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| L-R: Fu Bear, Taipei Economic and Cultural Office (TECO) Economic Division Director Josephine Shun, Taiwan Trade Center (TAITRA) Manila Director Alex Lai, Miss Universe 2018 and Taiwan LOHAS advocate Catriona Gray (Image Source: Manila Bulletin/Taiwan Excellence Philippines) |
Taiwan Excellence officially launched its three-day event, LOHAS Days, last September 12, 2025 at Ayala Malls Market! Market!, aiming to promote a Lifestyle of Health and Sustainability (LOHAS) among Filipinos. The event opened with a press conference attended by Miss Universe 2018 Catriona Gray who was formally introduced as a Taiwan LOHAS Advocate. The event marked a major effort by Taiwan to introduce its wellness and sustainability innovations to the Philippine public. Key representatives from Taiwan institutions and leading health brands were present to show support.
The press conference began with a vibrant cheer dance performance set to Taiwan’s professional baseball team anthem, energizing the audience and symbolizing Taiwan’s dynamic entrance into the Philippine wellness scene. Delivering the opening remarks, Taipei Economic and Cultural Office (TECO) Economic Division Director Josephine Shun said, “Taiwan is serious about health. Our government is promoting a big vision called Healthy Taiwan. Taiwan is known as the Bicycle Kingdom and one of the top three fitness equipment exporters in the world. I invite you to enjoy everything around you and have fun with your family and friends.” Taiwan Trade Center (TAITRA) Manila Director Alex Lai emphasized the value of innovation in the LOHAS movement, stating, “17 Taiwanese companies have brought more than 30 innovative products. The Taiwan Excellence Awards have celebrated innovation as Taiwan’s core value. Behind every award is a simple belief: innovation brings a better life.” Catriona Gray expressed her enthusiasm for the movement, stating, “I’ve always admired Taiwan for being a leader in championing better health and wellness. Seeing LOHAS being shared here in the Philippines is an empowering reminder that living a healthy, sustainable lifestyle is something we can all embrace.”
The launch event also featured remarks from Anytime Fitness Asia Corporate Senior Vice President for Operations Anne Constantino who shared her experience with Johnson Fitness, a Taiwan brand known for its smart fitness equipment. Other Taiwan brands supporting the initiative include JK Fitness, Starbia, Vinxper, and Aropec. Market! Market! was alive from morning until night as attendees of LOHAS Days on the first day were able to access free fitness activities for the whole day, such as spin class, yoga session, and high-energy body combat. In addition to fitness sessions and wellness talks, LOHAS Days also features a diverse range of innovative products from award-winning Taiwanese brands, highlighting how technology and sustainability go hand in hand in everyday living. These include:
• GIANT XTC SLR 29 — Includes Giant’s premium ALUXX SLR aluminum frame, offering top-tier lightness, rigidity, and durability and ensuring speed, balance, and confident handling on any trail.
• Makalot Motion Tracking Suit — Designed for AI-powered AR/VR and animation and accurately tracks joint motion and angles using reliable sensors and algorithms.
• Acer Swift Edge 14 AI — Built for productivity and creativity, it delivers up to 21 hours of reliable performance with multi-day battery life.
• FECA Slam Dunk Basketball Kit — Features FECA’s patented magic suction technology and offers a stable, eco-friendly, and adjustable play setup for both kids and adults.
• Annie’s Way, Power Hydrate Facial Essence — Ultra-fast absorbing, non-sticky power hydrate facial essence infused with Green Tea and Retinol to refresh, hydrate, and revitalize the skin.
