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| (Image Source: MOONTON Games/Jollibee) |
Mobile Legends: Bang Bang (MLBB), the flagship game title of MOONTON Games, and Jollibee, the largest fastfood chain in the Philippines, officially announce their first and landmark collaboration that connects gaming and dining, two spaces that are deeply embedded in everyday Filipino life. The partnership commences with the launch of a Jollibee-exclusive MLBB Battle Emote. Inspired by Jollibee's signature joy and expressiveness, the emote introduces a simple but meaningful way for players to bring a piece of a well-loved Filipino brand into the game.
As MLBB marks its 10th year, the partnership reflects how the game has grown alongside its community in the Philippines. What began as a competitive mobile title has become part of how many Filipinos connect, unwind, and spend time together, whether online or in person. Building on this, the collaboration introduces a series of activations that link gameplay with real-world participation. Taken together, these elements create a connected experience where moments that usually happen separately, like playing a match or sharing a meal, begin to overlap. Over the years, MLBB has grown beyond its role as a competitive mobile game to become part of everyday culture in the Philippines. For many players, it is a space to connect with friends, express themselves, and share experiences. Integrating familiar Filipino brands like Jollibee into the game builds on this, allowing gameplay to reflect not just competition, but also the cultural touchpoints that players recognize in their daily lives. MOONTON Games Philippines Head of Game Publishing Business Development and Partnership Kevin Acuña said, "We feel a deep, personal connection to Jollibee's warmth and spirit, an icon that sparks smiles, family hugs, and the comfort of home, whether you're in Manila or thousands of miles away. Jollibee's celebration of togetherness mirrors what we strive for in Mobile Legends: Bang Bang — moments of joy, friendship, and fierce pride shared across living rooms. We pour our hearts into crafting thrilling experiences that bring generations and neighborhoods together, and partnering with Jollibee lets us amplify that Pinoy pride to the world: a taste of home on every table, and Filipino MLBB gamers."
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| (Image Source: MOONTON Games) |
For Jollibee, the collaboration is a way of connecting with its audience in the moments that matter most to them whether at the table, on their phones, or in the middle of a game. “This is the first time Jollibee is entering the game. Through our partnership with Mobile Legends: Bang Bang, Jollibee is now present in the gaming space where players already spend their time, adding more moments of joy, connection, and celebration while they play," said Jollibee Philippines Vice President of Marketing Dorothy Ching. As the campaign unfolds, MLBB and Jollibee aim to deliver a connected experience that goes beyond a single touchpoint, bringing together entertainment, community, and brand interaction in a way that is both meaningful and scalable. Check out the official social media channels of MLBB and Jollibee for the epic reveal of the exciting prizes and surprises the partnership of these two brands has in store.
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BigBird & AngryBird Launch Red Dunes eSports, The UAE's First Dedicated FGC Organization
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| (Image Source: PR Hound/Red Dunes eSports) |
UAE-based Red Dunes eSports, in conjunction with video game publisher Red Dunes Games, has launched the premier fighting game organization built by world champions for world champions. eSports is one of the fastest-growing sectors of the gaming industry and worldwide revenue is projected to reach US$5.1B (5.1 billion US dollars) in 2026. Red Dunes eSports, with its expertise and understanding of what it takes to succeed in their field, is already making the move to be a premier outlet, the leader of the pack.
After years of representing world-class teams like REJECT and NIP on the global stage, Adel ‘BigBird' Anouche and Amjed ‘AngryBird’ Al Shalabi return to their roots to build the Middle East's premier fighting game organization, representing the rising power of the Arab region's competitive fighting game scene on the global stage. Adel is one of Europe's most consistent Street Fighter competitors. Known for his analytical playstyle and calm demeanor under pressure, Big Bird has represented the region on the international stage with a quiet intensity that speaks louder than words when the tournament lights come on. On the other hand, Amjed brings the fire that defines champion mentality and plays with emotion but channels it into precision. He has been a fixture in the European Fighting Game Community (EU FGC) for years, earning respect through both results and the way he carries himself. Alongside them are brothers Abdulla (Abood) and Mohamed (Hamood) Kdaimati, the original brothers-in-arms who were there before the world knew their names, who represent the grassroots foundation of this team and the values of loyalty and continuity that Red Dunes stands for.
Red Dunes eSports aims to set the standard for FGC organizations in EMEA (Europe, Middle East, and Africa) by redefining player care, community building, and competitive development. The goal is to field a world-class roster from the Middle East, establish a regional training pipeline, form strong partnerships with publishers, sponsors, and event organizers, and expand FGC storytelling to new audiences over the next five years. Red Dunes eSports has its eyes on the prize and will focus on every major Capcom event on the horizon including the upcoming season of Street Fighter League EU, the Capcom Pro Tour and the eSports World Cup 2026. This is not just another eSports organization; it is the first major FGC team born from and rooted in Abu Dhabi, UAE, committed to opening doors and maximizing representation for a region often overlooked in competitive gaming.
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Jobstreet By SEEK Champions Regional Careers In VisMin Through “Find The Job You Love” Campaign
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| Treasure Island Industrial Corporation Human Resources Manager Kristine Pimentel (Image Source: hype mania/Jobstreet By SEEK) |
Leading online job portal Jobstreet by SEEK is making a bold statement to job seekers in the Visayas and Mindanao: your next big career move doesn’t require a plane ticket to Manila. As its “Find The Job You Love” initiative goes local, Jobstreet by SEEK is highlighting its commitment to connecting local talent with top-tier employers in their own backyards, proving that professional growth and staying close to home can go hand-in-hand. For years, the prevailing narrative for many talented individuals in the provinces has been that success is found elsewhere. Jobstreet by SEEK is redefining this through its #FindTheJobYouLove campaign which features regional success stories that prove local opportunities are just as robust and rewarding.
In its recent video series, the campaign highlights partnerships with regional industry leaders like Treasure Island Industrial Corporation in Cebu City. These collaborations emphasize a “people-first” culture where employee well-being and local community growth are prioritized. “We get to take care of our employees, value them, respect them, and care for them,” said Treasure Island Industrial Corporation Human Resources (HR) Manager Kristine Pimentel. By partnering with regional employers, Jobstreet by SEEK ensures that job seekers in the Visayas and Mindanao have access to diverse career paths and global-standard benefits without the need for relocation. These local roles offer competitive advantages such as professional development programs, comprehensive HMOs, and modern work setups that allow talent to thrive in fields they excel in, from engineering and tech to marketing, all while staying close to their roots. Currently, Jobstreet by SEEK has an average of over 10,000 monthly job vacancies in Visayas and Mindanao including roles in BPO, call center, IT-enabled services, retail and merchandise, property and real estate, and general and wholesale trading industries, to name a few. Virginia Foods Inc. Vice President for Sales and Marketing Stanley Go shared, “We believe in the potential of our local talent. By providing them with the right tools, a supportive environment, and opportunities for advancement, we are not just building a company; we are empowering individuals to reach their full potential right here in their home province.”
Furthermore, these opportunities provide a deeper sense of purpose by allowing candidates to contribute directly to the economic development of their provinces while achieving their personal goals and maintaining a better work-life balance. “This regional focus complements Jobstreet by SEEK’s broader mission to recognize that a career is more than just a paycheck, but it’s about finding a place where you belong. Whether it’s a dedicated professional building a career in Cebu or a specialist in Mindanao, the platform aims to empower individuals to achieve success both inside and outside the workplace,” said Jobstreet by SEEK Philippines Marketing Head Joey Yusingco. This initiative highlights the unique stories of those who have made significant strides in their communities, proving that the right opportunity is often closer than one might think.
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DTI, 2GO Travel Partner To Sail OTOP Products Across Philippine Seas
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| L-R: Department of Trade and Industry Competitiveness and Innovation Group Assistant Secretary Nylah Rizza D. Bautista, Department of Trade and Industry Regional Operations Group Undersecretary Blesila A. Lantayona, 2GO Travel Business Unit Head Francis John Chua, 2GO Travel Head of Product Development George Clayton Narag (Image Source: 2GO Group) |
2GO, the country’s premier sea travel operator, formalized a partnership with the Department of Trade and Industry (DTI) through the signing of a Memorandum of Agreement (MOA) to further support the growth of Filipino micro, small, and medium enterprises (MSMEs) by expanding their reach to wider markets through affordable sea travel for trade and the establishment of OTOP (One Town, One Product) Nooks aboard 2GO Travel passenger vessels.
The agreement enables the availability of special discounted sea travel rates for DTI-endorsed MSMEs participating in official trade fairs. With up to 50 kilograms of baggage allowance, entrepreneurs can conveniently transport a variety of products across routes. Complementing these travel benefits is the rollout of OTOP Nooks across all 2GO Travel passenger ships, providing onboard retail spaces dedicated to showcasing and selling products from partner micro, small, and medium enterprises (MSMEs) under the OTOP Philippines Program. The initiative creates new retail touch points for Filipino-made products while giving travelers access to locally crafted goods during their journeys. DTI Undersecretary Blesila Lantayona emphasized the importance of expanding opportunities for MSMEs, noting, “This initiative strengthens the presence of proudly Filipino products beyond their home regions and enables MSMEs to reach more consumers nationwide with sea travel supporting their growth and mobility.” 2GO will offer special discounted rates for DTI-endorsed MSMEs joining official trade fairs, along with exclusive travel and cargo support to streamline their participation.
2GO Travel Business Unit Head Francis John Chua shared, “This collaboration allows both established and aspiring MSMEs to tap into our sea travel network, and we hope that they take advantage of their 50kg baggage allowance that comes with every 2GO Travel ticket. This actually means that starting and growing your own business has never been easier. Now, you can carry the trade you want to sell with you, bring your products directly to passengers across key routes, and strengthen your visibility while maximizing our onboard retail platform.” The first OTOP partnership between DTI Region XII and 2GO Travel was launched onboard MV 2GO Masinag. With the signing of this nationwide MOA, the initiative now expands to cover all 2GO Travel passenger vessels, further connecting local entrepreneurs to a broader customer base.
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LG Electronics Philippines Marks Earth Day 2026 With Employee-Led E-Waste Collection Initiative
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| (Image Source: MegaBites/LG Electronics Philippines) |
LG Electronics Philippines (LGEPH) marked Earth Day 2026 through an employee-led e-waste collection initiative, gathering a total of 1200 kilograms of e-waste last March 31-April 21, 2026 in support of more responsible waste management and environmental awareness. As part of the initiative, LG Electronics Philippines facilitated the proper turnover of collected e-waste for responsible disposal through an accredited hazardous waste management partner. Employee volunteers also took part in the destruction of e-waste at the LG warehouse in Pasig City, reinforcing internal participation in the company’s Earth Day activity.
The initiative reflects LG’s broader sustainability direction, as the company recycles waste generated at its domestic and overseas business sites. Globally, LG continues to maintain a recycling rate above 95%, recording cumulative e-waste collection of 5.01 million tons and counting. LG also provides waste electronic product collection and treatment services in 89 locations across 54 countries, including the Philippines, where recycling services began in August 2022. LG’s Earth Day e-waste activities align with the company’s effort to raise awareness of proper disposal and recycling. E-waste includes devices such as televisions, computers, cell phones, gadgets, batteries and small appliances that have reached end of life, are broken, or have been discarded, and improper disposal of such can affect water, air, and soil. For LG, initiatives such as the e-waste colletion are meant not only to support sustainability goals through proper disposal, but also to encourage participation and contribute to the community as a corporate citizen.
LG Electronics Philippines Managing Director Nakhyun Seong said, “Earth Day is an important reminder that sustainability is built through everyday action. Through this e-waste collection initiative, we are encouraging employee participation in responsible disposal practices while supporting LG’s broader sustainability efforts. At LG, we believe innovation must come with responsibility, and what our employees have shown today is a true reflection of our commitment to a sustainable future.”
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Enchanted Kingdom Welcomes Pets And Animal Lovers To A Magical, Inclusive One-Day Pets Day Event
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| (Image Source: Manila Standard/Enchanted Kingdom) |
Enchanted Kingdom, the first and only world-class theme park in the Philippines, opened its magical gates to cats, dogs, pet owners, and animal lovers for a pet-inclusive one-day Furever Enchanted Ogg’s Pets Day event held last April 26, 2026. As part of this quarter’s Forever Enchanted Summer campaign, the theme park celebrated the bond between pets and owners while promoting animal welfare through fun activities and surprises, all prepared especially for dogs, cats, and their human companions by EK’s beloved character Ogg The Guard.
The festivities kicked off at the Enchanting Events Place (EEP) Foyer with learning sessions on basic obedience training, pet health and safety, responsible ownership, and animal bite awareness led by speakers from the Santa Rosa City Veterinary Office, Animal Bite Center, and the dog training institution Canine Connections. Volunteers from the Philippine Animal Welfare Society (PAWS) were also present to support the event. EK also partnered with Calamba City-based animal rescue organization, Second Chance Aspin Shelter Philippines Incorporated (SECASPI), to host an onsite pet adoption drive, giving rescued cats and dogs the opportunity to find loving forever homes among event participants. Pets and their furparents had a magical time bonding at Ogg’s Paw Ville located at the Agila Grounds. This pet-inclusive space featured an EK-themed pet playground, a vibrant photobooth, complimentary services like pet training consultations, veterinary checkups, and anti-rabies shots, along with a magical bazaar, packed with pet essentials, treats, merchandise, and giveaways.
All attendees gained access to these exciting pet-friendly activities and experiences, along with exclusive savings on Regular Day Passes, allowing pet owners to enjoy the rest of the Park after the event. Meanwhile, you may plan your enchanting vacation ahead this summer season as EK is now open every open Thursdays to Sundays from 11:00 am to 8:00 pm. From now until June 30, guests can enjoy the Park’s over 30 rides and attractions along with other enchanting experiences on Fridays to Sundays at 1:00-8:00 pm.
