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| L-R: PLDT Enterprise Senior Relationship Manager Mary Ann Pagsuyuin, Senior Relationship Manager, PLDT Enterprise Head of Key Industries Group – Retail Tony Radovan, PLDT Enterprise Head of Key Industries Group II Armie Sason, PLDT Enterprise Head of Key Industries Group and ePLDT and VITRO Inc. President and CEO Victor Genuino, Alfamart Trading Philippines Inc. Chief Operating Officer Harvey Ong, Alfamart Trading Philippines Inc. Chief Technology Officer Jason Ngo, Alfamart Trading Philippines Inc. Head of Fixed Assets and Supplies Carmelita King, Alfamart Trading Philippines Inc. Senior HR Manager for Corporate Branding – Human Capital Group Eli Bonsol (Image Source: The Manila Times/PLDT Enterprise) |
Alfamart Trading Philippines, Inc. (Alfamart), the minimart chain of the SM Group, continues to strengthen its retail operations nationwide through its longstanding partnership with PLDT Enterprise, leveraging reliable mobile connectivity on the high-performance network of Smart Communications Inc. (Smart) to support its growing workforce and expanding store network.
Known for its aggressive growth and expansion plans, Alfamart has built a strong presence across the Philippines, particularly in underserved communities, by providing access to essential goods at competitive prices. With a total network of 2,494 existing branches and plans to open at least 400 new stores annually, reliable communication across its stores and office-based teams is critical to sustaining day-to-day operations and supporting continued growth.
A Commitment To Supporting The Retail Industry
PLDT Enterprise’s collaboration with Alfamart underscores its commitment to supporting the retail sector, particularly large-scale retail operations that rely on seamless coordination across geographically dispersed locations. By providing dependable communication support, PLDT Enterprise helps ensure that retail teams remain connected, responsive, and operationally efficient as Alfamart continues to scale. To support Alfamart’s communication needs, PLDT Enterprise provides Smart Postpaid Plans, enabling employees across stores and offices to benefit from wider network coverage and reliable mobile connectivity brought by Smart. Running on Smart’s superior and resilient mobile network, these solutions help facilitate day-to-day coordination, improve responsiveness, and support the operational demands of a fast-growing retail organization. “Retail operations depend on consistent and reliable connectivity, especially as store networks continue to grow. Through our longstanding partnership with Alfamart, PLDT Enterprise remains committed to supporting their operations with mobile solutions that help keep teams connected and enable business continuity,” said PLDT Enterprise Head of Key Industries Group and ePLDT and VITRO Inc. President and CEO Victor Genuino.
A Partnership Built On Reliability And Service
With Alfamart’s transition to Smart services starting in 2020 highlighted by the advantages of nation-widest network coverage and aftersales service, the partnership has now reached its third renewal, with PLDT Enterprise continuing to support Alfamart’s postpaid requirements for both store-based and office-based users. The collaboration reflects a shared focus on reliability, service quality, and long-term partnership — key factors that support Alfamart’s continued expansion and operational efficiency. Alfamart Chief Operating Officer Harvey Ong shared that the partnership with PLDT Enterprise continues to play a role in supporting the company’s expanding operations, stating, “As Alfamart grows its store network across the country, having a reliable telecommunications partner is essential. PLDT Enterprise’s mobile solutions and service support our teams as we continue to serve communities nationwide.”
Through this collaboration, PLDT Enterprise reinforces its role as a trusted technology partner for large retail organizations — supporting Alfamart’s mission to improve accessibility to essential goods, generate employment opportunities, and contribute to local economic development across the Philippines.
