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| (Image Source: HONOR Global) |
Global technology leader HONOR showcased its vision for the future of AI and intelligent ecosystems at MWC (Mobile World Congress) Barcelona 2025. Through engaging discussions in the Connect X Fireside Chat and the AI+ Panel, HONOR emphasized the importance of open collaboration and introduced the HONOR ALPHA PLAN to empower users and industries to embrace an intelligent world. As artificial intelligence ushers in a new era, HONOR and its partners addressed the need to overcome boundaries and build seamless, connected ecosystems. With its ALPHA PLAN, HONOR is committed to working with industry leaders to co-create solutions that maximize human potential through cutting-edge innovation and user-centric design.
“As we move into the physical AI era, collaboration becomes more crucial than ever. By opening industry boundaries and uniting efforts, we can create a shared-value ecosystem that enables intelligent, seamless connectivity across devices and platforms,” said HONOR CEO James Li. HONOR envisions a world where technology anticipates and simplifies daily life. Examples include smartphones seamlessly connecting with vehicles and homes and wearables offering personalized health insights. This means experiencing a new level of convenience, whether for work, health, or leisure. HONOR remains steadfast in its commitment to privacy-first technology. During the AI+ panel, HONOR highlighted the importance of balancing on-device AI and cloud-based resources. The brand also underscored its adherence to strict data protection principles detailed in its recently published Privacy Protection White Paper, including on-device processing and data encryption before cloud upload. HONOR emphasized the necessity of breaking down barriers to pave the way for an intelligent future, urging industry leaders to come together in collaboration. Committed to the HONOR ALPHA PLAN, the company continues to work hand-in-hand with its partners, fostering open innovation to unlock human potential and drive progress toward a seamlessly connected world.
Signaling its ambition to evolve from a smartphone maker to a global leader in AI device ecosystems, the milestone unveiling of the HONOR ALPHA PLAN marks a pivotal moment in HONOR’s journey toward innovation and excellence in the AI era. The HONOR ALPHA PLAN introduces a US$10B+ (ten billion dollars plus) AI investment strategy and a commitment to provide seven years of Android OS and security updates for its HONOR Magic series. These initiatives highlight HONOR’s dedication to creating an open, value-sharing AI ecosystem and setting a new benchmark in long-term software support. “AI is the future, and HONOR is ready to embrace it with cutting-edge innovation and collaboration. Through the HONOR ALPHA PLAN, we aim to empower individuals and industries to realize their full potential in the intelligent world,” said Li. During MWC 2025, HONOR’s AI advancements captured the attention of notable figures including King Felipe VI of Spain. The King expressed his admiration for HONOR’s AI Deepfake Detection technology, which addresses the growing concerns of online identity fraud fueled by AI-generated filters. King Felipe VI praised the technology for its potential to protect users against digital threats and highlighted its importance in today’s interconnected world.
Accompanied by Spain’s Minister of Science and Innovation Diana Morán, King Felipe VI also explored HONOR’s revolutionary AI Agent, the world’s first GUI-based personal mobile AI assistant. A live demonstration showcased its ability to seamlessly interact with third-party applications and perform advanced tasks, such as booking restaurants via voice commands. The King commended HONOR’s commitment to creating practical and user-friendly AI solutions that align with its vision of an inclusive AI ecosystem. HONOR’s innovations earned over 50 media awards for their outstanding technological advancements and products. Highlights include:
• HONOR Watch 5 Ultra: Named “Best Smartwatch” by TechRadar for its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life.
• HONOR Pad V9: Praised for its sleek design, AI-infused user interface, and powerful performance by Android Authority and Tom’s Guide.
• HONOR Earbuds Open: Awarded “Best Earbuds” by TechRadar for exceptional sound quality, AI live translation, active noise cancellation, and comfort.
• HONOR MagicBook Pro 14: Celebrated for its OLED display, powerful processors, and sleek design, making it an ideal choice for professionals.
With the HONOR ALPHA PLAN, the company reaffirms its vision of becoming a leader in the global AI race. By investing in transformative technologies and long-term customer support, HONOR continues to redefine the role of AI in everyday life, empowering users and industries worldwide. For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or HONOR Global's official Facebook, Instagram and TikTok Shop accounts.
