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| (Image Source: PR Newswire/Mirage Digital LLC/Team Liquid) |
Mirage Digital, the next-generation content studio shaping the future of digital entertainment, recently announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest-earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World Of Warcraft: Race To World First event. The immersive channel experience premiered last July 22, 2025 via major OTT and FAST platforms, giving fans a new way to engage with one of the most anticipated competitive moments in eSports and an always-on destination for elite competition and behind-the-scenes storytelling.
Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms. Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race To World First campaign yet. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike. "This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We're unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels," said Mirage Digital Founder Griffin Haddrill. The multi-day broadcast will include full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day's highlights - providing an unprecedented level of access to Team Liquid's journey and personalities within the event.
Team Liquid will bring its world-renowned Race To World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race To World First draws millions of global viewers eager to watch elite teams battle for supremacy in World Of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating — this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience. "This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike — and Race To World First is just the beginning," said Mirage Digital Co-CEO Robin Bigge. "This is a historic evolution in how we bring eSports to the world. We've built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we've never done before — 24/7, across every screen," said Team Liquid President and COO Claire Hungate. This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.
"This moment represents a turning point in how competitive gaming is consumed. We're not just broadcasting a tournament — we're building a 24/7 experience that blends storytelling, access, and gameplay into one seamless format. Partnering with Team Liquid allows us to push the industry forward and set a new standard for how eSports lives across platforms," said Mirage Digital CEO John Littell. Team Liquid and eSports fans can continue to watch on Twitch but will now also be able to experience the full story across OTT and FAST platforms for the first time on the Team Liquid FAST Channel via The Roku Channel.
