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| (Image Source: Manila Standard/The Pokémon Company International) |
In celebration of Pokémon's 30th year anniversary which began with the release of the original Pokémon games, Pokémon Red and Green for the original Nintendo Game Boy, in Japan in 1996, The Pokémon Company International has announced a lineup of events and initiatives across seven cities in Asia including Kuala Lumpur, Taipei, Singapore, Manila, Bangkok, Jakarta, and Hong Kong.
Set to be the biggest Pokémon celebration in Asia, these events include PokéXciting!, Pokémon Run, Pokémon Trading Card Game, Pokémon GO, shopping mall campaigns, and more. As part of the initial announcement, the “Pokémon Asia 30th Anniversary Official Site” was recently launched last June 3, 2026. The Pokémon Company Corporate Officer Susumu Fukunaga stated, “This celebration is a tribute to everyone who has journeyed with us over the decades. Whether you are a current Trainer or a longtime fan returning to the world of Pokémon, we invite you to join us for this milestone experience. Of course, we’re also thrilled to bring the world of Pokémon to new fans in the Asian region. Therefore, we hope that this event creates a wonderful opportunity for people who are not yet familiar with Pokémon to discover it for the first-time. We are pleased to bring to you a dedicated website to officially connect to our fans in Asia for each celebration in the seven cities. We hope everyone can look forward to the celebration together.” The “Pokémon Asia 30th Anniversary Official Site” is currently available in multiple languages such as English, Traditional Chinese, Thai and Indonesian languages. Visitors to the website can expect to see familiar faces such as their favourite starter Pokémon from different generations, adorning the website with party-like decorations and upbeat vibes. Other than major news announcements, visitors can also take a trip down memory lane to understand and discover Pokémon’s original history and storylines.
Marking the first information unveiling of its kind, PokéXciting! Announcements take centre stage as one of the key highlights of Pokémon’s 30th Anniversary celebrations in Asia. PokéXciting! will bring large-scale celebrations to five cities across Asia with each city set to host its own unique Pokémon experience as part of the anniversary festivities. PokéXciting! is poised to be a complete city takeover in Kuala Lumpur, Malaysia on September 12–13, 2026; in Taipei, Taiwan on October 10–11, 2026; in Singapore on November 7–8, 2026; in Manila, Philippines on January 23–24, 2027; and in Bangkok, Thailand on February 13–14, 2027. More information will be provided and released in the coming weeks via the “Pokémon Asia 30th Anniversary Official Site” as well as future announcements from The Pokémon Company International at the following websites.
Taiwan: https://tw.portal-pokemon.com/30th/
Hong Kong: https://hk.portal-pokemon.com/30th/
Singapore: https://sg.portal-pokemon.com/30th/
Malaysia: https://my.portal-pokemon.com/30th/
Philippines: https://ph.portal-pokemon.com/30th/
Thailand: https://th.portal-pokemon.com/30th/
Indonesia: https://id.portal-pokemon.com/30th/
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| (Image Source: GosuGamers/The Pokémon Company International) |
Meanwhile, The Pokémon Company International recently revealed a commemorative expansion for the bestselling Pokémon Trading Card Game (TCG), 30th Celebration, available at participating retailers around the world beginning September 16, 2026. Pokémon TCG: 30th Celebration marks the first-ever Pokémon TCG expansion to debut with a simultaneously coordinated global launch in participating markets, followed by additional product releases throughout the year. Furthermore, the upcoming expansion will feature all foil cards and the return of fan-favorite classic cards. In Pokémon TCG: 30th Celebration, fans can look forward to discovering an all-new card rarity, Futuristic rare, which will feature vibrant new visuals illustrated by the renowned Japanese artist YOSHIROTTEN. Each Futuristic rare card will depict Pokémon in striking artwork evocative of hope toward an unknown future. Every 30th Celebration booster pack will also include one of 30 unique foil cards featuring Pikachu, each illustrated by a different artist. Additional new cards in 30th Celebration will depict an array of Pokémon during different moments throughout daytime and nighttime. In addition, fans can discover 30 classic Pokémon cards from across the game’s decades-long history that are making a return in 30th Celebration. Each of these classic cards will feature a stunning foil treatment. Here's a sneak peek at the Pokémon TCG cards included in 30th Celebration.
To learn more about Pokémon TCG: 30th Celebration, visit Pokemon.com and stay tuned to Pokemon.com/TCG for future updates on the expansion.
