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| (Image Source: INQUIRER.net/GMA Network/ABS-CBN Corporation) |
The iconic Bahay ni Kuya is set to open its doors in celebration of its 20th year anniversary to a historic first that would eventually mark a new chapter in the history books of Philippine television as ABS-CBN Studios, the entertainment production arm of the Philippines' premiere media and entertainment company ABS-CBN Corporation, joins forces with GMA Network, the largest and leading broadcast media company in the country, for the newest edition of the country's longest-running reality show to be entitled “Pinoy Big Brother Celebrity Collab Edition”.
This was officially announced at GMA's flagship primetime newscast 24 Oras last January 27, 2025 by none other than Big Brother himself speaking to Chika Minute host Iya Villania-Arellano inside the PBB House's confession room followed by a contract signing ceremony held inside at the house's living and dining rooms. Hosted by long-time PBB hosts Robi Domingo and Bianca Gonzalez, the partnership was made official by GMA Network's President and Chief Executive Officer Gilberto R. Duavit Jr.; Executive Committee Chairman Joel G. Jimenez; and Senior Vice President for Programming, Talent Management, Worldwide, and Support Group, and President and CEO of GMA Films Atty. Annette Gozon-Valdes; and ABS-CBN's Chairman Mark Lopez, President and Chief Executive Officer Carlo L. Katigbak, Chief Operating Officer for Broadcast Cory V. Vidanes. Present during the event from GMA Network were First Vice President for Sparkle GMA Artist Center and Talent Development and Management Joy C. Marcelo, Vice President for Corporate Affairs and Communications Angel Javier-Cruz, Officer-in-Charge for Program Management Department Mitzi Garcia, and Senior Assistant Vice President for Program Management Department Concie Agnes while in attendance from ABS-CBN were Group Chief Financial Officer Ricardo B. Tan Jr., Head of TV Production and Star Magic Laurenti Dyogi, and Vice President of Corporate Communications Kane Errol C. Choa.
Duavit welcomes this new partnership with ABS-CBN, saying, “We are pleased to collaborate with ABS-CBN once again - this time to jointly bring a special edition of “Pinoy Big Brother” to our Kapuso and Kapamilya audiences. Sabay-sabay nating tangkilikin ang naiibang PBB na ito.” “We are very excited to collaborate with ABS-CBN to bring to the Filipino audiences, the country's longest running reality show, Pinoy Big Brother. Abangan ninyo ang pagsasama ng mga Kapuso at Kapamilya housemate sa teleserye ng totoong buhay, malapit na malapit na sa GMA,” added Atty. Gozon-Valdes. Vidanes likewise underscored ABS-CBN's latest partnership with GMA Network, stating, “We are very, very happy to announce that on the 20th year of PBB, we are doing this special collaboration with GMA. This is a moment that will go down in history.” Set to air on GMA-7 this coming summer as well as Kapamilya broadcast and digital platforms to be announced in the coming weeks leading to its world premiere, the “Pinoy Big Brother Celebrity Collab Edition” will feature artists from Sparkle GMA Artist Center and ABS-CBN's Star Magic as the latest set of housemates that are bound to create unforgettable moments and set new milestones anew inside the PBB house. This partnership follows the success of “Unbreak My Heart”, the award-winning and top trending noontime variety show “It's Showtime”, and the all-time highest grossing Filipino-produced film “Hello, Love, Again”.
