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| SM Development Corporation's trade show at SM Mall of Asia Music Hall in celebration of its 20th year anniversary (Image Source: INQUIRER.net/SM Development Corporation) |
SM Development Corporation (SMDC) kicked off its 20th year anniversary celebration with a three-day trade show held last November 22-24, 2024 at the SM Mall of Asia (SM) Music Hall which highlights two decades of excellence in real estate, offering an immersive experience into the SMDC lifestyle. The opening ceremony featured a ceremonial lock-and-key photo opportunity led by SMDC Executive Vice President and Head of Core Operations and Project Development Grace Evangeline Sta. Ana; SMDC Vice President and Head of Design, Innovation and Strategy Jessica Bianca Sy; SMDC Senior Vice President and Head of Customer Support Marking Que; and SMDC Vice President and Head of Regulatory Affairs Carlo Alampay. Joining them were General Bernard Yang of the Philippine National Police (PNP)'s NCR SPD and Philippine Red Cross (PRC) Chairman and former Philippine Senator Richard Gordon. These partnerships reinforce SMDC’s dedication to community safety, security, and outreach initiatives.
Guests and spectators were treated to guided walkthroughs showcasing SMDC’s hallmark features including grand lobbies, resort-style amenities, and vibrant community spaces. Attendees also enjoy engaging talks, live entertainment, and exclusive anniversary deals. The ceremonial opening set the stage for the celebration with SMDC executives and partners emphasizing the company’s commitment to creating safe, sustainable, and inclusive communities. Honorary guests and media explored interactive exhibition booths showcasing SMDC’s milestones and future plans. Day 2 (November 23) featured keynotes by life coach Michael Yap and financial expert Chinkee Tan, interactive partner activities, and live music by MoonJive, culminating in a fireworks display. Day 3 (November 24) offered insights from motivational speakers Earl Beja Paolo and Ardy Roberto, closing with performances by Nicole Asencio and Serenade Society.
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| At the ceremonial lock-and-key ceremony formally opening SMDC's 20th year anniversary trade show (L-R): SMDC Senior Vice President and Head of Customer Support Marking C. Que, Gen. Bernard Yang of SPD NCR, SMDC Executive Vice President and Head of Core Operations and Product Development Grace Evangeline M. Sta. Ana, Philippine Ted Cross Chairman and CEO Sen. Richard Gordon, SMDC Vice President and Head of Design, Innovation and Strategy Jessica Bianca T. Sy (Image Source: INQUIRER.net/SM Development Corporation) |
SMDC has always been more than just a real estate company — it’s been a dream-builder for Filipinos. Marking its 20th anniversary, SMDC reflects on two decades of creating homes, transforming communities, and making the dream of homeownership a reality for Filipinos from all walks of life. Since the opening of its first development, Chateau Elysee, back in 2004, SMDC has delivered over 183,000 residential units across the Philippines as of the end of 2023. Its focus on sustainable, inclusive communities continues to redefine urban living for Filipinos which is a defining testament to the Sy family’s mission of empowering people through access to quality living. Leading the charge today is Jessica Bianca Sy who is ensuring that SMDC’s vision evolves to meet the needs of the future. With a focus on sustainable living, Jessica’s leadership emphasizes creating communities where Filipinos can thrive for generations. She shares, “We’re not just building homes. We’re building sustainable communities where families can thrive for years to come where every Filipino can live the life they deserve.”
The story of SMDC is one of legacy and long-term vision. It all began with Henry Sy Sr. whose commitment to providing quality footwear for Filipinos laid the groundwork for something much bigger. Henry Sy Jr. then took this vision further by focusing on creating a nation of homeowners, ensuring Filipinos could enjoy stability and pride through homeownership. Today, Jessica Bianca Sy continues this legacy, working to ensure every Filipino has the opportunity to live the “Good Life” in a community built with sustainability in mind. As Jessica puts it, “Our focus is not just on creating spaces for people to live in, but spaces where they can build their dreams, forge lasting connections, and experience the Good Life.” Looking ahead, SMDC remains committed to innovation, inclusivity, and sustainability. The future is bright, with a continued focus on creating vibrant communities that reflect the changing needs of today’s Filipinos. As the company evolves, it’s clear that SMDC’s mission to provide not just homes but spaces to live, grow, and thrive will carry on for generations to come.
