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| TCL introduces its new NXTFRAME TV at the brand's CoolFest 2024. (Image Source: MegaBites/TCL Philippines) |
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| An exclusive preview of TCL's FreshPro refrigerator and WashPro washing machine on display at TCL CoolFest 2024 (Image Source: MegaBites/TCL Philippines) |
Cool just got redefined as TCL, a global consumer electronics brand and one of the world’s top two TV brands, held its first ever TCL CoolFest 2024 at Trinoma Activity Center last October 11, 2024, co-presented by Anson’s. The event featured electrifying music performances, exciting activities, prizes and a showcase of seamless technology including the NXTFRAME TV. TCL ensured that mall-goers would have an unforgettable experience at the CoolFest 2024 where every TCL product presented a whole new cool kind of lifestyle from stunning TVs to smart air conditioners and efficient refrigerators. The enthusiastic crowds were also treated to the latest innovations that encapsulated the 24 years of being a trusted brand in the Philippines.
“TCL CoolFest is a celebration — not just about showcasing our innovations: it’s about what it means to truly live a cool life with TCL. From stunning entertainment experiences with our TVs to smart appliances that make life easier, TCL empowers consumers to enjoy every moment with ease and comfort," said TCL Deputy Marketing Director Shae Yu, welcoming the crowd. The event also celebrated a memorable collaboration between TCL and Anson’s Appliances, recognizing their vital roles in making TCL CoolFest 2024 an unforgettable experience that brought together style, innovation, and cool living. “We are proud to be a co-presenter for the TCL CoolFest 2024. It’s been a long partnership and a fruitful one, we’ve seen TCL grow over the years and they’ve slowly innovated their provided new products, quality and great service to our customer. We’re very happy to be a partner of TCL and we look forward to serving more customers in the Filipino Market in the coming years,” says Anson's Appliances Director of Business Operations Eugene Lim.
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| (L-R) Anson's Merchandising Team (Strawberry Besmonte, Rhoa Jane Robin, Shienna Bayrante, Wilma Estomata and Mina Rallonza), Anson's Appliances Director for Business Operations Eugene Lim, TCL Deputy Marketing Director Shae Yu, TCL Philippines Deputy Director of Brownlines Charlie Huang, TCL Philippines Brand Manager Joseph Cernitchez, TCL Philippines Sales Supervisor Kristine Caballe (Image Source: MegaBites/TCL Philippines) |
Adding to the celebration, TCL recognized Anson’s Appliances with a special award for their remarkable achievement as the first partner dealer to sell the world’s largest QD-Mini LED TV in the Philippines, the TCL 115″ X955 MAX. This milestone highlights their commitment to excellence and innovations, establishing them as a market leader and an inspiration for others in the industry. Giving the coolest performance was a live serenade from the top chart OPM singer Adie captivating the audience with his hits Paraluman, Mahika, and Tahanan. The TCL CoolFest was taken to a whole new level of coolness with the introduction of the TCL NXTFRAME TV, a revolutionary innovation showcased at the event set to be launched this October. The crowd was abuzz with excitement as they witnessed the showcase of this beyond space TV which features a flat & slim frame design, a seamless wall-mounted, a movable stand, adjustable cabinet stand, and a matte screen that complements any modern home. Visitors also experience the impressive AI Art capabilities and the impressive 3.1.2ch Ultra-Slim wireless soundbar.
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| Rising popular OPM artist Adie captivated the crowd at TCL CoolFest 2024 with his hit songs. (Image Source: MegaBites/TCL Philippines) |
In an exciting announcement, TCL also invited everyone to the first exhibit launch of the NXTFRAME TV in collaboration with Ronac Art Museum. The exhibit, set to run for a limited time at the Ronac Art Museum on October 25-31, 2024, offers to explore the creative environment in a seamless blend of technology and art. Get to know more about TCL NXTFRAME TV by visiting TCL's official website at https://www.tcl.com/ph/en or TCL Philippines' official Facebook and Instagram accounts.
