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| (Image Source: Huawei) |
Huawei unveiled its inaugural XMAGE Global Exhibition entitled "A Heartwarming World – 12 Years of Huawei Photography" last May 8-10, 2024 at the cultural district of Alserkal Avenue in Dubai, United Arab Emirates (UAE). This represents the largest photography exhibition in Huawei's history. HUAWEI XMAGE Awards 2024, the annual competition that celebrates Huawei's open platform for smartphone photographic excellence, also kicked off during the exhibition's opening ceremony. Now in its eighth consecutive year, the competition aims to inspire consumers to fully unleash their creativity and imagination by leveraging Huawei's leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.
A Heartwarming World showcased nearly 300 photographs taken with Huawei smartphones, selected from millions of submissions. The images displayed portray moments of warmth, tranquillity, and brightness from every corner of the globe as well as the genuine relatability of ordinary people; the photos encapsulate HUAWEI XMAGE's new brand philosophy The Power Of Image. The philosophy aims to ignite consumers' imagination, creativity, and appreciation with supreme imaging technology and experiences, enabling them to showcase powerful impacts beyond what's captured. The past decade has been a period of rapid development for mobile photography. The exhibition featured works from the past 12 years created with Huawei smartphones. Over the period, Huawei has driven the evolution and development of mobile imaging technology through continual innovation. Moreover, Huawei has continually engaged in global activities such as photography competitions, community events, and trend reports, promoting the worldwide spread of mobile photography culture.
Today, the HUAWEI P Series is upgraded to HUAWEI Pura Series. The HUAWEI Pura Series represents a fresh start with a new attitude, perfectly integrating the ultimate in photography, aesthetic design, with a unique style. The HUAWEI Pura 70 Ultra secured the top spot on the latest DXOMARK Smartphone Camera Rankings with an impressive score of 163 points. With the HUAWEI Pura 70 Series setting a new benchmark, HUAWEI XMAGE continues to push the boundaries of technology and experience with global users, taking smart photography to new heights. Keith Ladzinski, a photographer with National Geographic, said during the opening ceremony, "Photography is a universal language. It captures beauty and inspires conversation. This exhibition reflects Huawei's contemplation on technology and art, and presents a genuinely heartfelt brand philosophy." The exhibition explored eight different themes: "The Secrets of Mother Nature", "Landscapes and Spaces", "A Dialogue with Animals", "The Story of Life", "You and Me", "The Joy of Sports", "The Power of Moments", and "The World of Youth". Exhibition curator and China Photographers Association 9th Vice President Chen Xiaobo noted, "In an era dominated by technology and speed, it's easy for people to be overwhelmed by external noise and stress. It's reassuring to see creators worldwide capturing and conveying heart-warming moments with Huawei smartphones. These images act as bridges that resonate with souls, transmitting genuine warmth and beauty." These exceptional works are now displayed across Huawei's official platforms including @HuaweiXmageAwards on Instagram and @HuaweiMobile on Instagram, X (formerly Twitter), and Facebook.
As an open platform for smartphone photographic excellence, the annual HUAWEI XMAGE Awards encourages the use of unique perspectives and unlimited creativity to give mobile photography a deeper artistic significance and aesthetic expression. Since 2017, users from more than 170 countries and regions have participated in the annual competition, contributing nearly 4 million entries to date. This makes the HUAWEI XMAGE Awards a cultural heritage of its own, containing fragments of human history from worldwide perspectives. This year's XMAGE Awards introduces new categories namely Moments, Faces, So Far So Close, and Style, showcasing Huawei's leadership in snapshots, portrait photography, telephoto and macro photography, and colour styling. Additionally, new awards such as Best of Pura Series and Best of Mate series have been created to encourage artists to explore diverse expressive forms and themes using Huawei's flagship imaging capabilities. All winners will be considered to have their work showcased on global advertising platforms and HUAWEI Pay transit card, among other opportunities. The competition also welcomes a new panel of esteemed judges including Chen Xiaobo, 9th Vice President of China Photographers Association; Keith Ladzinski, National Geographic Photographer and Emmy Nominated Director; James Perolls, Fashion Photographer and Director; Susi Belianska, Portrait Photographer and Visual Artist; and Li Changzhu, photography expert from Huawei Consumer Business Group. These judges will collectively select the most compelling photographic stories based on their profound insights into image expression. Registration for the HUAWEI XMAGE Awards 2024 is now open with submission of entries closing on September 15, 2024 at 12:00 midnight. For more information and to enter the competition, please visit https://consumer.huawei.com/en/campaign/xmage.
