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| (Image Source: The Manila Times/vivo Philippines) |
vivo Philippines reaffirmed its commitment to nation-building and youth empowerment through a nationwide holiday corporate social responsibility (CSR) initiative, “MaVIVOng Pasko para sa Kabataan” (Bright Christmas for the Youth), conducted last December 12-16, 2025. The multi-day program reached nine public schools and two government centers across Luzon, Visayas, and Mindanao, bringing timely assistance and holiday cheer to school communities with limited resources. Anchored on vivo’s vision of inspiring and building brighter futures, the initiative focused on extending meaningful support while fostering hope, unity, and service during the Christmas season.
MaVIVOng Pasko para sa Kabataan was designed to enrich learning environments through needs-based interventions, ensuring that each beneficiary received support tailored to their specific requirements. The CSR activities were carried out in the following locations nationwide — Subangdaku Elementary School – Mandaue City, Cebu; Bolilao Elementary School – Mandurriao, Iloilo City; DSWD Reception and Study Center for Children – Palo, Leyte; Tropical Village National High School – General Trias, Cavite; Quesban Elementary School – Calasiao, Pangasinan; Santulan Elementary School – Malabon, Metro Manila; San Juan Elementary School – San Simon, Pampanga; Mabasa Elementary School – Dupax Del Norte, Nueva Vizcaya; Taguig Community and Evacuation Center – Child Development Center – Taguig, Metro Manila; Pagatpat National High School – Pagatpat, Cagayan de Oro; and Doña Asuncion Hizon Elementary School – Davao City, Davao del Sur. According to vivo Philippines Brand Marketing Director Liu Lu, the initiative reflects the brand’s deeper purpose beyond innovation. She shared, “MaVIVOng Pasko para sa Kabataan is our way of sharing hope and encouragement with young learners and educators across the country. At vivo Philippines, we believe that empowering the youth today helps shape a brighter tomorrow. This holiday season, we wanted to remind communities that they are supported, valued, and seen."
Educators from beneficiary schools expressed heartfelt appreciation for the program. Marc Airon Creus, principal of Tropical Village National High School in General Trias, Cavite, shared in Filipino, “Christmas in our school is truly empowered by Vivo, who also empowers the future. In our school, we empower every kind of leaner that we have in this institution. We express our sincerest gratitude to vivo and we wish to tell them how happy we are, especially the learner beneficiaries.” Through MaVIVOng Pasko para sa Kabataan, vivo Philippines strengthened its presence in communities nationwide through purposeful engagement and collective action. The initiative also underscored the brand’s commitment to cultivating a culture of service and unity among its regional teams, with the shared goal of uplifting Filipino students and helping to build a more hopeful future. As vivo Philippines continues to grow, its dedication to social responsibility remains steadfast, proving that meaningful innovation goes hand in hand with compassion, especially when it matters most.
