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| (Image Source: Jollibee) |
Jollibee, the number one fastfood chain in the Philippines, celebrated its first-ever National Day of JOY last March 20, 2026, coinciding with the country's observance of the International Day of Happiness. The day combined community outreach, a mall event, and digital activities to inspire Filipinos to share joy with others.
“Jollibee has always been about serving great-tasting food and sharing the joy of eating with everyone. That’s why International Day of Happiness is so special for us because it reminds us why we do what we do. National Day of JOY gives us the chance to celebrate those moments and inspire everyone to share happiness. It can be as simple as a family meal, a child’s birthday, or a small act of kindness. Every day, we have the power to brighten someone’s world, and that’s what we want to celebrate together,” said Jollibee Philippines Vice President for Marketing Dorothy Ching. The highlight of the celebration took place at One Ayala in Makati where the beloved Jollibee mascot welcomed families and friends with hugs and complimentary Crunchy Chicken Sandwiches. Smiles brightened faces as guests posed for photos and shared playful moments with both companions and strangers. Beyond the mall, the festivities reached orphanages and elderly care facilities nationwide. Jollibee brought joy to Missionaries of the Poor in Manila, Little Angels Home Inc. in South Luzon, Children’s Home of Eucharistic Love and Kindness in North Luzon, Ramon Durano Foundation Home for the Aged in Visayas, and Davao Veil Geriatric Home Care in Mindanao. Children beamed as they received treats while seniors shared joyful stories and warmly embraced the surprise visits, demonstrating how simple acts can brighten hearts.
The online celebration extended the joy further. Netizens posted their own JOYful moments on Facebook, showing family celebrations, playful selfies, and joyful experiences at Jollibee. The trending X Party encouraged fans of Jollibee endorsers and the general public to share stories and videos spreading happiness, creating a virtual chain of smiles and laughter across the country. Meanwhile, the “Choose Your JOY” delivery promo added extra delight to households, offering free delivery on orders over ₱500 placed through the Jollibee App or order.jollibee.com or a free Peach Mango Pie on orders over ₱300. By making each activity both interactive and meaningful, Jollibee’s National Day of JOY reinforced the brand as a cultural connector, showing how small gestures like hugs, treats, and shared stories can brighten lives nationwide.
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Okada Foundation Grants Php3M To Asian Cultural Council For Filipino Artists
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| (Image Source: Okada Manila) |
Okada Foundation Inc. (OFI), the charitable arm of Okada Manila, has donated Php3M (3 million pesos) to the Asian Cultural Council Philippines Foundation Inc. (ACCPFI) to support Filipino artists and scholars participating in international artistic exchange programs. The contribution helps fund a six-month residency abroad, giving selected Filipino creatives opportunities for mentorship, collaboration, and cultural exchange with global peers. To mark the partnership, OFI hosted a meet and greet with Asian Cultural Council (ACC) Chairperson Josie Natori last March 13, 2026 at Okada Manila, bringing together representatives and partners to strengthen collaboration in advancing Filipino arts and culture.
The gathering provided an opportunity for OFI representatives and partners to engage with Natori and reaffirm a shared commitment to expanding international opportunities for Filipino artists and scholars. The partnership supports initiatives that allow Filipino creatives to build global connections, refine their craft, and bring new perspectives back to the local arts community. Founded in 1963 by John D. Rockefeller III, the Asian Cultural Council has played a key role in fostering international cultural exchange across disciplines in the arts. Over the decades, the organization has granted more than 300 awards supporting artists, scholars, and cultural practitioners in pursuing cross-cultural study, collaboration, and artistic development around the world. In the Philippines, ACC works closely with Asian Cultural Council Philippines Foundation Inc. which celebrates its 25th anniversary this year. Since its establishment in 2000, ACCPFI has supported generations of Filipino artists including National Artists such as Lamberto Avellana, Jose Joya, and Alice Reyes. Through fellowships, grants, and international exchanges, the foundation continues to provide Filipino creatives with opportunities to share their work globally while contributing to the country’s cultural landscape.
“Our contribution to the Asian Cultural Council Philippines Foundation helps sustain programs that open doors for Filipino artists to participate in international residencies and collaborative exchanges. Through this support, we hope to empower more Filipino creatives to represent the Philippines on the global stage,” said Okada Foundation Inc. President James Lorenzana. The initiative was guided by Okada Green Heart, Okada Manila’s sustainability and community engagement program under its Talent and Community pillar which supports initiatives that promote individual growth, cultural development, and meaningful community connections. Through initiatives that support Filipino artists and scholars, the Okada Foundation continues to contribute to the advancement of Philippine arts and culture while creating pathways for local talent to engage with the global creative community.
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PLDT Home And Samsung Team Up To Bring Exclusive Entertainment Deals To Filipino Homes
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| (Image Source: PLDT Home) |
Your movie nights, K-drama binges, and weekend gaming sessions are about to get a major upgrade. PLDT Home and Samsung have partnered to bring exclusive entertainment deals, making it easier for Filipino families to enjoy premium viewing experiences at home. As more households embrace connected lifestyles, this collaboration combines the country’s most reliable home broadband with one of the world’s leading entertainment technology brands to deliver premium digital experiences right where they matter most: at home.
New customers who sign up for PLDT Home Fiber Plan 1299 and above can enjoy up to 15% off on select Samsung TVs, along with special deals on sound devices and monitors. Subscribers will also receive stackable vouchers worth up to Php2,000, redeemable through PLDT MyHome. Existing PLDT Home subscribers who upgrade their plans can also enjoy even more rewards with stackable vouchers worth up to Php3,000 on top of Samsung entertainment discounts. To redeem the Samsung vouchers, customers simply need to register or log in to the PLDT MyHome. Vouchers can then be used to purchase Samsung Vision AI TVs through the dedicated Samsung online store link.
With PLDT Home’s superior fiber connectivity and Samsung’s premium entertainment devices, enjoy seamless streaming, immersive viewing, and richer digital experiences every day. Experience premium home entertainment with PLDT Home Fiber and Samsung. For more information, visit www.pldthome.com/samsung-entertainment-deals.
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SM Group Expands Rewards Ecosystem Through Trip.com Partnership
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| (Image Source: Sunstar/The SM Group) |
The SM Group recently expanded its integrated rewards ecosystem through a new partnership between its loyalty program SM Advantage Card (SMAC) and global online travel platform Trip.com, giving members more ways to earn points on travel bookings. Under the partnership, SMAC members can earn 1 SMAC Point for every Php250 spent on hotel and flight bookings made through Trip.com. Points will be credited within 60 working days after completion of your Trip.com booking (i.e., after your hotel stay or flight).
The collaboration strengthens SM’s broader ecosystem strategy, connecting retail, banking, property, and lifestyle services to deliver seamless and rewarding customer experiences. “Through strategic partnerships, both within and beyond the SM Group, we continue to enhance the value proposition for our members. This collaboration with Trip.com further expands our travel ecosystem, allowing members to earn rewards while accessing local and global destinations,” said SMAC Chief Operating Officer Patrick Cua. Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. Offering an extensive hotel and flight network of more than 1.5 million hotels and flights from over 640 airlines, along with over 300,000 attraction and tour products, Trip.com covers 3,400 airports in 220 countries and regions.
To qualify, members must log in via smac.ph and access Trip.com through the SMAC homepage before completing their booking. The Trip.com partnership complements SMAC’s growing network of travel and lifestyle collaborations including Philippine Airlines’ Mabuhay Miles, AirAsia Rewards, and SM Hotels. Beyond travel, SMAC continues to expand benefits across retail and financial services including its remittance rewards program with SM Store and BDO.
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7-Eleven Goes Beyond The Hour In Its Earth Hour 2026 Participation
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| (Image Source: Corner Magazine PH/7-Eleven Philippines) |
As a brand that always looks out for its community, 7-Eleven finds ways to leave a positive impact, not just for its loyal customers, but for the environment as it continues to strengthen its commitment to sustainability. The brand proactively participated in Earth Hour once more last March 28, 2026, joining millions in the global movement for climate change awareness, as part of its ongoing efforts to inspire action for a greener planet. During Earth Hour, over 4,000 7-Eleven stores nationwide have turned off non-essential lights and dim their iconic 7-Eleven signs from 8:30 to 9:30 pm, encouraging people to give an hour for the Earth.
The annual symbolic event is a show of commitment to a sustainable future, causing a temporary yet noticeable reduction in global energy usage. For 7-Eleven, these Earth-first efforts don’t stop at dimming its lights; the brand has been going toward a more sustainable direction as seen in its year-long series of initiatives that make its eco-friendly practices integral to the brand. The nation’s Paboritong Kapitbahay™ calls on customers to integrate eco-friendly choices into their everyday lives in small, tangible ways. First, through its Good Coffee, Good Habits campaign, the brand rewards patrons who choose reusable cups with up to ₱5 discount on any City Cafe and City Prima drink. They also encourage coffee lovers in Mindanao to support the 7-Eleven City Cafe Farm to Cup initiative which helps sustain the livelihood of indigenous farmers from the MILALITTRA Farmers Agriculture Cooperative (MILFACO) in Talakag, Bukidnon. Aside from these coffee-centric efforts, 7-Eleven promotes the Bring Your Own Bag practice, especially on Wednesdays, to reduce single-use plastics in everyday purchases. The brand also features a solar-powered store in Pampanga, marking a significant step toward reducing carbon emissions in its operations.
7-Eleven emphasizes that convenience doesn’t have to cost environmental care. In fact, it can go hand in hand with small, consistent, and impactful choices. Whether it’s switching to reusable cups and bags, supporting a sustainable cause, or joining a global movement, every action counts in protecting the Earth. Together, through shared responsibility, 7-Eleven believes in going beyond the hour and to a more sustainable future for the planet.
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Power Your Summer With The Best Bundles On Jackery Explorer Portable Power Stations
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| (Image Source: Sunstar/Jackery Philippines) |
The sun’s out and in full swing – are you ready to embrace the season? Whether you’re chasing the sun or staying cool at home, Jackery, dubbed the “Apple Of Solar Generators”, is here to make your summer powered up for life, uninterrupted, with dependable solutions that help you harness the power of the sun while it’s at its peak. Prepare to Power Your Adventure from now until April 15, 2026 as Jackery drops its best bundles yet on the Explorer series. Whether you’re a digital nomad turning the beach into your office, a weekend hiker reaching new heights, or a WFH pro staying chill on a summer afternoon, there’s a Jackery unit perfectly matched to your lifestyle.
For The Always-On-The-Go: The Explorer 100 Plus
If your office is a different cafe every day, the Explorer 100 Plus is your ultimate power buddy. This palm-sized power station is ready to juice up your laptop, phone, and other gizmos simultaneously. Buy this for only ₱6,999 and get a FREE 45W GaN Charger and a Jackery USB-C Cable (worth ₱1,999).
For The Adventure Seekers: The Explorer 300 Plus
Lightweight and engineered for higher power needs, the Explorer 300 Plus allows you to take the comforts of your home anywhere. Capture every sunset by recharging your camera 12 times, refuel your drone 5 times for those epic aerial shots, or run an outdoor inflatable pump for 3.5 hours to set up camp in minutes. Get this for only ₱16,999 and get a FREE Jisulife Outdoor Fan Ultra 1 (worth ₱6,999) to keep your escapades cool and breezy.
For Home Buddies & Entertainers: The Explorer 1000 v2
Built for heavy lifting, the Explorer 1000 v2 is your indoor safety net and the perfect power source for backyard movie nights or house parties. It can keep a fridge running for up to 4 hours during a brownout, power a desktop PC for 21 hours, or keep your Wi-Fi router active for 35 hours. Buy the Explorer 1000 v2 for only ₱44,999 and get a FREE JBL Flip 7 (worth ₱7,999) to stay in tune with your zen or keep the party jumping.
