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| TriNoma's A-Giant cinema (Image Source: Business Mirror/Ayala Malls Cinemas) |
TriNoma, Ayala Malls' flagship mall in the North and a top-of-mind destination for entertainment and leisure, reinvents the moviegoing experience with its recent launch of the A-Giant cinema. More than a movie experience, TriNoma’s A-Giant cinema journeys with the audience in bringing to life the magic meant to be seen only in theaters. A-Giant is Ayala Malls Cinemas’ flagship theater with a screen that is four times bigger than the standard movie screen for a more immersive experience. The A-Giant cinema in TriNoma has a 600-seating capacity and premium features such as plush seating with generous legroom, cutting-edge laser projections for sharper images, and top-notch Dolby Sound and Dolby Atmos technologies to enhance audio depth.
With their exclusive titles and premium features, Ayala Malls Cinemas has become a premiere destination for cinema fans and enthusiasts. This is the third location with the A-Giant cinema, after the first one in Ayala Malls Vertis North and the second in Ayala Malls Manila Bay. “We are thrilled to bring the A-Giant Cinema experience to TriNoma. Moviegoers in Quezon City can finally enjoy cinematic moments that are as big as big can get, and an immersive bonding experience that they can share with family and friends,” says Ayala Malls Ancillary Business Head Yvette Roldan. Guests at the A-Giant TriNoma launch were treated to cocktails from Astons and got to sample the new cinema with a special block screening of the highly anticipated Disney-Marvel superhero movie “The Fantastic Four: First Steps” starring Pedro Pascal (Reed Richards/Mister Fantastic), Vanessa Kirby (Sue Storm/Invisible Woman), Ebon Moss-Bachrach (Ben Grimm/The Thing) and Joseph Quinn (Johnny Storm/Human Torch). Apart from the launch of the A-Giant cinema, TriNoma’s cinemas completed its glow up with a revamped lobby and upgraded audio visual enhancements; TriNoma’s cinemas now feature Dolby Atmos across all screens.
Roldan adds, “At Ayala Malls Cinemas, we’re always looking for ways to offer the most premium experiences to our cinema patrons through our exclusive features, including A-Giant, A-Luxe and 4DX. We hope that improving our cinemas will enhance the movie-watching experience for all – families, friends, movie buffs and even casual moviegoers.” The transformation of TriNoma’s cinemas is just the beginning. Shoppers can look forward to even more exciting attractions and fresh offerings as TriNoma continues to reimagine the mall experience. “We’re enhancing the experience with refreshed hallways, a dynamic Activity Center with a giant LED wall, and upgrades to the North Avenue façade and Mindanao Lobby for a vibrant sense of arrival. Dining is taking center stage in TriNoma’s reimagination as well, with a refreshed and expanded line-up that blends crowd favorites with exciting first-in-the-North concepts,” says Ayala Malls COO Paul Birkett. Exciting additions include Burnt Bean, H Proper Coffee Roasters, Little Flour, Pizza Sisters, and Key Coffee. Birkett adds, “The Dining Row at Mindanao Lobby will feature a handpicked mix of global and local flavors, while the Garden Restaurants get a glow-up with refreshed greenery and family-friendly play spaces.”
For updates, visit the official Facebook and Instagram pages of TriNoma and Ayala Malls Cinemas. Book your movie tickets at Ayala Malls Cinemas by visiting www.sureseats.com.
