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| (Image Source: Manila Republic/Mobile Legends Bang Bang Philippines) |
Mobile Legends: Bang Bang (MLBB) Philippines launches “Tara, Laro", a localized campaign to celebrate the annual ALLSTAR campaign in the country from now until April 2024. Through a caravan, MLBB Philippines will visit Cavite, Laguna, Batangas, Rizal, and Quezon (CALABARZON) to gather MLBB gamers and bring fun MLBB-themed events that aim to promote camaraderie and teamwork and foster friendships.
“For many of us, MLBB has been an instrument to make memories with friends, bond with family, or relax with work colleagues. Despite the game bringing out our competitive nature, it still serves as a platform that connects us with our loved ones and also provides entertainment to burn off stresses,” says MOONTON Games Campaign Manager for ALLSTAR Philippines Bella Zhang. “With ‘Tara, Laro', we hope to see our MLBB gamers in the activities that we prepared for them so they can create a closer and healthier bond,” Zhang added.
For the first phase of the campaign, MLBB Philippines will release the ALLSTAR PH music video titled “Tara Laro” on March 22, 2024. Sung by a popular actress dubbed as “Pambansang Fiance” along with TikTok influencers Prince Adrian Dagdag and Sean Panganiban, the upbeat dance song aims to spread a friendly and positive gaming atmosphere among the Filipino MLBB gaming community. Meanwhile, a three-part video series will be released to showcase various relatable situations that MLBB gamers encounter and how the game can be a tool for stronger familial bonds, leadership, or friendship. The comedic first episode comes out on March 25, 2024 on MLBB’s official channels. Meanwhile, on April 3-26, 2024, MLBB Philippines will bring the ALLSTAR 2024 experience to barangays, universities, and malls across the CALABARZON region. Here is the caravan schedule:
AllStar Barangay Caravan Schedule
• April 6, 2024 - Brgy. San Andres, Cainta, Rizal; Brgy. Pasong Camachille II, General Trias, Cavite; Brgy. Santiago, General Trias, Cavite
• April 7, 2024 - Brgy. Cupang, Antipolo, Rizal; Brgy. Pasong Kawayan II, General Trias, Cavite; Brgy. Navarro, General Trias, Cavite
• April 9, 2024 - Brgy. San Juan, Taytay, Rizal
• April 13, 2024 - Brgy. Mamatid, Cabuyao, Laguna; Brgy. San Antonio, San Pedro, Laguna
• April 14, 2024 - Brgy. Marinig, Cabuyao, Laguna; Brgy. Langkiwa, Biñan, Laguna
AllStar School Caravan Schedule
• April 8-10, 2024 - Batangas State University (BatStateU) Malvar Campus, Malvar, Batangas
• April 9-11, 2024 - Batangas State University (BatStateU) Alangilan Campus, Alangilan, Batangas City; National University (NU) Laguna, Calamba City, Laguna
• April 10, 2024 - Mapua Malayan Colleges Laguna (MMCL), Cabuyao, Laguna
• April 10-12, 2024 - Colegio de Los Baños, Los Baños, Laguna; Laguna State Polytechnic University (LSPU) Los Baños Campus, Los Baños, Laguna; De La Salle Lipa (DLSL), Lipa City, Batangas
• April 16-18, 2024 - Laguna University, Santa Cruz, Laguna
• April 17, 2024 - National University (NU) Laguna Senior High School (SHS), Calamba City, Laguna
Participants can bring friends and family to enjoy music, join fun activities, take home MLBB All-Star merchandise items, and create memories. Fun matches, grand parades, karaoke contests, stop dance competitions, meet and greets, and performances await fans. MLBB Philippines will also visit primary schools to bring educational materials and healthy snacks and hold fun activities such as dance exercises, coloring workshops, and team-building activities.
To celebrate International Women’s Month, MLBB PH partnered with Vista Malls to launch the HERoic Brawl event which will run in all participating Vista Malls every Saturday throughout the month of March at 2:00-6:00 pm. These participating malls include Vista Mall SOMO, Vista Mall Taguig, Star Mall Shaw, Star Mall SJDM, Vista Mall Bataan, Vista Mall Naga, Vista Mall Malolos, Vista Mall Las Piñas, Vista Mall Pampanga, Vista Mall Gentri, Vista Mall Iloilo, Vista Mall Dasmariñas and Vista Mall Lakefront. The HERoic Brawl aims to feature female gamers and their skill and strength through 1v1 matches using female heroes only. Participating gamers should present a receipt worth Php500 from any store in the participating Vista Mall and play 1v1 against another participant throughout the event. Winners gets a random MLBB skin for a female character while the losers take home a consolation MLBB in-game reward. Meanwhile, MLBB Philippines will provide giveaways and raffles at Parañaque Integrated Terminal Exchange (PITX) selected buses on March 27-31, 2024. There will also be charging stations to make phone batteries one less problem when traveling for long hours.
