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| (Image Source: INQUIRER.net/MOONTON Games) |
Mobile Legends: Bang Bang (MLBB), the flagship mobile and eSports game of international video game publisher and developer MOONTON Games, recently launched 'Friend Fest' in the Philippines through fun and friendship with three fast-rising Filipino creators and performers Ashtine Olviga, Rabine Angeles, and Angela Muji. MLBB celebrates the joy of playing together with friends through an in-game event that highlights how playing with friends is key to winning as many challenges will require players to team up and play together to unlock rewards. The campaign puts camaraderie at its heart, celebrating the joy of bonding with friends through MLBB.
Well-loved content creator and former P-Pop idol Ashtine, versatile digital actor Rabin, and rising star and lifestyle creator Angela come together in MLBB Kilig Goals, a four-episode, fast-paced vertical short drama series by MLBB that reimagines what friendship can look like across different worlds. The series, now available on various digital platforms showcasing vertical dramas and shorts from across the globe, features narratives that explore friendship through parallel universes where the trio shifts between roles as classmates, colleagues, rivals, and even strangers destined to meet. Following the launch of the Kilig Goals series, MLBB recently unveiled the Ashtine “Crush Mo Ko Noh?” Battle Emote event which will run in-game until January 1, 2026, giving players 14 days to join the fun and unlock an exclusive reward. To claim the emote, participants simply need to log in for five days during the event period.
Beyond the exciting series, MLBB Philippines has been bringing the Friend Fest celebration to communities nationwide. MLBB PH rolled out official offline events themed around Friend Fest in various barangays in Bulacan and Pampanga as well as in Olongapo City and universities including the Alangilan campus of Batangas State University — The National Engineering University. The MLBB Friend Fest Caravan will conclude on December 27, 2025 at the Malolos Sports and Convention Center in Malolos, Bulacan. In addition, MLBB will continue strengthening its presence at the grassroots level through long-term collaboration projects with barangays across the country, further supporting community bonding and local gaming and eSports engagement.
To mark the occasion, MOONTON Games released the song "Let's Friend-Fest!" to promote the spirit of friendship and shared adventure that defines the event. Available on MLBB's official YouTube channel, the track with a toe-tapping tune embodies the upbeat energy of gaming with friends, highlighting how camaraderie and memorable moments make every match more exciting. MOONTON Games aims to bring players closer together and inspire them to celebrate the connections that make the MLBB experience special.
