GMA Integrated News, "Isa Sa Puso Ng Pilipino" In SONA 2024 And Super Typhoon Carina + Habagat Onslaught

ENTERTAINMENT | August 12, 2024

(Image Source: GMA Network)

GMA Network, through GMA Integrated News, has reaffirmed its embodiment of its new persona "Isa Sa Puso Ng Pilipino" as the most trusted source of news and information for Filipinos on the biggest local and international events and happenings with its multi-platform coverage of President Ferdinand “Bongbong” Marcos Jr.’s State of the Nation Address (SONA) 2024 as the most viewed on-air and online. It also takes to heart its commitment to provide news and deliver public service even in the most difficult times as evidenced by its up-to-the-minute news and updates on the onslaught of the habagat in Metro Manila and Luzon strengthened by Super Typhoon Carina days after the Philippine President's third SONA.

Anchored by Pia Arcangel and Atom Araullo, the “State of the Nation Address 2024: The GMA Integrated News Special Coverage” – simulcast on GMA, GTV, and Pinoy Hits – recorded a combined people rating of 8.2 percent or 6 million viewers in Total Philippines (combined Urban and Rural) based on Nielsen TV Audience Measurement Overnight data for July 22, 2024. In comparison, TV5/RPTV’s “SONA 2024 Ulat Ng Pangulo” got a combined people rating of 1.6 percent (1.2 million viewers) while A2Z/Kapamilya Channel’s “State Of The Nation Address 2024: The ABS-CBN News Special Coverage” received a combined people rating of 0.6 percent. In Urban Philippines, GMA’s SONA 2024 coverage tallied an even higher combined people rating (GMA, GTV, and Pinoy Hits) of 8.9 percent or 3.9 million viewers. It significantly outperformed TV5/RPTV’s “SONA 2024 Ulat Ng Pangulo” and A2Z/Kapamilya Channel’s “State Of The Nation Address 2024: The ABS-CBN News Special Coverage,” which only logged 1.9 percent and 0.5 percent, respectively. Online, GMA Integrated News’ coverage of PBBM’s SONA is the most watched SONA stream on both YouTube and Facebook. As of 12:00 noon of July 23, the livestream of “State Of The Nation Address 2024: The GMA Integrated News Special Coverage'' and DZBB's Special Coverage gathered a combined total views of over 2 million on GMA Integrated News' YouTube Channel. On Facebook, it tallied a total of more than 670,000 views across the pages of GMA Integrated News, 24 Oras, and Super Radyo DZBB.

As the “News Authority Ng Filipino", GMA Integrated News’ SONA coverage commenced early morning via Unang Hirit’s Unang Balita and continued in its flagship newscast 24 Oras which presented the speech highlights and a series of special reports on the Marcos administration. Late-night newscast Saksi, GTV’s Dobol B TV, Balitanghali, Dapat Alam Mo!, and State of the Nation also provided updates to viewers about the whole day’s biggest and most relevant stories. GMA Regional TV (RTV) likewise kept viewers in North Central and Southern Luzon; Central, Eastern and Western Visayas; and Northern and Southern Mindanao updated through its regional newscasts aired in different local languages. The Network’s flagship AM radio station, Super Radyo DZBB 594 khz, and its Super Radyo stations nationwide delivered the biggest news and latest information via “Super Radyo DZBB Special Coverage: State Of The Nation Address 2024". Listeners were able to access the coverage via Super Radyo Cebu, Super Radyo Davao, Super Radyo Iloilo, Super Radyo Palawan, Super Radyo Gen. Santos, and Super Radyo Kalibo. The coverage was also simulcast via Dobol B TV on GTV. Global Pinoys were able to catch the special coverage via international channels GMA Pinoy TV and GMA News TV. Highlights were also made available on their Facebook and TikTok accounts.

Meanwhile, in the midst of non-stop rainfall and flooding, GMA Integrated News teams braved the effects of the super typhoon to deliver much-needed information across all platforms for Filipinos, making it their most reliable source of news and public service. Flagship newscast 24 Oras, the most trusted news program in the country, kept viewers informed as Carina and habagat swept through the country. For its coverage, the program logged its highest rating this 2024 with a combined people rating (GMA, GTV, and Pinoy Hits) of 18.6 percent in Urban Philippines based on Nielsen TV Audience Measurement (NUTAM) ratings data for July 24, 2024. On GMA alone, 24 Oras recorded its highest rating this year at 14.9 percent people rating in Urban Philippines. GMA Network was in full force in providing viewers and netizens with the latest news and developments across all platforms, deploying teams from GMA Integrated News, GMA Regional TV, Super Radyo DZBB, and GMA News Online. On air, from sun up to sun down, GMA Integrated News programs provided the latest developments on Super Typhoon Carina and kept viewers informed with updates from reporters in flooded areas such as Manila, Marikina, Navotas, Cainta, Montalban, Bulacan, and Bataan, among others.

GMA Integrated News likewise mounted a special coverage of Super Typhoon Carina + Habagat on GTV last July 24, 2024. GMA's second free-to-air channel featured fresh reports from various points as well as interviews with officials and experts. Updates on GMA Integrated News Bulletins, Unang Balita, Dobol B TV, Balitanghali, Dapat Alam Mo! and State of the Nation, along with simulcast airing of 24 Oras, Saksi, and 24 Oras Weekend kept viewers informed as Metro Manila was placed under a state of calamity. As local news matters, GMA Regional TV kept viewers updated through regional newscasts joining the rest of GMA Integrated News in bringing the latest on Carina. Its flagship newscast programs in Visayas and Mindanao likewise kept the viewers in the regions updated on the latest news about the devastation of Carina in Luzon. Super Radyo DZBB also kept listeners abreast with breaking stories with Super Radyo reporters in various strategic areas to report on the latest flood situations and ongoing rescue operations. Netizens, on the other hand, tuned in to GMA News Online for the livestreaming of reports and the latest developments on Carina, which were made available across multiple digital and online platforms.

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