rito. Marami kayong mga artist na talagang role models of our youth. Malaking bagay po ito kaya nagpapasalamat kami sa ABS-CBN for this memo signing po,” said Sec. Abalos. Also present at the MOA signing were ABS-CBN chairman Mark Lopez, president and CEO Carlo Katigbak, and COO of broadcast Cory Vidanes as well as DILG undersecretaries and other national government officials. ABS-CBN's commitment to the anti-drug campaign dates back to 2017 when the company helped the government boost its anti-drug campaign with select Star Magic artists raising public awareness about the harmful effects of illegal drugs.
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Xiaomi's Redmi Pad SE, Enhancing Productivity And Entertainment On The Go, Now Available In PH
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| (Image Source: Yugatech/Xiaomi Philippines) |
Looking for a tablet that can handle your work and entertainment needs without putting a dent in your wallet? If so, you’re in luck! The Redmi Pad SE, a versatile and powerful tablet designed to enhance productivity and entertainment on the go, is now available nationwide at select Mi Stores and Authorized Mi Dealers. The Redmi Pad SE comes in two variants: 4 GB + 128 GB and 8 GB + 256 GB, each with different features and benefits to suit your preferences and needs.
The 4 GB + 128 GB model, priced at Php9,999, is perfect for casual users who just want a smooth and reliable tablet for everyday tasks like browsing, reading, watching videos, and playing light games. It has 4 GB of RAM and 128 GB of internal storage that can be expanded up to 1 TB with a microSD card. On the other hand, the 8 GB + 256 GB model, priced at Php12,999, is better suited for power users who need a fast and versatile tablet for work and play. It has 8 GB of RAM and 256 GB of internal storage that can also be expanded to 1 TB with a microSD card. This means it can run more apps smoothly and store more files on the device.
