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| (L-R) Shopee Philippines Head of Business Intelligence Martin Yu, Shopee Bestie Michelle Dy, Shopee Live Superstar Dianne Medina, Shopee Philippines Head of Marketing Huiyan Pan and Shopee Philippines Head of Public Relations Erin Tagudin, Head of Public Relations, Shopee Philippines all help kick off the holiday season on the platform at the Shopee 11.11 celebration last November 8, 2023. (Image Source: INQUIRER.net/Shopee Philippines) |
In the ever-evolving digital landscape, influencers have risen to become the stars of the online stage, wielding the power to shape trends, inspire purchases, and influence decisions. Shopee recognizes this transformative potential and has warmly embraced content creators as integral elements of the e-commerce ecosystem. In commemoration of its recently concluded 11.11 Mega Pamasko Sale, Shopee hosted its inaugural Shopee Creators Night, uniting key influencers, brands, and sellers in a celebration of mutual growth, rich with thrilling activities and phenomenal prizes.
Integrating influencers into the Shopee ecosystem underscores the platform’s unwavering commitment to enriching the shopping experience. Vincent Lee, Head of Shopee Philippines, emphasized, “Influencers introduce a new level of trust and credibility to the platform, humanizing the experience and adding a relatable face to products and brands. This trust translates into heightened engagement, increased conversion rates, and ultimately, more successful transactions.”
• Redefining the Shopee experience with influencers: Through Shopee, influencers share their favorite products, provide authentic reviews, and co-create exclusive collections, effectively becoming digital shopkeepers who guide their followers through curated shopping journeys. In return, they cultivate devoted and engaged followings. The recent launch of Shopee Besties, a dynamic squad of the country’s top fashion and beauty influencers, exemplifies how Shopee effectively leverages content creators to redefine the online shopping experience. Beauty guru and social media sensation Michelle Dy shared her thoughts on being a Shopee Bestie, stating, “Being a Shopee Bestie allows me to share my top picks from the platform with all my beloved followers, who have always been asking me where I get my beauty holy grails – now they know!“
• Tapping into an extended fanbase via influencer-led live streams on Shopee Live: Shopee Live revolutionizes Filipino sellers’ approach, blending entertainment seamlessly with shopping. Influencer-led live streams create a dynamic ecosystem, appealing to modern consumers who value authenticity and community. The platform empowers influencers to deepen their connection with audiences through live sessions, showcasing favorite products, providing honest reviews, and co-creating collections in real-time, offering fans a rewarding shopping experience. Host and actress Dianne Medina expressed, “Live streaming is an immersive experience where I chat, laugh, and interact with my viewers in real time. It’s all about that personal touch and connection that makes online shopping feel like a friendly conversation.”
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Nationwide Block Screenings Of Marvel Studios' "The Marvels" Take Fans To The Biggest Superhero Team-Up Of The Year
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| (Image Source: Orange Magazine TV/Walt Disney Pictures Philippines) |
Thousands of Marvel and superhero fans across the country were hyped to witness the return of the most powerful Avenger in the Marvel Cinematic Universe with Marvel Studios’ “The Marvels", now showing in cinemas nationwide. To mark the film’s Philippine release, super-powered block screenings were held across different cities in Luzon, Visayas, and Mindanao. These screenings show the huge number of Filipino fans eagerly anticipating the sequel to 2019’s superheroine phenomenon “Captain Marvel”.
After defeating the Krees and saving the universe against Thanos with the Avengers, Carol Danvers, also known as Captain Marvel (Brie Larson), is now tasked to protect the galaxy. After a mission against Kree rebels goes wrong, her powers become entangled with super-fan Kamala Khan aka Ms. Marvel (Iman Vellani) and her estranged niece, S.A.B.E.R. astronaut Captain Monica Rambeau (Teyonah Parris). Together they have to learn how to use their powers to stop another universal threat. Aside from Larson, Vellani and Parris, Marvel Studios’ “The Marvels” also stars Zawe Ashton, Gary Lewis, Seo-Jun Park, Zenobia Shroff, Mohan Kapur, Saagar Shaikh, and Samuel L. Jackson. The film is directed by Nia DaCosta and produced by Kevin Feige. Louis D’Esposito, Victoria Alonso, Mary Livanos, Jonathan Schwartz and Matthew Jenkins serve as executive producers while the screenplay is written by Nia DaCosta, Megan McDonnell and Elissa Karasik.
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Family And Legacy Are On The Line In Marvel Studios' "Echo", Debuting On January 10, 2024 On Disney+
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| (Image Source: Disney+/Marvel Studios) |
No bad deed goes unpunished in Marvel Studios’ “Echo”, launching exclusively worldwide on Disney+ on January 10, 2024. The series stars Alaqua Cox as the titular Maya “Echo” Lopez, a deaf Native American hailing from the Choctaw tribe who was once a member of “The Kingpin” Wilson Fisk’s (Vincent D’Onofrio) criminal empire. Despite her inability to hear, Lopez developed photographic reflexes, allowing her to mimic attacks and moves while fighting. She combines that extraordinary ability with her martial arts and firearms training to become a formidable force capable of deadly combat. As she faces her family and turbulent past, Lopez has to put her own legacy on the line in a violent struggle for control.
In honor of Choctaw Day, a special screening of the first two episodes of Marvel Studios’ “Echo” was recently held for the indigenous community, honoring and preserving the Choctaw people’s journey, culture, and history as the US observed and celebrated Native American Month. “Echo” also stars Chaske Spencer, Graham Greene, Tantoo Cardinal, Devery Jacobs , Zahn McClarnon, Cody Lightning and Vincent D’Onofrio. The series is directed by Sydney Freeland and Catriona McKenzie. Executive producers are Kevin Feige, Stephen Broussard, Louis D’Esposito, Brad Winderbaum, Victoria Alonso, Richie Palmer, Jason Gavin, Marion Dayre and Sydney Freeland. Co-executive producers are Jennifer L. Booth and Amy Rardin.
“Echo” is the first series under Marvel Spotlight which features new and grounded character-driven stories from different parts of the Marvel Cinematic Universe (MCU). Stories like “Echo” focus on street-level stakes outside the larger MCU continuity which also allows viewers to jump into Maya Lopez’s story without needing to watch previous Marvel films and series. All five episodes of “Echo” will be available starting January 10th of next year which also marks the first time a Marvel Studios series will have all episodes available for streaming at once.
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Pop Into The Holiday Spirit With SM's B-POP Bears Of Joy
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| (Image Source: LoopMe Philippines/SM Supermalls) |
SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy. This year, SM debuts its very first B-POP (short for Bear Pop) group, the Bear Pop Squad. This new group of idols captures the hearts of fans with the relatable stories they share, mirroring their fans’ daily experiences, as it aims to inspire the same sense of community displayed by pop fandoms as mallgoers join in sharing a bear to a child in need for every purchase. B-POP comprises of the following:
• BIN, the group’s groovy dancer who also enjoys nature hikes with his friends and volunteering at coastal clean-ups in his spare time.
• The strong personality of the group's rapper EYA comes out in her rap verses, but deep down, she’s an angel who loves to bike, enjoys payday sales, and has a heart for dogs (even if she’s allergic to them).
• The squad’s maknae, ACE, is a vocal powerhouse who makes friends with people both in and out the industry and loves to volunteer at children’s hospitals.
• RINA, the group’s beloved leader, is always ready to lend a hand to help those in need and a Grandma’s girl who always takes on the household chores.
This collection features four brand-new designs that draw inspiration from the K-POP and P-POP communities and highlights the unity and togetherness in fan culture when it comes to celebrating shared interests. SM’s Bear Pop Squad hopes to encourage customers and mallgoers to celebrate both the love of friendship and community as displayed by pop fandoms, and share that with children in need this Christmas season. The Bear Pop Squad is available until December 25, 2023 in select SM Supermalls and Toy Kingdom branches and can also be purchased through SM Online and Toy Kingdom Online Stores. Purchase one of the four members of the B-POP Squad for only Php250 and donate another for a child in need.
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FranSeth, Alexa Ilacad And Other Star Magic Artists "Share The Magic" This Christmas
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| (Image Source: YouTube/ABS-CBN Corporation) |
‘Tis the season to celebrate love as one family as Francine Diaz, Seth Fedelin, Alexa Ilacad, and other Star Magic artists “Share the Magic” by giving back to their select beneficiaries. “Share the Magic” is an initiative of Star Magic wherein artists spread the love and gratitude this Christmas season by helping a charity or beneficiary of their choice. “Fractured” stars Francine, Seth, and Raven Rigor kicked off the campaign by visiting an orphanage named Ephesus: Home for Girls. Francine couldn’t help but feel emotional after they were able to bond with the children and learn more about their struggles at an early age. “We want to share the love, especially sa mga bata. Ayokong mawala sa kanila ‘yung Christmas feeling. Kasi kapag lumalaki ka na, parang nawawala ‘yung excitement na magpa-Pasko na,” said Francine in a vlog released on Star Magic’s YouTube channel on why they chose to visit the orphanage.
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| (Image Source: YouTube/ABS-CBN Corporation) |
Alexa Ilacad also spread Christmas cheer, together with Star Magic comedians Eric Nicolas and Nonong Ballinan, with “Laban Lungs: A Benefit Concert for Sherwin Buenvenida". Sherwin is a former head writer for ABS-CBN who is currently battling cancer. “I can’t imagine what Kuya Sherwin went through, what his family went through. I hope you know that I’m here. We’re going to do everything we can to help,” said Alexa in a heartfelt message. Viewers can look forward to more “Share The Magic” videos featuring other artists soon as Star Magic continues to celebrate the magic of giving back.
Meanwhile, Star Magic artists will come together once more as they celebrate the spirit of togetherness and thanksgiving in “Star Magical Christmas" which will be livestreamed worldwide on Star Magic’s YouTube channel on November 19, 2023 (Sunday) at 6:00 pm PHT. Viewers will be able to stream the white carpet event and the main program where they can tune in to their favorite artists’ fun Christmas-themed attires and celebrate the milestones of Star Magic as the talent agency awards its loyal artists.
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Asia Pacific Predator League 2024 Takes Centerstage In Manila
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| Predator Shield, the most coveted and most prestigious trophy designed for the best players in the Asia Pacific Predator League (Image Source: IEVENTS.ETC/Predator Gaming Philippines) |
The Asia Pacific Predator League 2024 Grand Finals is set to take place on January 13-14, 2024 at the SM Mall of Asia Arena in Manila where twenty-six (26) teams from across the Asia Pacific (APAC) region will be battling for the highly coveted Predator Shield. To lift this prestigious award, teams must demonstrate mastery of Riot Games' highly acclaimed game title VALORANT. The Asia Pacific Predator League has been the home ground of up-and-coming eSports talents. Every season, thousands of teams across the region sign up for a chance to live out the dream of winning it all in the grandest of stages. Since 2018, Predator has continuously provided this stage and continues to nurture and promote the eSports industry. The Predator League has also amplified the narratives of players through various content created throughout the league.
“Predator League is our commitment to further building the gaming community in APAC. We are excited to bring the Asia Pacific Predator League to Manila, which has one of the biggest eSports fanbases,” said Acer Philippines Managing Director Manuel Wong. A prize pool of $100,000 is also at stake for the VALORANT grand finals with the winning team taking home $65,000, the second-place winner getting $20,000 and third and fourth-place winners receiving $7,500. For more information and updates about the Predator League, visit Predator Philippines' official Facebook page at www.facebook.com/PredatorGamingPhilippines or the league's official website at www.predator-league.com.
