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| (L-R) Home Credit Philippines Chief Marketing Officer Shiela Paul, Kapuso Primetime Queen Marian Rivera-Dantes, Home Credit Philippines Chief Business Development Officer Zdenek Jankovsky (Image Source: MegaBites/Home Credit Philippines) |
Home Credit Philippines (HCPH), the country’s leading consumer finance company, celebrated a major milestone last October, marking its 11th anniversary with an impressive 11 million customers. To further commemorate this achievement, HCPH announced at a press conference the extension of its partnership with renowned actress and brand ambassador Marian Rivera for two more years. This continued collaboration highlights a shared commitment to empower Filipino lives through accessible financial solutions.
"Since we opened our business in the country in 2013, we have expanded access to credit for Filipinos, becoming a trusted financial ally. Today, it is with great pride and honor that we formally announce our renewed partnership with Marian Rivera whose star power, credibility, and influence align with Home Credit’s values and mission,” said HCPH Chief Marketing Officer Shiela Paul in her opening remarks. Reflecting on her journey with HCPH, Rivera shared her initial excitement in partnering with the brand, emphasizing that its mission resonated deeply with her. “My journey with Home Credit began with understanding its mission, and I quickly saw how committed it has been to serving Filipinos. It’s essential to me to stand behind what I promote, so I’m proud to represent a brand that genuinely makes a positive impact in the lives of my Filipino fans,” said the Kapuso Primetime Queen.
Empowering Filipino families with accessible financial solutions
To meet the evolving needs of its growing customer base, HCPH offers a diverse range of installment and financing services. Filipinos can access financing for everything from appliances and gadgets to groceries, empowering them in all aspects of their lives. Paul shared, “The heart of our work is to be every Filipino’s trusted financial ally. Our mission is to provide accessible and reliable financing options that improve lives and support communities.” Rivera echoed this sentiment, emphasizing that HCPH goes beyond financial services to provide genuine support to those who need it most. She’s particularly excited to help more families access HCPH’s offerings this holiday season, especially with the company’s campaign to make holiday purchases more affordable for Filipinos. She noted, “It’s essential for me to genuinely believe in what I promote and Home Credit’s mission to make life easier for Filipinos truly resonates with me."
A renewed partnership built on mutual trust
The extended partnership between HCPH and Marian Rivera is built on a foundation of mutual trust and shared values. “Marian’s credibility and values perfectly align with our commitment to empowering Filipinos. Trust is at the core of our brand, and Marian helps amplify that message nationwide," said Paul. For Rivera, the renewed partnership reflects her dedication to authentic brand representation. She added, “Trust is essential, especially in the financial sector, and Home Credit’s commitment to empowering Filipinos makes it a brand I’m proud to endorse and support."
Looking to the future: Empowering Filipino lives together
Celebrating its latest achievements, HCPH expresses gratitude to its millions of customers and looks forward to a future of shared growth and empowerment. “Marian’s influence helps us connect with families and show them how Home Credit can support their aspirations,” said Paul. Looking to the future, HCPH is excited to continue expanding its support for Filipino communities, embodying the values that make them every Filipino’s trusted financial ally. In Rivera’s words, “This mission goes beyond endorsements; it’s about helping fellow Filipinos. Thank you to everyone for trusting Home Credit, and I look forward to being part of this journey as we empower even more lives together.”
Home Credit supports communities affected by Typhoon Kristine
Meanwhile, in response to the devastation caused by Typhoon Kristine, HCPH’s Chief Business Development Officer Zdenek Jankovsky expressed solidarity with affected communities and announced the company’s commitment to providing relief support, saying, “Our thoughts and prayers are with those affected. At Home Credit, we believe in standing by our customers and communities in times of need.” Home Credit has made a financial contribution to an organization close to Marian Rivera’s heart, the GMA Kapuso Foundation, to support immediate relief efforts. Jankovsky emphasized that customers could rely on Home Credit during these challenging times, highlighting offerings like Home Credit Protect, which offered home coverage plans, and loan flexibility. He concluded, “While we celebrate our company milestones, we keep in mind our fellow Filipinos in need and stand ready to support them."
