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| (Image Source: Sports Bytes Philippines/Kallang Alive Sport Management) |
The inaugural Singapore Tennis Open (STO) 2025 is set to dazzle tennis enthusiasts with its blend of top-tier competition and innovative brand collaborations. Scheduled to be held on January 27-February 2, 2025 at the Kallang Tennis Hub, the tournament has partnered with prominent global brands, elevating its debut year to international prominence.
Turkish Airlines, the tournament’s Official Airline, will ensure players travel in style while offering fans unique opportunities. The STO Singles Champion will win a pair of Business Class round-trip tickets to any destination worldwide, while Doubles Champions will receive one Business Class round-trip ticket each. Additionally, two lucky fans will win round-trip tickets to Istanbul or Melbourne on the tournament’s final day, courtesy of Turkish Airlines. Turkish Airlines Vice President of Asia and Far East Ümit Develi remarked, “This collaboration celebrates a shared passion for connecting people and places, just as tennis connects fans and players around the globe. We’re glad to be part of this world-class event.” As the Official Apparel and Footwear partner, ASICS will outfit ball kids, officials, and umpires in its high-performance gear, underscoring the brand’s commitment to tennis and its philosophy of promoting a “sound mind, sound body.” ASICS Asia Managing Director Yogesh Gandhi stated, “We are thrilled to support the inaugural Singapore Tennis Open by providing our apparel and footwear, while championing the sport of tennis in Singapore.” The Official Electric Vehicle partner Polestar will provide sustainable transportation for players and officials with its fleet of Polestar 2 fastbacks and Polestar 4 SUV coupés. Fans can also get up close with Polestar’s cutting-edge EVs at an exclusive showcase at Kallang Wave Mall. Wearnes Automotive Assistant General Manager Adele Lee shared, “Polestar is proud to support this prestigious event, further cementing our commitment to sustainable electric mobility.”
With 11 sponsors supporting the STO 2025, the event is not just about tennis; it’s a celebration of sport, lifestyle, and community. According to Kallang Alive Sport Management (KASM)'s Chief Operating Officer Daryl Yeo, the tournament aims to deliver engaging fan experiences through unique sponsor activations and the Carnival of Tennis which will feature exciting activities for all ages. Tennis fans can enjoy two days of free qualifying matches on January 25-26, 2025, followed by seven days of main-draw action on January 27-February 2, 2025. The tournament coincides with the Year of the Snake celebrations, making it a perfect outing for family and friends. Don’t miss the chance to witness world-class tennis while experiencing the seamless fusion of sport, lifestyle, and sustainability at the Singapore Tennis Open 2025!
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Korean Expertise Amplifies PNVF’s Preparations For FIVB Men’s World Championship 2025
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| PNVF president Ramon “Tats” Suzara and Jeon Yongjun (fourth and fifth from left) with PNVF secretary-general Donaldo Caringal (right) and marketing head Raoul Floresca (fourth from left) and top officials of the NEOCOLORS P&A Inc. in Seoul, South Korea (Image Source: Sports Bytes Philippines/Philippine National Volleyball Federation) |
The Philippine National Volleyball Federation (PNVF) is raising the bar for the country’s first solo hosting of the FIVB Men’s World Championship 2025 with a strategic infusion of Korean marketing expertise. The prestigious event, set to take place on September 12-28, 2025, will showcase world-class volleyball action at the Smart Araneta Coliseum and SM Mall of Asia Arena, with 32 nations vying for the championship. PNVF President Ramon “Tats” Suzara, a prominent figure in global volleyball, announced the appointment of Jeon Yongjun as the Director of Marketing and Public Relations for the Local Organizing Committee (LOC). The announcement was made during Suzara’s official visit to Seoul. “We wish to create opportunities for South Korea in the world of volleyball,” said Suzara who also serves as president of the Asian Volleyball Confederation and executive vice president of the International Volleyball Federation (FIVB).
Yongjun, as recommended by NEOCOLORS P&A Inc. Chief Development Officer Choongwon Su, will bring Korea’s innovative marketing and promotional strategies to the event. Suzara emphasized that Jeon’s role will be instrumental in driving the success and global visibility of the tournament. The PNVF aims to capitalize on the Philippines’ love for pop culture and the growing influence of Korean entertainment, particularly with the South Korean national team competing in Pool C alongside France, Argentina, and Finland. Plans are underway to bring a globally renowned K-pop group to the opening ceremony, further amplifying the event’s appeal. Suzara also highlighted the event’s potential to attract Asian and Korean businesses, offering them a platform to connect with billions of viewers worldwide. The LOC, co-chaired by William Vincent Araneta Marcos, Senator Alan Peter Cayetano, and Tourism Secretary Christina Garcia Frasco, aims to surpass the 2022 championship’s global reach of 1.5 billion viewers.
The host Philippines is drawn in Pool A with Iran, Egypt, and Tunisia. Other notable groupings include defending champion Italy in Pool F with Ukraine, Belgium, and Algeria, and Brazil in Pool H with Serbia, Czechia, and China. With its unique blend of world-class volleyball, cultural integration, and marketing innovation, the FIVB Men’s World Championship 2025 is poised to become the biggest volleyball event ever hosted in the Philippines.
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FIBA 3×3 Asia Cup 2025 Returns To Singapore
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| (Image Source: Sports Bytes Philippines/FIBA) |
The FIBA 3×3 Asia Cup 2025 is returning to Singapore for the fourth consecutive year, bringing with it an electrifying showcase of skill, speed, and sportsmanship. On March 26-30, 2025, Asia and Oceania’s best 3×3 basketball players will take the court at the Singapore Sports Hub, the nation’s premier venue for world-class sporting events. The FIBA 3×3 Asia Cup has quickly become a favorite for basketball fans across the region. First held in 2022, the event has grown in stature and popularity, with over 6,000 fans attending the 2024 edition to cheer for their favorite teams. Last year, Australia solidified its dominance by winning both the men’s and women’s titles.
This year’s tournament not only promises high-octane basketball but also sets the stage for an exciting year in 3×3 basketball with the FIBA 3×3 World Cup 2025 and the year-end SEA Games in Thailand on the horizon. Fans and basketball enthusiasts will enjoy free entry to the first two sessions on the opening days (March 26–27), offering a chance to experience top-tier basketball on a first-come-first-served basis. For the first time, the event will also feature courtside seats, giving fans a chance to get closer to the action than ever before. Tickets for other sessions start at just $5 with special discounts for youths, seniors, national servicemen, and persons with disabilities. Beyond the on-court action, fans can look forward to an array of fringe activities, including a learning journey program and community events designed to inspire and engage basketball enthusiasts of all ages.
KASM Group Head of Events and Placemaking Yazed Osman expressed excitement about the event’s return, saying, “By hosting events like the FIBA 3×3 Asia Cup, we hope to provide more opportunities for Singaporeans to watch live sport, cheer on our national athletes, and inspire the next generation of basketball players.” Tickets for the FIBA 3×3 Asia Cup 2025 are now available. Secure your spot and experience the thrill of 3×3 basketball at its finest. For more information, visit the official ticketing platform or head to the Singapore Sports Hub website.
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Studio City In Macau SAR To Host EASL 2024-2025 Season Final Four
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| (Image Source: East Asia Super League) |
The East Asia Super League (EASL) will host its Final Four 2025 in Macau Special Administrative Region (SAR) for the first time on March 7-9, 2025 at Melco Resorts & Entertainment’s Studio City Event Center. This marks the second-ever Final Four for EASL which introduced its home-and-away season format during the 2023-24 season following several competitive and entertaining tournaments. Two teams have already secured spots in the Final Four — one from each Group A and Group B — both representing Japan’s B.LEAGUE. The Ryukyu Golden Kings were the first to earn a postseason berth last December 25, 2024 with an 82-74 victory over the New Taipei Kings, followed closely by the Hiroshima Dragonflies who secured their spot with a dominant 94-63 victory against the San Miguel Beermen last January 8, 2025. The B.LEAGUE’s strong performance in EASL continues to shine, as last year’s champions, the Chiba Jets, claimed the title with an undefeated 8-0 record. With three gamedays remaining and two spots up for grabs, the race to secure a place in the postseason is heating up.
"Asia’s best teams will battle it out in EASL’s Final Four 2025, right here in Macau. This is the Champions League of Asian basketball with outstanding talent, prime-time action, and unmatched energy. It doesn’t get better than this,” said EASL Chief Executive Officer Henry Kerins. Kerins also expressed his excitement about the event, emphasizing its importance to the league’s growth in the Greater Bay Area. He noted, “The EASL Final Four 2025 in Macau SAR is a testament to our dedication to the Greater Bay Area. This event will not only showcase premium basketball but also contribute to economic growth, cultural exchange, and community engagement. Macau’s modern infrastructure and passionate fan base make it the ideal host for this high-stakes tournament.” Melco Senior Vice President and Studio City Property General Manager Kevin Benning echoed these sentiments, stating, “We are proud to partner with EASL to bring top-tier Asian basketball back to Studio City. This collaboration reflects our commitment to providing world-class entertainment and supporting the growth of basketball in the region.” The EASL Champions will take home a grand prize of US $1 million, while the runner-up will receive US$500,000, and the third-place team will earn US$250,000. The semifinals are scheduled for March 7, with the winners advancing to the Championship Game on March 9. The two losing semifinalists will also compete on March 9 in the Third-Place Game.
Macau SAR is celebrated as a vibrant destination in the Greater Bay Area, known for its modern infrastructure, excellent travel connections, and rich cultural heritage. Its reputation as a hub for major sporting events makes it the perfect setting for this pivotal basketball showdown. After a successful inaugural season, EASL continues to establish itself as Asia’s premier basketball league, showcasing elite talent and crowning the region’s best teams. The league also acknowledges its key sponsors including Spalding, which provides official basketballs for all 34 games this season, and Jeju Samdasoo, the official water partner in most participating markets. These partnerships play a vital role in supporting the league’s vision. The EASL Final Four 2025 promises unforgettable action and a celebration of basketball excellence, solidifying Macau’s status as a cornerstone of Asian basketball. Tickets for the EASL Final Four 2025 will go on sale on February 7, 2025 at 12:00 pm CST through Studio City Macau’s official website at https://www.studiocity-macau.com/en.
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BRAVE CF Plans To Expand Roster Of Indian MMA Fighters
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| (Image Source: BRAVE Combat Federation) |
BRAVE Combat Federation has consistently been a driving force in identifying and nurturing talent worldwide. The promotion is the first global MMA organization to host events in India and give opportunities for Indian fighters to compete worldwide. In 2025, the organization could play a pivotal role in developing the next generation of Indian MMA fighters. With India emerging as a growing hub for combat sports, BRAVE CF’s global scouting program and initiatives like KHK MMA offer a transformative opportunity for Indian athletes to shine on the international stage. BRAVE CF President Mohammed Shahid emphasized the organization's commitment to Indian MMA, stating: "India has always been a key market for BRAVE Combat Federation. We believe in the immense potential of Indian fighters and are dedicated to providing them with a global platform to showcase their skills. Our goal is to nurture and develop the next generation of Indian MMA stars, and we are excited about the prospects for 2025 and beyond."
India has already made its mark in MMA through athletes like IMMAF medalist Mehboob Khan who has trained with the elite KHK MMA team in Bahrain. Khan’s success is a testament to the potential of Indian fighters when provided with the right resources, training, and global exposure. Yet, with a country of over 1.4 billion people and a burgeoning interest in combat sports, the pool of untapped talent in India is immense. BRAVE CF’s global scouting program can serve as a bridge, connecting Indian fighters to world-class facilities and opportunities. BRAVE CF can identify promising athletes and provide them with pathways to compete on the global stage. This strategy aligns with the organization’s broader mission of creating a sustainable ecosystem for MMA by developing talent from grassroots to professional levels. In addition to scouting, KHK MMA in Bahrain could become a training ground for Indian fighters seeking to elevate their skills. Home to some of the best fighters and coaches in the world, KHK MMA offers unparalleled resources, cutting-edge training, and exposure to international fight camps. Indian athletes training alongside world champions at KHK MMA will gain the technical expertise and mental toughness needed to compete at the highest level. With many of the existing Indian MMA fighters at their prime, it is crucial to elevate the next generation talent to compete at the international level. BRAVE CF has played a crucial role in the transition of Suchika Tariyal from International Judo to professional MMA. Similarly, the organization is exploring the direction to offer contracts to additional Indian MMA fighters ahead of a potential event in India in 2025-2026.
Beyond the fight scene, BRAVE CF’s storytelling approach, as seen in its recent documentaries, can play a crucial role in promoting Indian fighters. By sharing their journeys, struggles, and achievements, BRAVE CF can build emotional connections with Indian audiences and foster a deeper appreciation for the sport. Furthermore, partnerships with Indian sports organizations and educational institutions could promote MMA as a viable career option, breaking down barriers and changing perceptions. BRAVE CF’s commitment to developing the next generation of Indian MMA fighters holds the potential to transform the nation’s combat sports landscape. By leveraging its global resources, innovative strategies, and proven track record, the organization can unlock India’s immense talent pool, paving the way for a new era of MMA excellence. With BRAVE CF’s support, Indian fighters are set to join the ranks of Suchika Tariyal, Ehtesham Ansari, Yadwinder Singh, Seth Rosario, Mohammad Farhad, and more.
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Kenzie Paige Celebrates 500 Days As NWA Women's World Champion
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| (Image Source: National Wrestling Alliance) |
Kenzie Paige celebrated 500 days as the reigning National Wrestling Alliance (NWA) Women’s World Champion last January 8, 2025, declaring, “When people think of the National Wrestling Alliance, they think of Kenzie Paige! We have the most competitive, hard-hitting roster of women in pro wrestling today. For 500 days and counting, I have defended my title against the absolute best — and none have come close to taking this championship!” Paige won the NWA Women’s World Championship at NWA 75 in St. Louis, Missouri. On August 27, 2023, she ended the historic 813-day reign of “The Brickhouse” Kamille to capture the strap affectionately known to many as “The Burke”.
Paige has since defended against an array of NWA’s top names. She’s turned away Natalia Markova, “La Princesa” Tiffany Nieves, Ella Envy, “HollyHood” Haley J and Max the Impaler among others. “The National Wrestling Alliance women’s division is second-to-none. For 500 days, Kenzie Paige has sat atop it, defining excellence in our company. While there are many incredible challengers on our roster, Kenzie’s defeated them all,” says NWA Chief Operations Officer Joe Galli. This landmark milestone as NWA Women’s champion is only the latest accolade Paige adds to her resume. To date, the 22-year-old is already the only female “Grand Slam Champion” in National Wrestling Alliance history.
Paige has held every title and distinction available to women in the current NWA. Prior to becoming NWA Women’s World Champion, she held the NWA Women’s World Tag Team titles, was NWA’s inaugural Women’s TV champion and won the 2023 Burke invitational Gauntlet. Paige previously made history in April 2024 when Kross Fire Wrestling came under the NWA banner. The Sevierville, Tennessee-based NWA-KFW is the first female-owned and operated promotion to be an officially-recognized NWA territory.
