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| L-R: TCL PH Marketing Head Shae Xiaoling Yu, TCL PH CEO Loyal Cheng, Kathryn Bernardo, TCL PH Brand Manager Joseph Cernitchez (Image Source: Cebu Daily News - INQUIRER.net/TCL Electronics Philippines) |
TCL Electronics, a leading consumer electronics brand and the world’s top two TV brand, renews its enduring partnership with one of the country’s most beloved celebrities and the most influential endorsers, Kathryn Bernardo, as its brand endorser. “I just renewed my contract with TCL Electronics so I am very excited with the partnership that we’ll be doing this year,” Kathryn enthuses during the contract signing session held at Baked Studios last February 6, 2024 which was graced by TCL Electronics Philippines Chief Executive Officer (CEO) Loyal Cheng, Marketing Head Shae Xiaoling Yu and Brand Manager Joseph Cernitchez.
This partnership is truly a match made for Kathryn as she vividly remembers her childhood having their TCL TV and the bonding moments with her family. Having grown up with the TCL brand, Kathryn said, “I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.” She continues, “I didn’t expect that one day, move forward to 2023 when I first became their brand endorser that’s why I’m so grateful and it’s also a humbling experience for me coz I grew up with TCL and now, they’re offering other products pa like Air Conditioner, Washing Machine, and Refrigerators. It’s also more interesting because they have more offers on TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yung brand kasabay ko.” Aligning with TCL's brand message of ‘Inspire Greatness’, Kathryn’s journey on becoming the most-sought-after actress in the Philippines has become an inspiration to a lot of people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more. Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle.
As for TCL, the executives have all praises for the 27-year-old actress in helping the brand to set the trail as a leader in the industry. “We are very thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” says TCL Electronics Philippines CEO Loyal Cheng. Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners and Refrigerators. “We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become an inspiration for a lot of people. Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a lot of people also aspire to be successful like her,” says TCL PH Marketing Head Shae Xiaoling Yu. “I’m looking forward to a lot of exciting launches for TCL products. I’m also grateful that we have partnered once again. For someone who have grown up and loved TCL ever since as a kid, it’s such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies.
TCL Electronics is also set to launch its newest air conditioner model in the coming weeks. Likewise, TCL has a growing list of innovative consumer electronic products — from TVs and smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company strongly upholds its promise to continue to Inspire Greatness for more Filipinos.
