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| (Image Source: Manila Standard/MILO Philippines) |
In its commitment to making sports accessible for all and to inspiring young children to pursue their potential, MILO® Philippines has partnered with SWIM Philippines (SWIM PH), the umbrella organization of the esteemed Bert Lozada Swim School (BLSS) which is known to be the biggest in the country. This partnership continues the brand’s mission to build well-rounded athletes who are Champions in sports and in life. Renowned for having produced several Olympians, national athletes, and record-breaking swimmers while having taught over 600,000 students how to swim over the last 69 years and serving over 30,000 enrollees annually, Bert Lozada Swim School brings decades of expertise and supports the MILO® vision of sports for all.
Through this partnership, MILO® Philippines reinforces its dedication to empowering future Champions to grow and succeed through discipline, grit, and teamwork. Together, MILO® and SWIM PH with BLSS aim to make a deeper impact on the future of swimming in the Philippines. Kicking off the MILO® and SWIM PH partnership would be the Inter-School Swimming Competitions, referring to regional meets that will be held in long and short course formats across Luzon, Visayas, and Mindanao. At the heart of this initiative is a shared goal — to discover and nurture young talent from the grassroots level, starting in schools where many future champions first learn to love the sport. SWIM PH and BLSS will also lend their expertise to flagship programs such as the MILO® Summer Sports Clinics, helping to provide young swimmers with the essential life skills and training needed to kickstart their athletic journey. In addition, novice-level competitions will also be held nationwide, offering opportunities for Champs in the making to showcase their potential and gain valuable experience. With more than 40 active branches in the country, BLSS with SWIM PH continues to be a key player in grassroots sports development, now with the added strength of MILO®, the country’s leading advocate for youth sports and active lifestyles.
“We’ve always believed that sports can shape a child’s future — but swimming, in many ways, goes even deeper. It’s a life skill that gives children the empowerment to feel safe in the water. Through this partnership with SWIM PH, we’re not just building athletes. We are helping kids build lifelong confidence. SWIM PH shares the same commitment we have at MILO® Philippines, and that is to shape the next generation of athletes through values that matter — grit, teamwork, and discipline. With our aligned vision, we believe this partnership will create meaningful synergies that can elevate the state of swimming and grassroots sports in the country, and inspire more young Filipinos to lead active lives and become champions,” said Nestlé Philippines Inc. Senior Vice President and Business Executive Officer of Beverages and Confectionery Veronica Carmen “Caron” Cruz. With this collaboration, MILO® Philippines and Bert Lozada Swim School dive deeper into their shared mission to nurture the youth through sports — empowering youth from all over the country to grow not just as athletes, but as champions in life. For updates on upcoming MILO® and SWIM Philippines programs, be sure to check out the MILO® official website and follow the official Facebook pages of MILO® Philippines, SWIM PH, and BLSS.
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CBF Extends Exclusive Integrity Pact With Sportradar
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| (Image Source: Manila Standard/Sportradar AG) |
The Brazilian Football Confederation (CBF) and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG, announce the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport. Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8,200 men’s and women’s matches organized annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.
The renewal of the partnership comes at an important time in the fight against match-fixing. According to the Integrity in Action 2024 Global Analysis & Trends published by Sportradar in early 2025, the number of matches suspected of being manipulated worldwide fell by 17% in 2024. Notably, in 2024, Brazil experienced a significant decline in the number of suspicious soccer matches with 53 fewer cases detected – a decrease of 48% – compared to the previous year. CBF President Ednaldo Rodrigues states, “Strengthening the integrity of Brazilian football is a priority for this administration, and the renewal of this partnership further reinforces our commitment to this mission. The work of the CBF’s Integrity Unit, in collaboration with Sportradar, will complement monitoring by FIFA and result in more than 10,000 Brazilian football matches being covered this season. It’s an impressive and symbolic milestone that makes us very proud. This is a partnership that has been bearing fruit and has been crucial in the fight against match-fixing, ensuring a fairer and safer environment for the sport.”
Sportradar Integrity & Regulatory Services Executive Vice President Andreas Krannich commented, “We have built a strong collaboration with CBF to reinforce the integrity of Brazilian football. With this new agreement, Sportradar is providing the most comprehensive coverage Brazilian football has ever had. We are very pleased to continue this partnership with one of the world’s most-renowned football organizations.” The continuing partnership with CBF, which began in 2018, underscores Sportradar’s commitment to protecting global football from potential integrity threats. This effort joins existing agreements established with leading football organizations including CONMEBOL, FIFA, UEFA, the Asian Football Confederation (AFC) and the Colombian Football Federation (FCF), as well as more than 270 other sports organizations and government authorities.
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SONAK, SBP Strengthen Ties To Develop Youth Basketball Programs
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| SONAK Group Marketing Director Ishina Buxani and Samahang Basketbol ng Pilipinas (SBP) Executive Director Erika Dy (Image Source: Manila Standard/Samahang Basketbol Ng Pilipinas) |
The Samahang Basketbol ng Pilipinas (SBP) has announced a renewed four-year partnership with the SONAK Group, the official distributor of Molten basketballs in the Philippines, in a significant move to enhance support for youth and grassroots basketball programs throughout the country. Under this new agreement, Molten will continue as the Official Ball for all SBP-organized events, competitions, and development initiatives. The partnership was formalized in a signing between SBP Executive Director Erika Dy and SONAK Group Marketing Director Ishina Buxani, underscoring a shared commitment to advancing basketball at the grassroots level.
As part of the deal, SONAK will provide basketballs and equipment for use in SBP-led programs including national tournaments, coaching education, referee training clinics, and talent identification initiatives. This ensures that players and trainers working at every level — from local leagues to potential national prospects — will have access to top-tier equipment from the same brand used in elite international competitions. “The development of basketball at the grassroots level is crucial for the sport’s overall growth. Our partnership with SONAK will empower our youth with essential sports equipment and inspire the next generation of basketball athletes to confidently pursue their dreams,” said Dy. She also emphasized the importance of consistency in player development, stating, “Molten is a Global Partner of FIBA, and it’s important that our grassroots talents use the same equipment from their identification up to the elite level. Molten will be with us every step of the way.”
SONAK Group’s Marketing Director Ishina Buxani echoed the SBP’s enthusiasm, stating, “We believe that basketball has the power to inspire the next generation of athletes. Through our partnership with the SBP, we are committed to shaping the future of basketball in the country. We are honored to be an SBP partner and excited to work together to create a lasting impact.” This collaboration reflects a growing emphasis on long-term development pathways in Philippine basketball, with proper equipment and structured training programs forming the foundation for athletic growth. With the renewed support from SONAK and Molten, the SBP continues to expand its reach and deepen its impact on basketball communities nationwide.
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MILO Launches Biggest Summer Sports Clinics Project In 1,200 Venues Nationwide
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| (Image Source: Manila Standard/MILO Philippines) |
The long-running MILO Summer Sports Clinics has set its biggest stage so far with thousands of sports clinics in 40 sports lined up across the country beginning this month. MILO Philippines' Head of Sports Carlo Sampan said the highly-successful program, which has been running for over three decades, will cover the entire nation, including faraway cities in Mindanao like Cagayan de Oro and Davao.
At the April 22, 2025 edition of the Philippine Sportswriters Association (PSA) Forum, Sampan said, “We will have 1,200 venues for the clinics all over the Philippines this year. This is the biggest culmination of our grassroots programs. And this year, mas maraming sports from basketball, tennis, swimming and volleyball to athletics, sepak takraw, arnis, karatedo, baseball, soccer, table tennis, fencing, cheerdance, Jiu-jitsu, soft tennis, surfing, weightlifting, golf and even ice skating and speed skating.” Joining the MILO sports executive in the program were Ricky Lim (karatedo), Julie Amos (basketball), Gerhard Mamawal (tennis), Jeanette Obiena (pole vault and athletics), Rocky Samson (taekwondo), Karen Caballero (sepak takraw) and Nikki Cheng (ice skating and bowling).
The sports representatives laid down their programs this summer, including the dates and venues which can all be accessed through MILO.com.ph. They all thanked MILO for the continuing support to their respective grassroots programs. “It’s about building champions and building character,” said Samson. “Again, this is the time na excited lahat both parents and kids. It’s another opportunity for them to be energized even outside of school. Sports is a great teacher. It’s not just the skills of the children that are being developed but discipline and teamwork,” said Sampan, adding the summer clinics will eventually culminate with inter-school competitions that go in line with the MILO Olympics.
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TNA Wrestling Partners With BIOFLEX To Elevate Athlete Recovery And Performance
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| (Image Source: Total Nonstop Action Wrestling) |
Total Nonstop Action (TNA) Wrestling, one of the world's top professional wrestling brands which is a subsidiary of Anthem Sports & Entertainment Inc. and a division of Anthem Sports Group, recently announced a new partnership with BIOFLEX, the global leader in red light therapy technology. Through this collaboration, BIOFLEX becomes the official recovery partner for TNA Wrestling, helping its athletes recover faster, train harder and perform at their peak. As part of the partnership, BIOFLEX’s technologies are incorporated into the TNA training and performance management programs.
“Wrestling at the professional level demands intense physical performance and rapid recovery. With BIOFLEX’s clinically backed systems, the TNA roster now has access to cutting-edge technology, trusted by top medical professionals and elite athletes worldwide,” said TNA Wrestling President Carlos Silva. Established in 1989, BIOFLEX is the industry leader in Laser Light and Red Light Therapy technologies. RLT, also known as photobiomodulation or cold laser, offers a wide range of benefits, including pain relief, decreased edema and stiffness, decreased recurrence of injury, increased range of motion, and faster recovery time. RLT is non-invasive, non-toxic and utilized in many countries worldwide. These benefits make it an ideal therapeutic option for today’s high-performing professional athletes. The BIOFLEX series of RLT systems are the most sophisticated in the field of laser light therapy. They have been used for more than 33 years to treat a wide variety of clinical conditions. Dramatic results are often obtained in the treatment of complex and challenging medical conditions that have not been resolved by traditional or conventional therapies.
“The health and well-being of our athletes is a top priority — and partnering with BIOFLEX is a powerful step in supporting that mission,” said Silva. The TNA/BIOFLEX partnership officially kicked off last April 27, 2025 at the Rebellion pay-per-view, held at the Galen Center on the campus of USC (University of Southern California) in Los Angeles, California, U S.A. As an exclusive partner with TNA, BIOFLEX will be the sponsor for the official TNA Recovery Room at live events and the official TNA Injury Report. Several TNA stars will be part of the BIOFLEX Ambassador Program. “We’re proud to partner with TNA Wrestling — a brand that embodies strength, resilience and peak performance. At BIOFLEX, we’re redefining recovery and wellness through science-backed light therapy, and this partnership marks the next step in supporting elite athletes both in and out of the ring,” said BIOFLEX Co-Chairman Deepak Mehta.
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AirAsia Philippines Takes Guests On A Summer Food Adventure Onboard
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| (Image Source: Orange Magazine TV/AirAsia Philippines) |
As the summer season heats up, AirAsia Philippines is elevating guests’ inflight travel experience with a variety of affordable summer menu options from Santan, the airline’s F&B (food and beverages) service provider. From light snacks to refreshing drinks, Santan has released its new season menu, where travelers can choose their favorite summer tastes while onboard with options including light snack combos paired with a choice of Santan beverages such as Hot or Iced Americano, Jasmine Tea, Hot Chocolate, or the crowd-favorite Coconut Latte for as low as Php150. Santan’s viral Halo-Halo Drink, once available only for pre-booking, is now available for onboard orders starting today for just Php150, alongside new beverages like Raspberry Lychee Jasmine Tea and Fizzy Raspberry Lychee.
“Gone are the days when inflight meals were ordered with hesitation because of its price. At AirAsia, we’re changing the game by making it more accessible through our Santan’s summer sips and bites to keep our guests cool and satisfied. Our brand promise of democratizing air travel goes beyond low air fares, it extends to every part of the journey, even 30,000 feet in the air,” said AirAsia Philippines Communications and Corporate Affairs Head, First Officer Steve Dailisan. Santan is also stepping up its sustainability efforts by replacing all inflight single-use plastics with biodegradable alternatives made from renewable materials like corn and cassava. The eco-friendly switch is already underway in Malaysia and Thailand, with plans to roll out across the AirAsia Group.
