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| Clockwise: GMA Network First Vice President and Head of International Operations Joseph T. Francia representing the Network's Anti-Piracy Committee, GMA Integrated News pillar Howie Severino, Pedro Ucia-Recio and Randy McGraw (Image Source: GMA Network) |
Continuing its advocacy to protect Filipino programs and content creators, GMA Network, through the GMA Anti-Piracy Committee, recently hosted the special learning session on artificial intelligence (AI) entitled "AI: A Look Ahead". Presenting to executives and employees of GMA Network led by First Vice President and Head of International Operations Joseph T. Francia were Pedro Uria-Recio and Randy McGraw, authors of "Machines of Tomorrow: From AI Origins to Superintelligence & Posthumanity". Joining the session were GMA's partners in its ongoing anti-piracy initiatives such as the Intellectual Property Office of the Philippines (IPOPHL), ACE (Alliance for Creativity and Entertainment)/Motion Picture Association of America (MPAA), John Clements Consulting Inc., and Sapalo, Velez, Bundang and Bundang Law Offices.
"AI: A Look Ahead" covered a wide range of topics including the history and trajectory of AI and its role in issues concerning creativity and intellectual property. The learning session's reactor, GMA Integrated News pillar Howie Severino, shared an ongoing experience of the news department in using AI transcription tools that help in tackling the challenges involving the patois of Taglish and the regional language of Bisaya to use as examples. "This is a godsend in an industry that must transcribe dozens of interviews a day in the course of our work," he said. While the tools have indeed sped up the transcription process, he pointed out that the results were "far from accurate. Human transcribers are still responsible for reviewing content for accuracy". Another topic discussed during the session was the importance of protecting copyright and enforcing its laws. According to McGraw, “Companies (should) specifically denote that their content cannot or should not be used for training algorithms. It's a way to keep your brands intact, your investment intact. It's a way to ensure that works that come forward (to) not be derivative in an unfair way from what you've created."
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| Left: "Black Rider" main star and Sparkle GMA Artist Center talent Ruru Madrid, the newest ambassador of GMA Network's anti-piracy campaign, stars in new "Stream Responsibly. Fight Piracy." campaign video. (Image Source: GMA Network) |
Besides providing the participants with a thorough and very informative learning session, the event also premiered the latest video in its "Stream Responsibly. Fight Piracy" campaign starring Primetime Action Hero and Sparkle artist Ruru Madrid. In the video, GMA's latest Anti-Piracy Ambassador and the star of the action-drama "Black Rider" emphasized the seriousness of the crime of online piracy. GMA Network, through its Anti-Piracy Committee, will continue its efforts in protecting and supporting the Philippine creative industry through more videos and campaigns featuring favorite Kapuso stars as well as learning opportunities for its employees and partners to further spread information issues concerning digital and online piracy.
