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| (Image Source: SM Supermalls) |
Christmas arrives early at SM Supermalls as the 12 Weeks Of Iconic Christmas gets underway, bringing the holiday season to all 91 SM malls nationwide. The campaign celebrates the Christmas traditions Filipinos have built at SM over the years while introducing new experiences to look forward to each season. From Christmas lights and parades to family gatherings, gift shopping, dining, entertainment, and meet-and-greets, 12 Weeks Of Iconic Christmas brings together the moments that make a trip to the mall part of the holiday experience.
“Christmas at SM has always been about bringing people together. This year, we are celebrating the traditions that generations have grown up with while creating new experiences for families and friends to discover. With 12 Weeks Of Iconic Christmas, there is something new to look forward to every time you visit,” said SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin. From Luzon to Visayas and Mindanao, your most loved SM Supermalls will take center stage with their own festive celebrations. Among the highlights are the Magical Night Of Lights, Magical Drone Show, Grand Magical Christmas Parade, and Santa Meet And Greets alongside other activities that bring the holiday spirit to communities across the country. The nationwide celebration was launched last September 15, 2026 at the SM Mall of Asia on September 15, setting the stage for the 12 weeks of festivities that follow. The MOA launch officially triggered the start of the succeeding 12-week Christmas celebration across SM Supermalls nationwide. Headlining the launch was Angela Ken, the new face of Christmas at SM, who premiered her rendition of SM’s official Christmas jingle “Celebrate Christmas At SM” and staged a special live presentation of the Christmas anthem alongside the Philippine Philharmonic Orchestra.
The MOA launch also featured the Christmas Sparkle AR activation, giving guests a chance to bring a piece of the festive spectacle from the MOA 360 to their smartphones. Following the launch, SM’s 12 Weeks Of Iconic Christmas will unfold across its 91 malls with festive experiences and activities giving families, friends, and communities more reasons to celebrate together throughout the season. For 12 weeks, SM invites everyone to revisit a favorite Christmas tradition, start a new one, or simply find another reason to spend the season together. Celebrate Christmas at SM and go Gala To The Max. Follow SM Supermalls on Facebook, Instagram, TikTok, and other social media channels for the latest Christmas events, experiences, and updates throughout the celebration.
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Globe Brings 917 GDay 2026 Love Overload Closer To Communities Nationwide
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| (Image Source: The Voice Newsweekly/Globe Telecom) |
Globe Telecom is taking 917 GDay 2026 closer to customers as this year’s Love Overload shows up in the neighborhoods, convergence areas, and events through a series of GDay pop-ups from September to October across Luzon, Visayas, and Mindanao. This year, GDay Love Overload makes stops in Quezon City, Cebu, Lucena, Bacolod and Angeles City, giving more customers the opportunity to join the celebration closer to home. In several of these areas, GDay is joining festivities that customers already look forward to including the Siomai Festival in Cebu, the MassKara Festival in Bacolod, and Tigtigan in Angeles City.
“GDay is our way of showing customers how much we appreciate them, and we want them to feel that wherever they are. By bringing GDay into more communities, we can celebrate alongside our customers and create rewarding moments that feel closer and more relevant to them,” said Globe Chief Marketing Officer KD Dizon. Customers can catch the 917 GDay pop-ups at the following locations.
• Cebu: Barangay Tisa during the Siomai Festival, from now until September 27, 4:00 pm to 1:00 am
• Quezon City: LITEX Terminal Commonwealth, September 25-27, 9:00 am to 6:00 pm
• Lucena: Lucena Public Market, September 28-30, 9:00 am to 6:00 pm
• Bacolod: Bacolod Government Center during MassKara Festival, October 13-18, 3:00 pm to 12:00 am
• Angeles City: Barangay Balibago during Tigtigan, October 23-24, 3:00 pm to 12:00 am
At each stop, customers can take part in interactive activities, unlock and take home exciting rewards in the GDay pop-up booth. Through the GlobeOne app, they can redeem entries to G Raffle Rush, play Goken Zone for a chance to win prizes, and discover exclusive GDay offers. Customers can also try their luck at Spin the Wheel for instant prizes, while eligible customers can enjoy additional brand-exclusive rewards and freebies.
The celebration continues online as customers share their GDay pop-up experience on social media for a chance to win special GDay merchandise and GCash. Together, the activities give customers different ways to experience GDay, from rewards and games to moments they can enjoy with their communities. The community pop-ups are among the many ways Globe is bringing Love Overload to customers this 917 GDay 2026. Beyond the on-ground celebrations, customers can find more rewards, surprises and experiences made Just For You through the GlobeOne app throughout the GDay season.
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Hanabishi Celebrates 40 Years, Continues Partnership With GMA Kapuso Foundation
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| L-R: Hanabishi Appliances Vice President for Finance and Marketing Cherish Ong-Chua, Hanabishi Appliances Vice President for Purchasing and Merchandising Jevon Ong, GMA Kapuso Foundation Executive Vice President and Chief Operating Officer Rikki Escudero-Catibog, Hanabishi Appliances President Jasper Ong, Hanabishi Appliances Vice President for Operations Candice Ong-Ang (Image Source: Insider PH/Hanabishi Appliances) |
Forty years into the industry, Hanabishi Appliances continues to help families by providing quality products that offer convenience and comfort to their everyday lives. The homegrown brand has also looked for opportunities to give back through various community efforts in partnership with like-minded organizations. One such organization is the GMA Kapuso Foundation (GMAKF) which was initiated by veteran broadcast journalist Mel Tiangco. For 14 years, Hanabishi has collaborated with GMAKF for meaningful and innovative projects across the country.
Hanabishi continued its partnership with GMAKF through the signing of a new memorandum of agreement (MOA). Hanabishi Appliances President Jasper Ong and GMA Kapuso Foundation Executive Vice President and Chief Operating Officer Rikki Escudero-Catibog led the signing of their partnership renewal at the Kapuso Center Building in Quezon City. Also present during the signing were Hanabishi Appliances Vice Presidents Candice Ong-Ang (Operations), Cherish Ong-Chua (Finance and Marketing), and Jevon Ong (Purchasing and Merchandising). “We take great pride in working with GMA Kapuso Foundation, an organization that continues to drive meaningful change in the lives of many Filipinos. As we celebrate our 40th year, we are reminded of the importance of building partnerships to make a real difference in the communities we serve. We look forward to working with them once again as we continue to give back and provide opportunities to our fellow Filipinos,” said Jasper Ong. Hanabishi has supported GMA Kapuso Foundation’s various initiatives towards education, community, rehabilitation, and relief operations for more than a decade now. One of the most noteworthy projects that the brand participated in was the Rebuild Marawi Project which sought to rehabilitate three elementary schools in Marawi City. It has also provided appliances to schools to ensure that children can study in comfortable environments, among others. “We’re very happy with our partnership with Hanabishi. The appliances that we use from Hanabishi on our schools are very reliable, they’re sturdy, hindi sila sirain. We are very happy because when we do our renovation of schools 10 years and above, we see the original fans still working and still attached to the ceilings of our schools. So we want to say thank you to Hanabishi for trusting Kapuso Foundation and for signing a MOA again. And rest assured that as we go forward with more projects, we will look for more relevant ways to use Hanabishi in our different infrastructure projects,” said Escudero-Catibog.
The Hanabishi executives also expressed their gratitude to the GMAKF for their 14-year partnership. “At Hanabishi, we have always aspired to be the ka-partner of Filipino families in making their lives easier, and through this partnership, we get to go beyond providing appliances but also bringing hope and comfort to many. We are grateful for the trust and support that have made Hanabishi a part of Filipino homes for generations, and we are also thankful for partners like GMA Kapuso Foundation for giving us the opportunity to make a positive impact in the communities that have supported us through the years,” said Ong-Chua.
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Tech, Gaming, Fandoms Take The Spotlight At SM Supermalls’ Tech & Play Month
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| (Image Source: Manila Standard/SM Supermalls) |
SM Supermalls brought gamers, tech enthusiasts, content creators, collectors, cosplayers, and hobbyists together for Tech & Play Month, held last August 1-31, 2026 at participating SM Supermalls nationwide. The month-long celebration gave different communities spaces to play, create, compete, discover technology, and connect with others who share their interests through #Cyberzone and #TechWeLikeZoneWeLove.
Bringing communities together
Tech & Play Month highlighted how technology plays a role in the way people pursue their interests, from gaming and building PCs to creating content and collecting. Through the Players Collective, gamers joined tournaments and put their skills to the test. Casual gamers also explored gaming peripherals at Cyberzone to upgrade their setups. For PC enthusiasts, the Builders Society brought together gamers and work-from-home users to exchange tips on building setups for their needs. With Cyberzone’s authorized retail partners, participants could explore authentic products and get advice on hardware and software through Tech-Assured Shopping. Content creators also came together through Creators United where lifestyle, travel, gadget, and food vloggers shared how they use technology in their work. Participants also got to try cameras, audio equipment, and other content-creation tools. Meanwhile, the Collectors Club brought together trading card and toy collectors, cosplayers, pop culture fans, and other hobbyists. The community gave participants a chance to meet fellow enthusiasts, share their collections, and take part in activities centered on their interests. The month also welcomed newcomers, giving them a chance to discover hobbies and meet people with similar interests.
Discover more at Cyberzone
Cyberzone served as a key destination throughout Tech & Play Month, giving shoppers access to gadgets and technology from its brands and authorized retailers. Shoppers can explore products, compare options, and get expert advice through Tech-Assured Shopping, whether they are looking to upgrade a gaming setup, build a PC, create content, or find technology for a hobby.
Tech & Play Month showed how the mall can be more than a place to shop. It can also be a place where people meet, join activities, and spend time with communities that share their interests. Through initiatives like Tech & Play Month, SM Supermalls continues to create spaces where people can discover, connect, play, and pursue the things they enjoy. At SM, there’s always something to discover.
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PVL, Spikers' Turf Renew Partnership With Cignal
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| L-R: Cignal TV Inc. Vice President for Sports Business Development Jose Miguel B. Vea, Cignal Officer-in-Charge and Chief Financial Officer Christopher C. Lizo, Sports Vision Management Inc. President Richard N. Palou, Spikers' Turf Tournament Director Melissa “Mozzy” Ravena (Image Source: Manila Standard/Premier Volleyball League) |
The Premier Volleyball League (PVL) and Spikers’ Turf are set to continue their partnership with Cignal for another three years, ensuring that Filipino volleyball fans can catch more exciting matches and memorable moments through One Sports and One Sports+. Over the past five years, the PVL partnership has delivered 15 conferences filled with thrilling matches, breakthrough performances, and timeless rivalries that have captivated volleyball fans across the country. Spikers’ Turf, meanwhile, marks a decade of growth and has played a key role in providing opportunities for male volleyball players and helping strengthen the sport’s ecosystem.
“Cignal has been a tremendous partner in helping the PVL and the Spikers’ Turf reach more fans and elevate the sport to greater heights. Their commitment to volleyball has been instrumental to our growth, and we are excited to continue working together for the next three years. Together, we look forward to bringing more exciting matches to Filipino fans while helping grow volleyball even more in the Philippines,” said Sports Vision Management Inc. President, Richard N. Palou. For Cignal, this partnership underscores the increasing prominence of both leagues within the local sports landscape and reinforces their capacity to broaden volleyball's reach and audience engagement. “Over the years, the PVL has established itself as one of the best leagues in the Philippines. It brings communities together, inspires young athletes, and consistently delivers world-class competition. We are proud to renew our partnership with the PVL. We look forward to bringing more of the league’s unforgettable moments to the fans in the years to come,” said Cignal Officer-in-Charge and Chief Financial Officer Christopher C. Lizo. Cignal, the PVL, and Spikers’ Turf are poised to create even more memories and bring volleyball to a wider audience in the years ahead. Speaking of Spikers’ Turf, the Philippines' premier and pioneer men's volleyball league will mark its 10th season with a milestone long envisioned by its founders – finally sharing the same stage and playdates with the Premier Volleyball League – starting with the 2026 Invitational Conference, opening on October 10, 2026 at the SM Seaside Cebu Arena alongside the PVL’s All-Filipino Conference, putting the country’s top men’s and women’s volleyball leagues under one roof for the first time.
Sports Vision Management Group Inc., which organizes both leagues, will then make the shared playdates a regular feature with Spikers’ Turf matches sandwiched between PVL games every Tuesday, Thursday and Saturday. “Foremost, I would like to thank Cignal and Sports Vision, PVL, for making the dream possible. It took 10 years. Even from the very beginning, we wanted to play side by side with the PVL and finally, as they say, dreams do come true. After 10 years, ito na, maglalaro na kami with the women’s teams sa PVL. Thank you so much for making it happen,” said Spikers’ Turf tournament director Mozzy Ravena at the league’s 10/10 press conference held last September 14, 2026 at Novotel Manila. The Spikers’ Turf will also retain separate playdates of its own as 10 teams battle in the Invitational Conference. Six squads from the Open Conference earlier this year will return, led by champion Criss Cross, along with Savouge, Alpha Insurance, Cabstars, 3B and VNS. Newcomer Clearskiiin will make its league debut while the Armed Forces of the Philippines returns to the Spikers’ Turf after an absence. The field will be completed by the top two teams from the ongoing V-League Men’s Collegiate Challenge, giving the Invitational Conference a blend of established clubs, newcomers and collegiate standouts. The 10 teams will play a single round-robin elimination, with the top four advancing to the round-robin semifinals where they will be joined by two foreign guest teams. The top two finishers will then clash in a knockout championship match. For Sports Vision president Ricky Palou, the landmark 10th season reflects how far Philippine volleyball has progressed since the league was established. “Ten seasons is a big milestone for us. When we started, our goal was simply to provide Filipino volleyball players with a platform to compete and showcase their talent. Ten seasons later, we’re very proud of how far the sport – and our leagues – have come.”
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McDonald’s And G-DRAGON Unite For ‘Asia Chicken Campaign’ Across 13 Markets
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| (Image Source: Mindanao Times/McDonald's Korea) |
McDonald’s Philippines recently announced the launch of its highly anticipated ‘Asia Chicken Campaign’, bringing together two global icons, McDonald’s and G-DRAGON, in a regional collaboration spanning 13 Asian markets. The campaign officially debuted in the Philippines on September 17, 2026. As one of the world’s most recognized brands, McDonald’s continues to connect people through great food and shared experiences. For this campaign, the brand joins forces with G-DRAGON, a global cultural icon whose influence transcends music, fashion, art, and popular culture, creating a powerful ‘ICON×ICON’ partnership that celebrates the growing global influence of Korean culture.
Led by McDonald’s Korea, the campaign is expected to reach hundreds of millions of consumers across the region. By combining McDonald’s global scale and brand heritage with the worldwide appeal of K-culture, the campaign introduces a uniquely Korean-inspired flavor experience to customers throughout Asia. In the Philippines, McDonald’s offers McSpicy and the McNuggets with Cajun Sauce. McSpicy is a boldly flavored chicken sandwich featuring a juicy, whole-cut chicken thigh fillet coated in a crispy, spicy seasoning blend. Served on a soft toasted bun with fresh lettuce and creamy mayonnaise, it delivers the perfect balance of crunch, heat, and savory goodness in every bite. The McNuggets with Cajun Sauce, on the other hand, features crispy, golden Chicken McNuggets paired with creamy Cajun Sauce, a fan-favorite K-inspired flavor that delivers a savory, tangy, and mildly spicy kick in every bite. To bring the campaign to life, McDonald’s will roll out a series of campaign activations across 13 markets including exclusive digital content, and limited-time customer experiences. The campaign will also feature exclusive PEACEMINUSONE merchandise developed in collaboration with G-DRAGON, offering fans a unique way to celebrate the meeting of two global icons beyond the menu experience.
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| (Image Source: Mindanao Times/McDonald's Philippines) |
McDonald's Philippines Brand Manager Karl Christian Chua said, “The Asia Chicken Campaign brings together two globally recognized icons, McDonald’s and G-DRAGON, in a unique collaboration inspired by the growing influence of Korean flavor and culture across Asia. Through this partnership, we are excited to create memorable experiences that connect people through great taste, creativity, and shared cultural moments. As only McDonald’s can, we are proud to deliver Feel Good Moments to customers across Asia.”
