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| (Image Source: ABS-CBN Corporation/Admerasia) |
The "Golden Arch Café" campaign produced for multicultural advertising firm Admerasia and its client McDonald's by MYX Global, a premier media and entertainment brand that celebrates the diverse voices and talents of the global Filipino and Asian community, won two awards at the recently held 45th Telly Awards. The campaign, which had two seasons on MYX, won bronze awards under the General-DEI (Diversity, Equity & Inclusion) and General-Brand Collaboration (Use of Creator, Celebrity & Influencer) categories.
"We appreciate the partnership of our Regional Sales team with Admerasia and McDonald's for this campaign that allowed the MYX Global content and production team to bring its high-caliber work to national industry attention. The project completely aligned with what MYX Global stands for as a media and entertainment brand. We applaud everyone involved - from partners to crew and cast - in this milestone," said Jun Del Rosario, Chief Operating Officer (COO) of ABS-CBN Global which oversees MYX Global. The two seasons of the "Golden Arch Café" campaign featured a select line-up of Asian American and Pacific Islander performing talents. For Season 1, the line-up included Francisco Martin, Roann, Kiyomi, Tiana Kocher, AJ Rafael, Albert Posis, and Jamie Boy. For Season 2, the campaign had Jessica Domingo, Tim Atlas, Bo Napoleon, Drea Rose, Orion Song, Nieman, and Jason J. The campaign concept was simple and straightforward. "'Golden Arch Café showcases original music by Filipino artists and allows them to take us on a journey of how their songs came into fruition. We designed the set to have an intimate open mic setting in a McD Café which gives off warm, relaxing, welcoming and uplifting vibes," said MYX Global's head of content and programming Nino Llanera. MYX worked alongside AWW Films to bring the award-winning concept to life.
The Telly Awards is the world's largest honor for video and television across all screens. This year saw a record-breaking 13,000 entries from across the globe from independent studios, networks, major brands, and respected organizations, according to its official website. Participants this year included ESPN, Calvin Klein, LinkedIn, MTV Entertainment Studios, PlayStation Studios, ProPublica, TelevisaUnivision, NASA Television, LA Clippers (NBA), Warner Bros., CrunchyRoll, Al Jazeera Media Network, CBS Sports, Clinton Foundation, Delta Airlines, Walmart, Mattel, National Geopgraphic, and many more. For the complete list of winners of the 45th Telly Awards, visit https://www.tellyawards.com/winners/.
