 |
| The Philippines' first ZEISS VISION CENTER, owned and operated by George Optical Inc. and located at the Ground Floor of Greenhills Mall in San Juan City, offers 21st century eye care with an outstanding and iconic shop design. (Image Source: Orange Magazine TV/George Optical Inc.) |
George Optical, the country’s premier eye care provider trusted by Filipinos for more than six decades, raises the bar anew with the launch of the first ZEISS VISION CENTER on the Ground Floor of Greenhills Mall in San Juan City. Done in partnership with Germany-based ZEISS Vision Care with over 100 years of experience as a pioneer in lens technology and state-of-the-art refraction coupled with a comprehensive portfolio of customizable lenses, the ZEISS VISION CENTER BY GEORGE will set a new perspective on excellent vision. Its mission is to create a new and elevated in-store shopping experience that includes precise vision analysis, in-depth lens consultation, and a selection of perfectly fitting lenses and frames.
“We are always hungry to offer nothing but the best in terms of eye care for our customers hence this collaboration with ZEISS. Leveraging the proven reputation and expertise of ZEISS in the field of optics, George Optical is able to deliver advanced solutions for any visual challenge,” said George Optical Inc. President and CEO Dr. Geoffrey Co. Esteemed guests during the launch were impressed by the store’s well-appointed interiors and marveled at the different cutting-edge ZEISS optical instruments on display including several VIP guests comprising of George Optical Inc. co-founder and chairperson Belen Co, president and CEO Dr. Geoffrey Co, vice president Irene See, and shareholders Dr. Grace Tan, Dr. Elizabeth Cua and Dr. George Co Jr.; ZEISS Group Southeast Asia Managing Director Ven Raman; ZEISS Philippines Head of Professional Affairs Dr. Jessalynn Co; Ayala Corporation Chairman and CEO Jaime Augusto Zobel De Ayala; and Hon. San Juan City Mayor Francis Zamora among others. Some of them even signed up for the unique “My Vision Experience by ZEISS” which is how ZEISS VISION CENTER BY GEORGE professionally organizes every touch point of the eye care journey.
 |
| Gracing the opening of the Philippines' first ZEISS VISION CENTER in Greenhills Mall, San Juan City (L-R): George Optical Inc. Shareholder Dr. Grace Tan, Dr. Kevin Tan (Ophthalmologist), George Optical Inc. Vice President Ms. Irene See, ZEISS Vision Care SBU Head of Asia-C Vincent Mathieu, George Optical Inc. President & CEO Dr. Geoffrey Co, ZEISS Philippines Head of Professional Affairs Dr. Jessalynn Co, ZEISS Group Southeast Asia Managing Director Ven Raman, George Optical Inc. Co-Founder & Chairperson Mrs. Belen Co, George Optical Inc. Shareholder Dr. Elizabeth Cua, San Juan City Mayor Hon. Francis Zamora, Ayala Corporation Chairman & CEO Jaime Augusto Zobel de Ayala, George Optical Inc. Shareholder Dr. George Co Jr. (Image Source: Orange Magazine TV/George Optical Inc.) |
The first step in the process is Vision Needs Analysis wherein the ZEISS eye care professional asks the customer about his or her daily routines to determine which glasses will suit his or her lifestyle. Next is the Precise Eye Profile that makes use of the ZEISS I-Profiler that creates a map of the eye using wavefront technology. The third step is the Eye Health Check where the doctor checks the health of the customer’s eyes and documents the results of the eye pressure, quality of the ocular tear film or the condition of the cornea. Next is the Vision Performance Analysis wherein the customer undergoes eye refraction using a contactless instrument. It is followed by Frame Selection with the help of the ZEISS VISUFIT 1000 Platform that virtually places frames on the customer’s avatar and get accurate measurements for precise lens customization. The system suggests a selection of frames suited to the customer taking into account the shape of the head, hair color, facial skin tone, and frame preferences previously entered. Step six is fitting of glasses to ensure the eyeglasses align with all the parameters and promote a perfect fit. Next up is lens consultation and selection where the optical consultants discuss the most suitable lenses for your lifestyle. Step number eight is collecting of glasses which gives them the opportunity to adjust the glasses to properly fit the customer’s face. And the ninth and final step is Service & Follow Up where advice and support continues even after purchase.
 |
| The ZEISS I-Profiler combines an autorefractometer, wavefront aberrometer, corneal topographer and keratometer in one fully automated device that measures in less than 30 seconds. (Image Source: Orange Magazine TV/George Optical Inc.) |
“I would like to personally invite everyone to come visit our flagship store and experience above standard eye care. We are committed to providing you with comprehensive eye care solutions, top-quality products, and advanced lenses that cater to your unique visual needs. Come and experience unparalleled eye care services like never before.” said George Optical Inc. Chief Merchandising Officer Menchie Castillo.
