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| Leading the official ribbon cutting ceremony of Surge Fitness + Lifestyle SM BF Parañaque branch (from left): Mister Pilipinas International 2025 Kirk Bondad, Mister Pilipinas Global 2025 Jether Palomo, Parañaque 1st District Congressman Edwin Olivarez, Surge Fitness + Lifestyle Head of Sales Rouel Garcia, Miss Universe Philippines 2025 1st Runner-Up Teresita Wynwyn Marquez, Surge + Fitness Lifestyle Head of Corporate Department Seth Canullas, Parañaque City Mayor Hon. Eric Olivarez, SM BF Parañaque Marketing Manager Jamie Marie Aquino, SM BF Parañaque Regional Operations Manager Margarita De Leon-Varona, SM BF Parañaque Assistant Mall Manager David Uriel D. De Castro (Image Source: Manila Standard/Surge Fitness + Lifestyle) |
Surge Fitness + Lifestyle marked another milestone in its growth journey with the recently successful grand opening of its newest premium club at SM BF Parañaque. The event welcomed a vibrant community of fitness enthusiasts, partners, celebrities, and brand ambassadors to celebrate a new era of wellness, innovation, and Filipino pride in the south. Themed as a Futuristic Tech Party, the event featured special appearances by the newly crowned Miss Universe Philippines 2025 and winners of Mister Pilipinas Worldwide, along with Surge’s roster of brand ambassadors. Guests enjoyed an immersive night of fitness experiences, entertainment, and community engagement — hallmarks of Surge’s elevated brand identity.
“This club is the fullest expression of what Surge represents — premium, performance-driven, and proudly Filipino. SM BF Parañaque is more than just a fitness center—it’s a lifestyle hub where people of all ages can train, thrive, and feel a sense of belonging,” said Surge Fitness + Lifestyle owner and CEO Raymond Delos Santos. The new Surge SM BF Parañaque Club brings together state-of-the-art facilities and thoughtfully curated spaces that cater to a wide range of wellness needs:
SURGE ULTRA & SURGE PRO Equipment – state-of-the-art, digitally integrated machines for smart and powerful training
Ride Studio – immersive indoor cycling sessions with performance-driven energy
Spacious GX Studio – world-class group classes in a premium setting
ZEST – a premium clothing line for activewear
Tasty Habit Café – clean eats and drinks to fuel your fitness journey
Billiards Table – a fun and social space for friendly games and community bonding
Meeting Pods – private, modern areas for work, collaboration, or quiet focus
Infinity Climber – a unique wall climber for high-intensity, vertical training
Surge JR – dedicated programming for kids
Throughout the evening, guests explored the club’s amenities, participated in interactive demos, and enjoyed entertainment that reflected Surge’s commitment to blending fitness, lifestyle, and community. Visit Surge SM BF Parañaque at SM BF, Sucat Road, Parañaque City, and experience the future of Filipino fitness — where health, innovation, and community converge. For more information and updates, visit and follow Surge Fitness + Lifestyle on Facebook, Instagram, and TikTok.
