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| (Image Source: MOONTON Games) |
MOONTON Games, the international video game company behind Mobile Legends: Bang Bang (MLBB), has announced a multi-year strategic partnership with 1Play, a rising brand in youth-focused cultural collectibles. As the Official Trading Card Partner of the M7 World Championship (M7), 1Play will roll out a multi-year lineup of M Series collectible cards that pays homage to the tournament's qualified teams. Featuring M Series teams, players, key competitive moments and more, the launch aims to enrich the MLBB eSports experience by allowing fans to relive the tournament's legacy through physical collectibles.
Designed to bring fans closer to the competitive action, the partnership extends MLBB eSports engagement beyond viewership. Through the collectible cards, the title's passionate fanbase will be able to connect with the M Series, its teams, and its players both during and outside of tournament periods. Just as trading cards have been a cornerstone of fan culture in traditional sports such as the National Basketball Association (NBA), English Premier League (EPL), and the FIFA World Cup — the MLBB Official Trading Card collection brings this longstanding tradition to MLBB eSports. It celebrates the game's competitive excellence while giving fans a tangible way to connect with the M Series, commemorate iconic moments, and honour the players who define its legacy. Its launch also extends a global, time-honoured collectibles tradition into MLBB eSports, creating a new avenue for the community to engage with the tournament beyond the screen. Fans will be able to purchase the collections through 1Play's official platforms and participate in offline retail experiences, pop-up events, card-trading sessions, exclusive onsite drops, and other interactive activities at future M Series editions. By integrating digital touchpoints with offline engagement, the partnership aims to strengthen the presence of MLBB eSports in global mainstream culture through an immersive collectibles experience for fans.
MLBB eSports Global Head of Partnerships Adrian Cher said, "This partnership with 1Play marks a strategic step in how we extend MLBB eSports beyond the screen and into the everyday lives of our fans. As trading cards gain renewed traction among younger audiences, this partnership allows us to connect with the next generation through an avenue that reflects their interests and self-expression. By bringing the M Series into physical collectibles, we're not only enriching the M7 experience, but also reinforcing MLBB's place alongside traditional sports ecosystems where memorabilia plays a central role in fan culture. The upcoming collectibles launch reflects our long-term commitment to building MLBB eSports as a global sports and entertainment IP." 1Play Founder and CEO AnJie said, "1Play is dedicated to creating collectible items that resonate with young audiences and express cultural identity. Our partnership with MOONTON Games represents a milestone in the development of eSports collectibles. We aim to build a defining collectible ecosystem for this era — one that allows every fan to record their passion, celebrate their heroes, and collect the moments that matter."
The 1Play × M Series Official Trading Card Collection is scheduled to launch during the M7 with its first edition dedicated to the tournament. Additional experiences — including team collaborations, onsite exclusives, signing sessions, and community-driven fan events — will be rolled out to further expand the cultural reach of MLBB eSports.
