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| L-R: Daily Fantasy Assistant Marketing Manager Ann Jane de Leon, PBA Commissioner Willie Marcial, RAC Phil Corp. Marketing Director Jennifer Bautista, PBA Marketing Director Jo Francisco (Image Source: Orange Magazine TV/Philippine Basketball Association) |
The Philippine Basketball Association (PBA), the country’s premier basketball league, has launched its fantasy basketball game in partnership with Daily Fantasy, the Philippines’ first officially licensed fantasy sports provider, to usher in a new era of fan interaction and engagement, bringing fans closer to the action. The platform enables fans to play in fantasy contests based on actual league matchups, build their virtual team lineups composed of PBA players, and make strategic decisions based on real-time player performance data. Scoring is powered by official PBA statistics, ensuring accuracy and transparency throughout each contest.
As part of the rollout, fans took part in contests themed around the recently concluded PBA Season 49 Philippine Cup Finals where supporters of San Miguel Beermen and TNT Tropang Giga assembled their own eight-player rosters, choosing from top talents like Jaymar Perez (SMB), June Mar Fajardo (SMB), Jordan Heading (TNT), Roger Pogoy (TNT), and Calvin Oftana (TNT), and competed against fellow basketball fans for a chance to top the leaderboard and win prizes of up to Php50,000 worth of shares. The partnership between Daily Fantasy and the PBA is set to combine the excitement of fantasy sports with the passion of Filipino basketball, creating deeper, more meaningful connections between fans and the sport. “This partnership with Daily Fantasy is a new and exciting chapter for the PBA. We’re always looking for ways to bring our fans closer to the game, and this collaboration allows them to experience PBA basketball in a more interactive and personal way. By introducing fantasy play into real matchups, we’re adding another layer of entertainment that deepens the connection between our players and supporters,” said PBA Commissioner Willie Marcial.
Daily Fantasy’s PBA contests are open to eligible participants and will roll out alongside upcoming PBA matches. Whether seasoned in fantasy sports or new to the experience, fans can expect a thoughtful integration that respects the sport while enhancing its entertainment value. “This partnership with the PBA is a major milestone not just for Daily Fantasy, but for the growing community of Filipino sports fans who live and breathe basketball. Our goal has always been to create meaningful ways for fans to connect with the game, and this collaboration allows us to do just that, by turning every match into an opportunity for engagement, strategy, and shared passion. We believe this will continue to empower the love Filipinos have for basketball in a more interactive and rewarding way,” said Daily Fantasy Assistant Marketing Manager Ann Jane De Leon.
